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- 2. Spotify’s mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.
- 3. What problem does Spotify solve? Problem: Access to Music
- 4. Spotify – the product digital music, podcast, and video streaming service Spotify Free Spotify Premium Devices Shared across devices easily Playlists Recommends music and build’s playlists according to user’s taste
- 5. Persona 1 Lucas 20-year-old college student Needs music while studying and while commuting to and from classes Has specific taste in music Does not always have time to track his favorite artists to know when they release their new songs/albums Needs an easier way to have access to what his friends are listening to
- 6. Persona 2 Keshav Gupta AKA Te Kav Amateur DJ/Music producer Has phenomenal taste in music Friends are always asking him to make them mixtapes (as if it’s the 90s) Would love to share his playlists to get himself popular with the local crowd
- 7. How does Spotify solve these problem? Services offered by Spotify Social aspect of Spotify Sharing features of Spotify
- 8. Company Information Founders: Daniel Ek and Martin Lorentzon Small startup in Stockholm, Sweden Built in response to the piracy problem
- 9. 2006 Founded in Sweden by Daniel Ek and Martin Lorentzon 2013 Spotify acquires The Echo Nest for their machine learning algorithm 2014 Spotify hit 40 million listeners and 10 million subcribers 2015 Spotify expands into podcasts, video streaming and news radio 2018 Spotify goes public T I M E L I N E S L I D E
- 10. Business Model FREEMIUM business model Main source of revenue is subscription to premium services On the free platform, Spotify earns money through advertisements
- 11. Financials Spotify had a total revenue of $5.259 bn USD in 2018 Spotify has a market cap of $24.89 bn USD as on Nov. 2019 Spotify Revenue generations A free advertisement-supported tier A paid subscription premium tier
- 12. Financials
- 13. Financials
- 14. Secret Sauce
- 15. What’s hot? Spotify Connect – between various logged in platforms Discover new music Personalized music Economic use of data on cellular Compatibility with navigation system
- 16. Competition
- 17. Prediction
- 18. References https://www.investopedia.com/articles/investing/120314/spotify-makes-internet- music-make-money.asp https://finance.yahoo.com/quote/SPOT/ https://fourweekmba.com/spotify-business-model/ https://www.statista.com/statistics/244990/spotifys-revenue-and-net-income/ https://investors.spotify.com/financials/default.aspx https://www.fastcompany.com/90205527/the-definitive-timeline-of-spotifys-critic- defying-journey-to-rule-music https://newsroom.spotify.com/company-info/ https://en.wikipedia.org/wiki/Spotify#Business_model
- 19. Questions?
Editor's Notes
- Spotify is a digital music, podcast, and video streaming service that gives you access to millions of songs and other content from artists all over the world.
- Spotify actually started as a small start-up in Stockholm, Sweden. They developed the platform in 2006 as a response to the growing piracy problem the music industry was facing.
- Spotify is a digital music, podcast, and video streaming service that gives you access to millions of songs and other content from artists all over the world. Basic functions such as playing music are totally free, but you can also choose to upgrade to Spotify Premium. Spotify is available across a range of devices, including computers, phones, tablets, speakers, TVs, and cars, and you can easily transition from one to another with Spotify Connect.
- Spotify files to go public in a direct listing that will not raise any additional funds.
- Spotify operates under a freemium business model (basic services are free, while additional features are offered via paid subscriptions). Spotify generates revenues by selling premium streaming subscriptions to users and advertising placements to third parties. Spotify encourages people to pay for music, with subscriptions as its main revenue source.[107] The subscription removes advertisements and limits, and increases song bitrates to 320 kbit/s On the ad-supported service, Spotify monetizes from the sale of display, audio, and video advertising delivered through advertising impressions.
- 5:40 A free advertisement-supported tier. This lets users play any song from Spotify’s catalog on-demand after they listen to ads. Advertisers pay money to Spotify for exposure, which in turn funds the royalties Spotify pays out. A paid subscription premium tier. This gives subscribers free access to unlimited music across all of their devices, including smartphones, tablets, and televisions. Users can also temporarily download songs to their devices, in order to listen to music offline. The range of monthly subscription rates includes $4.99 for students, $9.99 for standard accounts, and $14.99 for family accounts.
- A free advertisement-supported tier. This lets users play any song from Spotify’s catalog on-demand after they listen to ads. Advertisers pay money to Spotify for exposure, which in turn funds the royalties Spotify pays out. A paid subscription premium tier. This gives subscribers free access to unlimited music across all of their devices, including smartphones, tablets, and televisions. Users can also temporarily download songs to their devices, in order to listen to music offline. The range of monthly subscription rates includes $4.99 for students, $9.99 for standard accounts, and $14.99 for family accounts.