Who is Spotify ?
Make your own
Why is Spotify on social ?
Behind the scence
Connect with Artists and Fans
Show their personality
Why does Spotify get out of it ?
Increase Paid Membership
Relevance& Taste Makers
What content can we create
from the conversation
Being a “real” friend of
Posting like a real person; a real person
who doesn’t only share the information
aobut music but also their life.
Telling people the stories which can
attract people’s attention , not just ask
people to check the playlist of artists.
Being a Dr. Music.
Spotify is like a music museum. It knows
music. Sharing the funny facts about
music to people. Make people want to
show off or share to their friends.
Being an agent who can lead
people to see what happened
Many artists use spotify to launch their
music works. Spotify is like a cool person
who knows a lot artists around the world.
If we have a friend as Spotify, we must
want to ask Spotify what are the artists
doing behind the scenes. Even, we ask
Spotify to take us to meet the artists.
Being the bridge which connect
the brand and the users
Social media is the easist place if users want
to complain the brand. To reply and help the
complainants to solve the problems is important.
If the brand just ignore the complainants, it will
make other uses feel really bad.
just post same thing
in different social medias.
Different social medias have different users.
Their taste are differnt, either.
Different social medias have different ways to
catch users’ eyes.
We got good ideas to communicate with the
people using socia media, however, we need
to make it more specific for different social
Is the text too long?
Is the logo visible?
Have we chosen the right format
for the post?
Is the call to action in the right
Is this interesting in any way, to
anyone? For real?
Are we asking too much of the
person consuming the content?
Check it again.
Is it to the point?
Is the hashtag unique and memorable?
Is the image attached high quality?
Does the voice sound authentic? Will it
resonate with the Twitter audience?
Check it again.
Listening is the most important thing of replying
To listen what did the people who tag Spotify say
and find the interesting things to reply from their
posting. Make people think the twitter account of
Spotify is a real person.
For the people who are talking the #Throwback-
Thursday, I am going to check what songs are
in the playlist first, and find the funny song title to
reply them, also with the link to the song.
@Chey520 We are so proud of #You-
FoundMe #ThrowbackThursday spoti.
@doobs2131 You got it! #IKnowYou-
What I did