SlideShare a Scribd company logo
Spotify
"Nobody listens like you" campaign
ready to
see?
2022
Resume
A campaign that celebrates
the uniqueness of all the
listeners on their platform
Displays creative playlists
for users through the
different music they play
Personalized memes and fun
interactive facts Spotify has
learned about you!
What is it?
Curated playlists
Includes funny facts about what
the artist thinks about fans
Shows the amount of times you/
fans have listened to them
shows the amount of playlists
made from artist's songs
01
02
03
Track how the tools are used in
the app, and find ways to keep
attracting audience
Know how to utilize online tools
to create, distribute, and track
content.
Market to direct target
markets accordingly with the
information they collect from
specific playlists
Insights
With this information, Spotify is able to
S
o
me differe
n
t
Experiences
Audio birth chart
A merged playlist that brings your sun
sign music (songs you've listened to for
the past 6 months) to moon sign
(music you connect to most)
Your dream
dinner party
Combines your three favorite
artists together
Then will set a personalized list
Curated with all the music you
listen to
Your artist pairs
Combines two very different
artists you enjoy and puts them
together in a whole playlists to
show how you've traveled
throughout the years
01
Marketing
Spotify offers this for free and premium
members
This allows them to track the amount of
audience engagement and how users are using
the app
It creates a more personalized experience for
users and will make them want to see more with
engaging in the app
THANK YOU FOR
WATCHING!
work cited
Adorno, José. “Spotify for IOS Adds New ‘Only You’ Feature for Personalized Playlists and More.” 9to5Mac, 2 June 2021,
https://9to5mac.com/2021/06/02/spotify-for-ios-adds-new-only-you-feature-for-personalized-playlists-and-more/.
CloseDeleteEdit
“Spotify Launches Only You, An Insight Into Your Listening Habit.” Android Headlines, 3 June 2021,
https://www.androidheadlines.com/2021/06/spotify-only-you-listening-habit.html.
CloseDeleteEdit

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Spotify- nobody listens like you

  • 1. Spotify "Nobody listens like you" campaign ready to see? 2022 Resume
  • 2. A campaign that celebrates the uniqueness of all the listeners on their platform Displays creative playlists for users through the different music they play Personalized memes and fun interactive facts Spotify has learned about you! What is it?
  • 3. Curated playlists Includes funny facts about what the artist thinks about fans Shows the amount of times you/ fans have listened to them shows the amount of playlists made from artist's songs 01 02 03
  • 4. Track how the tools are used in the app, and find ways to keep attracting audience Know how to utilize online tools to create, distribute, and track content. Market to direct target markets accordingly with the information they collect from specific playlists Insights With this information, Spotify is able to
  • 6. Audio birth chart A merged playlist that brings your sun sign music (songs you've listened to for the past 6 months) to moon sign (music you connect to most)
  • 7. Your dream dinner party Combines your three favorite artists together Then will set a personalized list Curated with all the music you listen to
  • 8. Your artist pairs Combines two very different artists you enjoy and puts them together in a whole playlists to show how you've traveled throughout the years 01
  • 9. Marketing Spotify offers this for free and premium members This allows them to track the amount of audience engagement and how users are using the app It creates a more personalized experience for users and will make them want to see more with engaging in the app
  • 11. work cited Adorno, José. “Spotify for IOS Adds New ‘Only You’ Feature for Personalized Playlists and More.” 9to5Mac, 2 June 2021, https://9to5mac.com/2021/06/02/spotify-for-ios-adds-new-only-you-feature-for-personalized-playlists-and-more/. CloseDeleteEdit “Spotify Launches Only You, An Insight Into Your Listening Habit.” Android Headlines, 3 June 2021, https://www.androidheadlines.com/2021/06/spotify-only-you-listening-habit.html. CloseDeleteEdit