This year has been eventful for Spotify playlist promotion company, but we've heard very little about the artists.
It doesn’t matter whether you are being included in a small or a big playlist, the more you share, the more you boost your chances of streaming.
2022 is shaping up to be a fantastic year for artists. Stay tuned for frequent updates on established labels' and successful indie artists' finest Spotify promotion strategies.
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2. Introduction
What does the year 2022 have in offer for Spotify artists?
What are the best ways for Spotify musicians to make more money this year?
Spotify artists, particularly those from emerging countries such as Africa, India, and Latin
America in general, had a fantastic year in 2021. Spotify received a 7 out of 10 for
transparency last year, in my opinion, on a scale of 1 to 10. They released two Fan Studies:
the first provided remarkable statistics on Spotify best practises and the markets that paid
the most, while the second advised artists on how to make the most of the platform to get
more streams. No other music DSP gives artists as much data as this one.
3. Spotify Playlist Promotion Company
This year has been eventful for Spotify playlist promotion company, but we've heard
very little about the artists. Apart from the Joe Rogan scenario that got them siding with
the podcaster over Niel Young and a 25% stock dip in January, Spotify has remained silent
on platform improvements that could affect how artists should approach their Spotify
campaigns in 2022. As a result, musicians are trapped in a post-pandemic bubble when it
comes to the dos and don'ts of Spotify promotion. Any blog or vlogger who claims to be
knowing what the year 2022 holds for Spotify artists is either tempting fate or outright
lying.
4. One update however that could piss Spotify fans off is the continued postponement of the
launch of Spotify HiFi for premium Spotify subscribers. Spotify HiFi is a feature that might
improve the platform's fan experience and music interaction, but the Swedish music
distribution juggernaut is holding back for whatever reason. According to a Spotify
community post in early January, 2022, the Spotify HiFi feature is “under consideration”
and unavailable till further notice.
The top practises that assisted our Spotify artists in 2021 are listed below. Every artist
should take notes and put them into practise.
5. Use Release Radar and Discover Weekly
Spotify Release Radar and Discover Weekly are unique playlists for each user, as they are
auto-curated ones that cleverly use the platform’s algorithm. Ánd what’s even better,
compared to Spotify’s self-curated playlists, Release Radar is known to generate a greater
number of streams.
Getting on Release Radar and Discover Weekly is also super easy. All you need to do is to
follow them, and chances are they will follow you back on Spotify. That way, whenever
you are releasing a new track, it will invariably show up on the Release Radar playlist for
any listener who already follows you.
6. Make Use of Spotify Canvas
Spotify Canvas is an 8-second visual loop that keeps Spotify listeners captivated as they
listen to music. On the Spotify app, the Canvas is displayed vertically. According to the
Spotify study, artists are encouraged to provide a canvas. According to them, Spotify
Canvas has aided in increasing fan engagement on the pages of artists such as Billie Eilish.
According to a Spotify report, artists that used the Canvas feature enjoyed more than a
145% increase in share rate, 20% increase in playlist adds, 5% increase in the number of
streams, 9% boost in profile visits, and 1.4% increase in save rate. It is worthy to note that
Canvas is restricted to specific locations.
7. You know how they say sharing is caring.
Well, sharing is about growing too.
It doesn’t matter whether you are being
included in a small or a big playlist, the
more you share, the more you boost your
chances of streaming. Also, while you are at
it, do tag the playlist curator. This will help
in securing a bond with them for future
features and more.
Share, Share, Share
8. I understand that emerging musicians have a harder time getting into Spotify editorial
playlists than established artists. If you don't pitch your music to Spotify editors, you'll
miss out on being featured on an algorithmic playlist. You have a strong possibility of
landing on algorithmic playlists like Spotify, unlike editorial playlists.
If you go through the Spotify pitching process, you'll be able to access Discover Weekly
and Release Radar. Check out our guide to the 5 types of algorithmic playlists on Spotify if
you're having problems understanding the phrases editorial and algorithmic playlists.
While you are at it, try to research any non-editorial playlist before pitching to any
independent playlist curator.
Pitch Your Songs on Spotify Playlists
9. Perhaps the easiest way to get featured on
Spotify is to create your own public playlists.
While you add great tracks for people, do
include your original creations as well. That
way you will have millions of followers in no
time.
Also, considering the fact how the algorithm
works for Discover Weekly that takes every
playlist into account, chances of getting
featured is really good.
Building Public Playlists
10. 2022 is shaping up to be a fantastic year for
artists. Stay tuned for frequent updates on
established labels' and successful indie
artists' finest Spotify promotion strategies.
Conclusion