Tata Motors Swot Analysis

Tata Motors Swot Analysis
MANAGEMENT PROJECT
SWOT AND STEEPLED ANALYSIS OF TATA MOTORS
BY:
Kosuru Sai Malleswar (SC09B093)
Dhruti Ranjan Gaan (SC09B017)
Kshitiz Sinha
(SC09B125)
Kumar Harshit
(SC09B144)
L. Deepak
(SC09B074)
1|Page
TABLE OF CONTENTS
ABSTRACT..................................................................................................................................................
3
INTRODUCTION
........................................................................................................................................ 4
SWOT ANALYSIS
...................................................................................................................................... 4
Strengths ... Show more content on Helpwriting.net ...
Tata Motors began manufacturing commercial vehicles in 1954 with a 15–year collaboration
agreement with Daimler Benz of Germany.
This partnership has led Tata Motors to not only become India‟s largest automobile company but also
India‟s largest commercial vehicle manufacturer; the world‟s top five manufactures of medium and
heavy trucks and the world‟s second largest medium and heavy bus manufacturer. Having just entered
the passenger vehicles market segment in 1991, Tata
Motors now ranks second in India‟s passenger vehicle market.
Tata has enjoyed the prestige of having developed Tata Ace, India‟s first indigenous light commercial
vehicle; Tata Safari, India‟s first sports utility vehicle; Tata Indica, India‟s first indigenously
manufactured passenger car; and the Nano, the world‟s least expensive car.
SWOT analysis of TATA motors:

SWOT analysis (alternately SLOT analysis) is a strategic planning method used to evaluate the
Strengths, Weaknesses/Limitations, Opportunities, and Threats involved in a project or in a business
venture. It involves specifying the objective of the business venture or project and identifying the
internal and external factors that are favourable and unfavourable to achieve that objective.
4|Page
STRENGTHS:
1.
Strong Domestic player (Indian market):
Tata has a strong presence in India and is a key manufacturer of commercial vehicles. It is a market
share of ~64% which has almost remained constant. Also,
... Get more on HelpWriting.net ...

Presentation on Tata Nano Car
Presentation On Tata Nano – Presentation Transcript
1. Presentation On Tata Nano
2. Introduction Of Tata Nano o " Dream–dream and dream, because dream gives vision, vision gives
thoughts and finally thoughts lead to the action". Each letter of these motivational words said by
India's former President Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata, Chairman of
Tata group, who in the year 2003, dreamt of producing a safe, affordable Car for the common man.
Finally after the wait of five years, crossing all financial and technological barriers, Ratan Tata kept
his promise and unveiled Tata 'Nano' on 10th January 2007, at the 9th Auto Expo 2008 in
New Delhi. Tata Nano, cool & smart, launched by Tata Motors is ... Show more content on
Helpwriting.net ...
Overview of Indian Economy o The Indian economy continued to register impressive GDP growth,
although the rate of growth declined marginally over the previous year, reflecting inflationary trends
driven by the increase in the cost of energy and raw materials. The level of industrial activity has also
begun to decline as a result of fiscal constraints imposed on money supply and the raising of interest
rates . o Investment flows into India increased by 20% to a record level of about Rs. 120,000 Crores. o
The Indian automotive sector grew by 10% overall during the year with substantial growth in the Light
Commercial Vehicles sector and new passenger car introductions. In the country 499,978 new
commercial vehicles were sold during the year and passenger car sales grew to 1.53 million vehicles
this year.
10.
11. Indian Automobile Industry o According to the UNIDO International Yearbook of Industrial
Statistics 2008, India features among the top 15 auto–makers. Currently, it ranks 11th in the world in
terms of car production and 13th in terms of commercial vehicle production, which includes both 2–
wheelers and 4–wheelers. At the same time, the Indian car makers are earning acclaim worldwide. o
statistics: o The first automobile in India rolled in 1897 in Bombay. o India is being recognized as
potential emerging auto market. Foreign players are adding to their investments in Indian auto
industry. o Within two–wheelers, motorcycles

Competitors Of Nestle
1.1 COMPANY OVERVIEW
NESTLÉ is the world's leading Nutrition, Health and Wellness Company.
The Company was founded in 1866 by Henri Nestlé in Vevey, Switzerland. The employ base of the
company is around 2, 80,000 people and have factories or operations in almost every country in the
world. It has operations in around 197 countries around the globe and has 442 factories in 86
countries.
Nestlé's association with India goes back to 1912, when it started exchanging as The NESTLÉ Anglo–
Swiss Condensed Milk Company (Export) Limited, importing and offering completed items in the
Indian market.
After India`s Independence because of progress in monetary strategies that underscored on need of
neighbourhood creation Nestle set up its first production line in 1961 at Moga, Punjab to create milk
economy.
Settle has been an accomplice in India's development for more than nine decades ... Show more
content on Helpwriting.net ...
in Indian Scenario are:
1. PepsiCo
2. Kraft Foods
3. Unilever
4. Mars Incorporated
5. Sara Lee
6. Cadbury
7. Danone
8. ITC
9. Amul
1.7 Distribution Network in Nestle India Ltd.
Nestle India Ltd. has its own distribution network, which comprises of 8 Mother godowns located in
different regions of the country. The products from the different godowns are transported to Carriage
and forwarding agent (1 in each state), from there it is transported to different distributor centers
usually 1 in every city, Modern Trade Distribution centers and Super stock list( usually 1 in every
city), from there it goes to different retailers, wholesalers and re–distributors to reach the end
customers.
All the Nestle Distribution points are equipped with their own transportation facilities, and products
are transported depending on the Golden Beat or Non Golden beat markets either twice in a week or
once in a week.

Figure 4: Distribution Channel Network
Distribution Channels:
There are 11 distribution channels or counters in Nestle India Ltd.:
1. Groceries

Porters 5 Force Model of Nano
A PROJECT ON PORTERS FIVE FORCES MODEL FOR FOUR WHEELER COMPANY TATA
NANO INDEX. 1. INTRODUCTION TO PORTER'S FIVE FORCES MODEL. 2. INTRODUCTION
TO Tata Nano. 3. PORTER'S FIVE FORCES FOR HERO HONDA. 4. THREAT OF NEW
COMPETITORS. 5. RIVALRY AMONG EXISTING FIRM IN INDUSTRY. 6. THREAT OF
SUSTITUTES. 7. SUPPLIERS BARGAING POWER OF CONSUMERS. 8. BIBLIOGRAPHY. 1.
PORTER'S FIVE FORCES Diagram of Porter's 5 Forces Threat of Entry Rival Supplier Power
Importance of volume to supplier Impact of inputs on cost or differentiation Switching costs of firms
in the industry Presence of substitute inputs Β rand reputation Geographical coverage Product/service
level quality Relationships with customers Bidding processes/capabiliti es ... Show more content on
Helpwriting.net ...
The bargaining power of suppliers: The bargaining power of suppliers is also described as the market
of inputs. Suppliers of raw materials, components, labor, and services (such as expertise) to the firm
can be a source of power over the firm, when there are few substitutes. Suppliers may refuse to work
with the firm, or, e.g., charge excessively high prices for unique resources. Supplier switching costs
relative to firm switching costs Degree of differentiation of inputs Impact of inputs on cost or
differentiation Presence of substitute inputs Supplier concentration to firm concentration ratio
Employee solidarity (e.g. labor unions) 1. Threat of New Entrants: Indian compact car market seems
to be getting hotter, with not only better car models, but also the intensity of the competition in the
segment. The market which is growing at 20–25% annually is attracting international player like
Volkswagen, Toyota, Nissan and Ford, all of whom are expected to come up with a number of new
launches in this segment of the Indian car market. The new players plan to differentiate their products
through competitive pricing and additional features like added space, fuel efficiency and better
performance. It seems like competition is set to go to a whole new level for existing players in the
market. The way

Swot Study And SWOT Analysis Of Tata Motors
Introduction
India is a developing country and is have lot of population with middle and lower middle class. Two –
wheeler is most affordable vehicle for personnel ownership. Many couples with kids travel in single
two wheeler. It was Ratan Tata's dream to have a car, which these families can afford [3].
2.1 Background study and SWOT analysis of NANO car
2.1.1 About TATA MOTORS [1]
TATA Motors is India's market leader and largest automobile industry. It is established in 1945. First
TATA vehicle rolled out in 1954 and today over 8 million vehicles ply on Indian roads. Consolidated
revenue for 2013–14 is INR 2,32,834 crores (USD 38.9 billion). Over 60,000 employees will work in
TATA Motors.
TATA Motor's manufacturing facilities spread across ... Show more content on Helpwriting.net ...
1,00,000 and cost is increased to Rs. 1,50,000 in 2010 [8]. Competitors for NANO car in price are
used car market and small cars like Maruti 800. Also NANO car has potential to attract two–wheeler
users. Cost of NANO car should be competitive for all these segments.
2.3.3 Promotion Strategy
Tata admitted that, promoting and placing NANO car as world's cheapest car was to blame for in
failure in gaining success [11]. Positioning car is very important and it should give positive impact for
the customers. NANO car should be promoted as "safe" alternative to attract two–wheeler customer.
And TATA Motors already started promoting it as "smart city car" instead of cheapest car to attract
urban customers. Its price, safety and car image should be collectively promoted to send a message to
customers to be proud of having it. Social media also should be used to for promotion.
2.3.4 Distribution
TATA NANO will compete with two–wheeler customers as well as small car users. It is important to
have sales network in tyre–II cities and small towns. People who know how to buy a two–wheeler
should also know with same ease how to buy a TATA NANO car. Exposure of two–wheeler customer
to NANO car will increase its sales from that

Vision Of Nestle
NESTLE: GOOD FOOD GOOD LIFE Nestle is a food and beverage processing Swiss multinational.
The company is headquartered in Vevey, Switzerland. Following are some key people in the
organisation: Chairman: Peter Brabeck–Letmathe CEO: Paul Bulcke CFO: Wan Ling Martello
HISTORY: The Company was formed in 1905 by the merger of the Anglo–Swiss Milk Company, and
Farine Lactée Henri Nestlé, founded in 1866 by Henri Nestlé. The company grew significantly during
the beginning of the 20th Century by extending its product offerings beyond its early condensed milk
and infant products. Nestle has also made a good number of corporate acquisitions, including Crosse
& Blackwell in 1950, Findus in 1963, Libby's in 1971, Rowntree Mackintosh in 1988, and ... Show
more content on Helpwriting.net ...
Nestle India has manufacturing facilities at Moga (Punjab) ,Choladi (Tamil Nadu), Nanjangud
(Karnataka), Samalkha (Haryana), Ponda and Bicholim (Goa) and Pantnagar (Uttarakhand). Nestle
India set up its 8th manufacturing facility at Tahliwal (Himachal Pradesh) in 2012. The 4 Branch
Offices are located at Delhi, Mumbai, Chennai and Kolkata. They facilitate the sales and marketing
activities. The Nestle India's Head Office is located in Gurgaon, Haryana. All the functions except
sales are operated through the head office. All the key people and the HR Department sit at the head
office. The core manufacturing is partly outsourced and partly done by Nestle manufacturing units.
Nestle also outsources its packaging. VISION AND VALUES Nestle aims to create an environment
that puts the emphasis not just on individual responsibility and autonomy, but also on a strong
willingness to support others, to work in multi–skilled teams, and to cooperate rather than to compete
internally. It is a principle based company and there are ten principles that define the values and vision
of Nestle: NESTLE'S Growth Drivers, Operational Pillars and Competitive Advantage over

Pursuing and International Career in Logistics and Supply...
I am Chandan Kumar Gupta from Kathmandu, Nepal, presently employed with Tata Motors Ltd. as
Manager in Purchase and Supply Chain department for past four years. I appreciate this opportunity to
introduce myself to the admission committee and to apply for Management Engineering Laurea
Magistrale at esteemed Politecnico di Milano. I believe my educational and professional background
will enable me to make a strong contribution for the research and coursework carried out for the
Master's degree. This academic objective is a natural step towards my ultimate professional ambition
of pursuing international career in logistics and supply chain management.
I belong to a small town in Nepal, where I completed my secondary education, as the ... Show more
During my time as Graduate Engineer Trainee (GET), I was exposed to best manufacturing practices
in the automotive industry and provided with an opportunity to learn as well as implement engineering
principles to various projects. My first assignment was to "Stabilise Production and Delivery of Tata
Super Ace vehicle", where I was made in charge of a production shift and had to supervise 18 workers.
This assignment provided me with an opportunity to interact with workers and manage them. I
prepared a Skill Matrix Chart of these workers which helped me identify their skills and expertise, and
areas for improvement. Hence by assigning right person to do the right job and exposing them to
necessary training programs, I was able to substantially increase their workmanship skills. The
improvement in their skills had positive impact on their working and resulted into not only increasing
the productivity by 28% but also drastically increasing the build quality of the vehicles. My second
project was "Mapping production capacities of Suppliers at Tata Motors Vendor park". As our plant
was targeting to reach production of 1250 vehicles per day, we had to map out existing capacities of
the 65 odd suppliers located at our vendor, from whom we sourced 80% of our components. This
opportunity provided me with a platform to be exposed to diverse manufacturing

Case Study: The Dipping Sales Of Tata Motors
The Dipping Sales of Tata Motors
Tata Motors, one of India's largest automobile companies, has been experiencing dip in Car sales in
domestic market. The sales has declined by 39% in the year that ended on March 31, decreasing it's
market share to 4.2% by June 2013 which was 10.2% in June 2011.
The Company Profile: Established in 1945, Tata Motors Limited boasts of a consolidated revenues of
INR 2,32,834 crores in 2013–14. The compay leads in commercial vehicle in most market segments
and is one of the major players in passenger vehicle segment. The company offers a spectrum of many
award winning compact, midsize and utility cars. The company is also a global leader in the truck and
bus manufacturing, occupying the 5th and the 4th position in the world correspondingly.
There are currently 66,000 plus employees working in The Tata Motors directed by ... Show more
The company has installed many manufacturing bases, strategically spreading across the country:
commercial vehicles in places such as Jamshedpur, Pantnagar and Dharwad and Passenger vehicles in
Pune Plant. After the strategic alliance between Fiat and Tata Motors in 2005, the company has co–
ventured in a manufacturing plant in Ranjangaon that is producing cars for both Fiat and Tata. Tata
Motors has invested heavily in the sales and services and currently stations at 6000 locations for
dealership, sales, services and spare parts.
Tata Motors has continuously been increasing it's presence and product range in international and
domestic market through significant acquisitions such as acquiring Jaguar Land Rover in 2008 and
Daewoo in 2004. Entering into a partnership with Brazil based Marcopolo and Thailand based
Thonburi Automotive Assembly. Although since 1961, Tata motors have continuously been increasing
it's market share in International Market through exports, such acquisitions and joint ventures have
increased Tata's presence significantly in recent

Bajaj Auto
| Financial Accounting Project | Bajaj Auto Limited | | Aayush Thakral (Roll No. 2) | Anshul Sinha
(Roll No. 26)Anurag Tripathi (Roll No. 32) | 7/14/2011 | | Contents BAJAJ AUTO LIMITED 4 Bajaj
Plant Locations 4 Industry Overview 5 Demand and Supply Position for Two–Wheelers 6 Major
players in Indian Two–Wheeler Industry 9 Applicable Laws and Regulations 10 The Manufacturing
Process/ Operations 12 Type of Machinery 14 List of Raw Materials 17 Raw
materials/SKD/Assemblies imported 18 List of Components, Assemblies 18 Resources required –
Others such as consumables 19 Resources required – Type of Labour (Process/Operation Wise) 20
Resources required – Type of Fuel and Power (Process/Operation ... Show more content on
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Two major results of policy changes during these years in two–wheeler industry were that the, weaker
players died out giving way to the new entrants and superior products and a sizeable increase in
number of brands entered the market that compelled the firms to compete on the basis of product
attributes. Finally, the two–¬wheeler industry in the country has been able to witness a proliferation of
brands with introduction of new technology as well as increase in number of players. Initially the
industry primarily had Enfield Bikes (350cc) and Escort (175cc), and after the 1980s, when the market
was opened up, the competition started flowing in with Hero Honda( a JV), TVS, Suzuki. The
companies initially started off with assembling the completely knocked down units that were imported
from other countries and then gradually started domestic production in India. Majority of Indians,
especially the youth prefer 2–wheelers rather than cars as they help in easy and cheaper commutation.
Demand and Supply Position for Two–Wheelers The composition of the two–wheeler industry has
witnessed sea changes in the post–reform period. In 1991, the share of scooters was about 50 per cent
of the total 2–wheeler demand in the Indian market. Motorcycle and moped had been experiencing
almost equal level of shares in the total number of two–wheelers. In 2003–04, the share of motorcycles
increased to 78 per cent of the total two–wheelers while the shares of scooters and

Tata Nano: the People's Car
9–710–420
REV: JUNE 3, 2010
KRISHNA PALEPU BHARAT ANAND RACHNA TAHILYANI
Tat Nano – The Peopl Car ta o e le's r dia k big. Ind must think small to stay b – Ra atan Tata, Cha
airman Tata G Group In March 2009, Tata Motors India's larg , s, gest automob company by sales lau
bile unched the world's cheap pest car, the Tata Nano i India price at $2500 (see Exhibit 1 for a pict in
ed ture of the N Nano). Throu ugh this laun nch, the comp pany realized Tata Group Chairman R d
Ratan Tata's v vision of mak king a "peop ple's car" – a safe, affordab car which was within everyone's
r ble h reach. Ratan T Tata's overar rching ambit tion was to build innova b ative product for the ma ts
asses. He exp plained, "The aim is to c e create produ ... Show more content on Helpwriting.net ...
In 2009a, Maruti Suzuki India Ltd. was the leader in the passenger vehicle segment with 47% market
share (see Exhibit 2a and 2b for competitive landscape for passenger vehicles in India and segment
wise market share).3 This segment was expected to grow at a compounded annual growth rate of
14.5% in the period from 2009 to 2013.4 Bulk of this growth was expected in the passenger car
segment, especially the small car segment on the back of the reviving Indian economy and shifting
preference to fuel efficient and low maintenance cars. The UV and MPV segments were expected to
grow because of reductions in taxes. The market was also witnessing a polarization with people 's
preferences moving from sedans to small cars or utility vehicles.5 A 22% growth in premium car sales
in 2009 had prompted players such as BMW and Mercedes Benz to expand in India. Exports were
another growth area and India's largest markets were Asia and Africa and as output quality improved
Europe was also gaining in importance.6
Tata Group
The Tata Group founded by Jamsetji N. Tata in 1868 as a trading firm, was India's largest
conglomerate with revenues of $70.8 billion in 2009. Its 98 group companies, operating in more than
80 countries in across seven business sectors–information technology and communications,
engineering, material, services, energy, consumer

The World's Product Management Case Study: Nestle
1 Introduction
"Nestle" is a Swiss–German word which means "Little Nest" which is the Trademark.
Nestle is the world's largest and leading food, nutrition, health and wellness company having 2000
plus brands worldwide.
Founded and headquartered in Vevev, Switzerland.
Fifth largest company of the world according to its turnover.
Present in 197 countries of the globe and having 522 factories.
Over 700 products renovated or innovated in the past five years, with wellness in mind.
2 History
1866 –1905
In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed.
1905–1918
In 1905 Nestlé merged with the Anglo–Swiss Condensed Milk Company. By the early 1900s, the
company was operating factories in the United States, Britain, Germany and Spain.
1918 –1938 ... Show more content on Helpwriting.net ...
Nestle also continues to work on recycling waste water used in production processes. Through a
comprehensive treatment system, the company's goal is to return all wastewater to the environment at
a standard which is adequate to support aquatic life even if local standards require less.
Rural Development: Supporting the sustainable development of farmers will be the third focus area.
Fair business practices: Company will hire third party auditing companies for background check of the
laboratories if they are involved in any unfair business practices.
The Company will continue to engage with stakeholders including farmers, experts, NGOs, India,
third party (European Food Safety Authority) and the Government and would take up such other CSR
activities in line with Government's intent and which are important for society.
CSR expenditure will include all expenditure incurred by the Company on CSR Programmes
undertaken in accordance with the approved CSR Plan. Surplus arising out of the CSR projects or
programs or activities shall not form part of the business profit of the

Application Of An Organization That Will Enable Me With...
I propose to obtain a role in an organization that will enable me to utilize my strong skills
and knowledge in the best possible way for achieving the company's goal and make a
contribution to keep up with the cutting edge of technologies. I want to grow with the
company that offers me a positive atmosphere to learn new technologies and implement
them for the betterment of the business
Education
Technical Skills:
Operating System Windows 98/2000/XP
Programming Language C, C++, JAVA
Office Package Microsoft Word/ Powerpoint/ Excel/ Access
CAD/CAE software AutoCAD– Sketching, Drafting and Rendering
CATIA V5– Part Design, Generative Shape Design and Ergonomics Design
Pro–E– Sketching, Modeling, Drafting, Rendering and Assembly
Solidworks– Sketching, Modeling, Drafting, Simulation and Analyzer
Hypermesh– 1D/2D/3D Meshing
Radioss– Dynamic Analysis
Optistruct– Linear static analysis, Topology/ Topography/ Free Size /Size
optimization, Composite optimization.

Year(s) Qualification – Degree
/ Diploma / Certificate Board/University College
/ Institute/ University
Percentage
/ CGPA
2011–2015 B.TECH Automotive
Design Engineering
University Of
Petroleum And
Energy Studies
College of Engineering
Studies
2.49/4
(69.8%)
2011 Class Xll ISC Brightlands School 87
2009 Class X ISC Brightlands School 89
Projects Undertaken & Summer Trainings:
Design and Fabrication of a Gyroscopically Stabilized August, 2014–April, 2015
Vehicle
Duration: 8 months

Case Study Of Tata Motors Acquisition Of Rar Land Rover
CORPORATE STRATEGY PROJECT
Tata Motors acquisition of Jaguar Land Rover
Submitted by:
Rishi Thaper (Roll No: 081)
IIM – KOZHIKODE EPGP BATCH 08
2015–2017
Faculty:
Prof. P Rameshan
Jaguar F–Type Land Rover Discovery Range Rover Evoque
Table of Contents
Executive summary 4
Introduction to the study, statement of problem and propositions 5
Methodology, source of data and presentation scheme 6
Analysis, interpretations and implications 7
Company Profiles 7
Tata Group 7
Tata Motors 7
Jaguar Land Rover 8
Rationale behind Ford selling JLR 9
Rationale behind the acquisition by Tata Motors 9
Primary Reasons 9
Economic environment during the deal period 10
Acquisition Strategy Analysis 10
Strategic Fit 10
SWOT Analysis 11
Acquisition 12
Tata Motors & JLR performance post acquisition 13
Conclusions 15
References 16
Appendix of Balance Sheet and Profit–and–Loss data used in the analysis 17
Enclosures 19
Executive summary

Introduction to the study, statement of problem and propositions
Tata's acquisition of JLR is one of the biggest foreign acquisitions that any Indian business group has
done till date. When opting for this topic, I wanted to gain more ... Show more content on
Helpwriting.net ...
Its principal activity is the design, development, manufacture and sale of vehicles bearing the Jaguar
and Land Rover (including Range Rover) marques. Both marques have long and complex histories
prior to their merger, going back to the 1940s, first coming together in 1968 as part of the ill–fated
British Leyland conglomerate; and later existed independently of each other as subsidiaries of BMW
(in the case of Land Rover), and Ford Motor Company (in the case of Jaguar); Ford later acquired
Land Rover from BMW in 2000 following the break–up of the former Rover Group; which was
effectively the remainder of British

Case Study Of Bajaj Auto
To attain world class Excellency by demonstrating value added products to customer.
Few steps taken by Bajaj to move towards its vision are given below:
 Bajaj Auto entered into Austrian market by joint venture with KTM with stake of 48%.
Bajaj Auto has also invested Rs. 1219 crore and opened up its market for Motorcycle in
Austria. As on 31st March 2015 Bajaj Auto manufactured 73101 units of KTM bikes in its
Chakan plant. Out of which 22,627 unis where sold through Pro–Biking network and rest
510009 units of KTM bikes were exported to KTM distributors.
 Bajaj Auto is market leader of Premium or sports motorcycle which included Pulsar and
Pulsar alone covers domestic market share of 36%. Pulsar has also caught the fancy of
abroad, ... Show more content on Helpwriting.net ...
Depreciation of Indian rupee helped in lifting exports by 22.1% to Rs. 8199 Crores.
DISTRIBUTION
IDENTIFY APPROPRIATE CHANNELS:
Manufacturing Plant –> Depot –> C&F Agents –> Dealers –> Dealer Branch, Authorized Service
Centre, Rural Sales Outlet, Multi / Sub Dealers –> customers.
PRICE:
Rs. 1,44,699 Bajaj RE Compact Alternate Fuel – LPG PRICE, Rs. 1,50,720 Bajaj RE Compact
4S – LPG, Rs. 1,75,000 Bajaj RE Compact 4S – Petrol, Rs. 2,00,000 Bajaj RE – Diesel Fuel
Optima, Rs. 2,00,000 Bajaj RE – Diesel Fuel Compact, Rs. 2,13,376 Bajaj RE Compact Alternate

Fuel – CNG, Rs. 2,16,000 Bajaj RE Compact 4S – CNG, Rs. 3,00,000 Bajaj RE – Diesel Fuel
Maxima, Bajaj Avenger 220 DTS–i (Rs. 75,502), Bajaj Pulsar RS200 (Rs. 1,18,500), Bajaj
Pulsar AS200, (Rs. 93,457), Bajaj Pulsar AS150 (Rs. 82,690), Bajaj Pulsar NS200 (Rs. 83,377),
Bajaj Pulsar 220 (Rs. 88,382), Bajaj Pulsar 180 DTS–i (Rs. 68,537), Bajaj Pulsar 150 DTS–i (Rs.
65,497), Bajaj Pulsar 135 LS (Rs. 57,444), Bajaj Discover 150F (Rs. 58,739), Bajaj Discover
150S (Rs. 51,720), Bajaj Discover 125T (Rs. 50,387), Bajaj Discover 125M (Rs. 47,186),

Bajaj vs Lml
BAJAJ VS LML
A Comparative Analysis
In today's world the two wheeler segment is a very competitive industry and there is a very stiff
competition among the various companies. There have been many two wheeler companies in India
present in the market since a long time, some have been able to transform itself and cope with the
modern market and some have faded away into the past. Companies like Hero Honda, Bajaj and TVS
have transformed themselves into major giants, while companies like LML and Rajdoot have failed
miserably and collapsed and had to shutdown. So in our case study we are taking into consideration
two such companies like Bajaj and LML which have been there from the very beginning and trying to
analyse why Bajaj was a huge ... Show more content on Helpwriting.net ...
With a larger selection of two–wheelers on the Indian market, consumers started to gain influence over
the products they bought and raised higher customer expectations. The industry produced more
models, styling options, prices, and different fuel efficiencies. The foreign companies new
technologies helped make the products more reliable and with better quality. Indian companies had to
change to keep up with their global counterparts.
Motorbikes are a major segment of Indian two wheeler industry, the other two being scooters and
mopeds. Indian companies are among the largest two–wheeler manufacturers in the world.
In the initial stages, the scooter segment was dominated by API; it was later overtaken by Bajaj Auto
and LML. Although various government and private enterprises entered the fray for scooters, the only
new player that has lasted till today is Bajaj.
The motorcycle segment was initially dominated by Enfield 350cc bikes and Escorts 175cc bike.
The two–wheeler market was opened to foreign competition in the mid–80s. And the then market
leaders – Escorts and Enfield – were caught unaware by the onslaught of the 100cc bikes of the four
Indo–Japanese joint ventures, namely; Hero Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic Motor
Company (Kinetic Honda). With the availability of fuel efficient low power bikes, demand swelled,
resulting in Hero Honda – then the only producer of four stroke bikes (100cc category), gaining a

Project Report on Excise Duty
A
Project Study Report
On
Training Undertaken at
Titled
"Study of Excise Tax"
Submitted in partial fulfillment for the
Award of degree of
Master of Business Administration
Chandigarh Group of Colleges
Submitted By: – Submitted to:–
CHAMPA JOSHI MR. JITENDER KHULVE
MBA III Semester
PREFACE
Summer training in any organization is an attempt to provide student a practical input &
Exposure to the real world situation in which he has to work in future.
My training in Tata Motors, Pantnagar was an attempt in this regard. The project work provided to me
was "Study of Central Excise Tax."
Tata Motors is today one of the most competitive & profitable Automobile Industry in India as
can be clearly depicted by the analysis ... Show more content on Helpwriting.net ...
Over 6.5 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company's
manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow
(Uttar Pradesh), Pantnagar (Uttarakhand), Sanand (Gujarat) and Dharwad (Karnataka). Following a
strategic alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group
Automobiles at Ranjan gaon (Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains.
The company's dealership, sales, services and spare parts network comprises over 3,500 touch points.
Tata Motors, the first company from India's engineering sector to be listed in the New York Stock
Exchange (September 2004), has also emerged as an international automobile company. Through

subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand,
Spain and South Africa. Among them is Jaguar Land Rover, a business comprising the two iconic
British brands that was acquired in 2008. JLR supports two state of the art engineering and design
facilities and three manufacturing plants (Solihull, Castle Bromwich &Hale wood) in the UK. In
2004, Tata Motors acquired the Daewoo Commercial Vehicles Company, South Korea's second largest
truck maker. The rechristened Tata Daewoo Commercial Vehicles Company has launched

Operations Management
Submitted by: Group 9 Shobhit Agrawal Soham Badheka Ankit Mundhra Jitendra Sachdev Prashant
Singh Anusha Venkateswaran F006 F010 F035 F045 F054 F058 Operations Management: Dabur at a
Glance Perfection is not attainable, but if we chase perfection we can catch excellence. Vince Lombar
About Dabur Dabur India Limited is the fourth largest FMCG Company in India with Revenues of
over US$1 Billion (Rs 5,283 Crore) and Market Capitalization of US$4 Billion (Rs 20,000 Crore).
Building on a legacy of quality and experience of over 127 years, Dabur is today India's most trusted
name and the world's largest Ayurvedic and Natural Health Care Company. Dabur today operates in
key consumer products categories like Hair Care, Oral Care, Health Care, ... Show more content on
Helpwriting.net ...
Dabur today has manufacturing plants in 12 locations, Baddi (Himachal Pradesh), Pantnagar
(Uttaranchal), Sahibabad (Uttar Pradesh), Jammu, Silvassa, Nasik, Alwar, Katni, Narendrapur,
Pithampur, Newai (Rajasthan) and Siliguri (West Bengal). During 2011–12 the company added a
Honey plant in Baddi. Another unit has been established in Baddi and commissioned in March 2012 to
manufacture Chyawanprash, Toothpaste, Glucose and Odonil. A Greenfield manufacturing facility is
being set up near Dhaka to supplement the capacity and meet future requirements. Dabur is setting up
a fruit juice facility in Sri Lanka as an export oriented unit. This facility will be utilized for meeting
requirements of the Indian market as well as local sales in Sri Lanka. Dabur has received the OHSAS
18001 and ISO 14001 certification for its units in Baddi, besides plants in Jammu, Newai and Alwar.
This certification has been done by the external accreditation body TUV NORD. This standard is the
foundation of overall health, safety and environment framework of Dabur. With this, eight of its
manufacturing units have now been certified under this standard. Various energy conservation
techniques have been initiated and successfully implemented across all manufacturing units. Initiatives
were also taken towards new product and pack introductions, improve safety awareness and quality
improvement. Several existing units were upgraded and manufacturing capacity added for

Brief Profile Of Tata Motors
A Brief Profile of the Firm
Tata Motors was formerly known as TELCO (Tata Engineering and Locomotive Company) is a
leading global automobile manufacturer. Originally it was manufacturer of locomotives named as
TELCO, the company then manufactured its first commercial vehicle in 1954 having a tie–up with
Daimler–Benz. Tata motors have a wide range of variety from heavy commercial vehicles to carriers,
buses, SUVs and passenger cars that covers a wide range of cars, sports vehicles, buses, trucks and
defense vehicles.
The Headquarter of Tata Motors is in Mumbai (Maharashtra). The services in Tata motors in–clude
automotive design, engineering and outsourcing. It has a Revenue of Rs.2.625 trillion (Latest data as
per 2015) and in 2015, it earned ... Show more content on Helpwriting.net ...
In 1997: Launch of Tata Sierra Turbo.
In 1998: Launch of India's first sports utility vehicle (Tata Safari).
In 2001: Launch of Indica V2
In 2007: Started Construction of Small Car plant at Singur in West Bengal
In 2008: Production at Pantnagar (Uttarakhand) ACE Plant began.
In 2009: Production at Dharwad plant began
In 2010: Announcement of opening of Dealership of Jaguar Land Rover
In 2011: Assembly Plant set up in South Africa
In 2012: Entry into Bangladesh's new car market
In 2013 : Tata Nano became the cheapest Car and the first Auto Brand in India .
Rewards & Recognition
 Tata Motors won the award for the "Best Learning Organizations of Asia (2011–2012)"
 According to Nielsen Report, Tata Motors is amongst the "Most Reputed Company"
 Tata Motors won the "Golden Peacock Award for Excellence in Corporate Governance"
 TATA Motors won "Golden Peacock Award for Corporate Social Responsibility" for the year 2011
 Pantnagar plant in the list of sword of Honor awardees of British safety Council, UK
 Tata Motors Lucknow Plant won "Greentech Environment Silver Award 2011"
 Jaguar Land Rover won two "best of auto show" awards at 2011 Frankfurt Motor

The Use Of Urban Sewage Sludge On Slaughtered Animals From...
Abdel–Hafez, S.K; Al–Yaman, F.M and Said, I.M. (1986): Further studies on prevalence of
Hydatidosis in slaughtered animals from North Jordan. Z.Parasitenkd. 72(1):89–96.
Abu–Elwafa S.A and Al–Araby M.A (20008) prevalence of tissue parasites among slaughtered
animals in Dakahlia province Mansoura, Vet med.J.(79–91) vol.x,No1,2008
Kaufmann,J.(1996) Parasitic infections of Domestic Animals. A Diagnostic Manual.Birkha,user
Verlag,Basal,Schweiz.
Cabaet,J,Geerts,S, Madeline,M,Ballendine,C and Barber,D(2002): The use of urban sewage sludge on
postures.The cysticercus threat. Vet.Res.33:575–597.
Blazek,K;Schramlova,J and hulinska,D.(1985):Pathology of the migration phase of Taenia hydatigenia
(Palas 1766) larvae.Folia Parasitol.32,127–137.
Okolo,M.I (1986). Studies on taenia saginata cysticercosis in eastern Nigeria.Int j Zoonoses.13(2):98–
103.
Onah,D.N. and Chiejina, S. N. (1986). Taenia saginata cysticercosis in slaughter cattle in anambra
State, Nigeria.Int J Zoonoses 13(1):32–9.
Mosienyane, M. G. (1986). A survey of Cysticercus bovis (measles) infestation in cattle sent for
slaughter to Botswana Meat Commission (BMC). A ten years retrospective study–1974–1983. Int
Zoonoses. Jun;13(2):124–30
Okkafor, F. C. (1988) Epizootiology of Cysticercus bovis in Imo state, Nigeria. Angew
Parasitol.29(1):25–30
Pugh, K. E. and Chambers, P. G. (1989). Observations on Cysticercus bovis in slaughter cattle in
Matabeleland province of Zimbabwe. Vet Rec.4;125(19):480–4
Oryan, A. ; Moghaddar, N.

Brief Profile Of Tata Motors Company
A Brief Profile of the Firm
Tata Motors was formerly known as TELCO (Tata Engineering and Locomotive Company) is a
leading global automobile manufacturer. Originally it was manufacturer of locomotives named as
TELCO, the company then manufactured its first commercial vehicle in 1954 having a tie–up with
Daimler–Benz. Tata motors have a wide range of variety from heavy commercial vehicles to carriers,
buses, SUVs and passenger cars that covers a wide range of cars, sports vehicles, buses, trucks and
defense vehicles.
The Headquarter of Tata Motors is in Mumbai (Maharashtra). The services in Tata motors in–clude
automotive design, engineering and outsourcing. It has a Revenue of Rs.2.625 trillion (Latest data as
per 2015) and in 2015, it earned a profit of Rs. ... Show more content on Helpwriting.net ...
Municipal Solutions
 SCV: ACE Hopper Tipper, ACE Box Tipper, Suction Machine
 LCV: SK 407 Tipper, LPK 407 Tipper
 ICV: LPK 909–5 cum Tipper
 MHCV: LPT 1613 Refuse Compactor, LPT 1613 Road Sweeper, LPK 2518 Tipper
V. Defense & Homeland security
VI. Jaguar Land Rover
Milestones:
In 1945: TELCO (Tata Engineering and Locomotive Co. Ltd). was established to manufac–ture
locomotives and other engineering products.
In 1954: Tie–up with Daimler Benz AG, West Germany to enter into commercial vehicles segment.
In 1959: R&D Centre was set up at Jamshedpur.
In 1977: Manufactured its First commercial vehicle in Pune.
In 1986: Manufacture of its first light commercial vehicle Tata 407
In 1991: Launch of the 1st indigenous passenger car Tata Sierra.
In 1992: Launch of the Tata Estate.
In 1994: Launch of Tata Sumo
In 1995: Launch of Mercedes Benz car E220
In 1996: Launch of Tata Sumo deluxe.
In 1997: Launch of Tata Sierra Turbo.

In 1998: Launch of India's first sports utility vehicle (Tata Safari).
In 2001: Launch of Indica V2
In 2007: Started Construction of Small Car plant at Singur in West Bengal
In 2008: Production at Pantnagar (Uttarakhand) ACE Plant

Case Study: Tata Motors
1.0 Source Problems
Tata Motors Limited, a subsidiary of the Tata Group, is one the largest automobile players in India. In
2008, the market saw the reveal of the Tata Nano, which was introduced as India's first low–priced
People's Car. The retail price was set at $2,500, catering to the mainly the low–income segment of the
market. (Profile, 2013).
During this time of economy unrest, consumers will be more cautious and controlled over the usage of
their disposable income, with preference for a lower–priced alternative. Even though being seen as a
brand for affordable cars, Tata Motors seemed to be taking a hit on its brand appeal, with a slowdown
in consumer demand for the Nano (Muralidhar, 2013).
2.0 Secondary Problems
2.1 Perceived Quality ... Show more content on Helpwriting.net ...
Instead, Tata Motors placed the blame on the supplier, stating that the emission of smoke from the
Nano was due to a faulty electrical switch. What Tata Motors did instead was to arrange for a separate
supplier instead and conduct unnecessary tests so as to avoid mass recall or redesign.
Outbreaks of fire
Such poor performance worsened with cases of fire outbreaks. In 2010, a Nano was reported to have
caught fire moments after been driven out of the showroom. Even with such publicity of the fire
outbreaks, Tata Motors still blatantly insisted that the Nano design was faultless with a safe product
design. In reply to the fire outbreaks, Tata Motors provided optional safety upgrade features that were
complimentary to existing owners but they made it clear that this is only a value–added service and
emphasised that it was not a product recall.
Although Nana Motors claimed that the Nano is safe to use and without faults, the outbreaks of fire
were still frequently occurring and the total number of fire incidents reported went up to eight cases in
2011. Till 2011, emission of smoke was still reported as a symptom before it escalated into a

Kolb Model Essay
KOLB MODEL ESSAY
Tata Motors' Singur Case (Nano Controversy)
Introduction
I have taken the case on Tata Motors Ltd. The case was all about on the Tata Nano Singur Controversy.
This controversy refers to the Tata's Nano Factory at Singur in Hooghly district in West Bengal, India.
Since Tata Motors Started constructing the factory over there in Singur, the small place comes into the
media worldwide. Tata Motors started this factory to manufacture 25000 cars firstly. The plans of Tata
Motors were that Nano will come out from the factory by 2008 for rolling out the roads.
Tata Motors Ltd. is the largest Indian automobile company having the revenues of USD 20 billion in
2009–10. Tata Motors is the leader in the manufacturing of ... Show more content on Helpwriting.net
...
As the Nano project will be beneficial for the both parties, Tata will get the desired place for the
manufacturing of the Nano and West Bengal will also benefited. In this case, the main issue was that
Industry, government and agriculture comes at the crossroads. There are so many implications for the
external factors which come into this picture. As CPI had won the election for the seventh consecutive
time in West Bengal, CM Buddhadeb Bhattacharjee has the vision to make the West Bengal an
industrialized state which will help the people to upgrade their standards. CM was very happy that
government has recommended the Singur for the Nano Plant. As Ratan Tata was looking for the place
where he would able to control the cost and place would be cheap so that he can provide the people the
car of worth Rs. 1 lakh. So, Ratan Tata accepts the proposal from the West Bengal government
because at Singur the cost of its operation would be less and Tata will get benefited out of it. The
statistical data of Hooghly district on Singur block is that 83% of the land is irrigated and crop density
is 220%. The landholders in the Singur were very small. All have the land in the small proportions.
There are a large number of migrant workers over there; it implies that Tata would get the cheap and
easy labor over there in the Singur. On May 18, 2006, there was the announcement by the West Bengal
government for the beginning of the project at Singur. Ratan Tata

Tata Motors: A Case Study Of Tata Motors
COMPETITION COMPARISON – REVENUE, MARKET DATA
TATA MOTORS: [2] Source: Moneycontrol.com
TVS MOTORS, BAJAJ AUTO: Source: Moneycontrol.com
MAHINDRA & MAHINDRA: Source: Moneycontrol.com
AMARARAJA BATTERIES:
Source: Moneycontrol.com
COMPANY – TATA MOTORS
After analysing the information from the web and comparing with peers I finalized that the companies
that look plausible for valuation both through financial means as well as the perspective of learning
were TVS Motors (2&3 wheeler segment) and TATA Motors (passenger and commercial vehicle
segment).
The next step was to report to my mentor as to what are the immediate reasons I see in selecting TATA
Motors. The factors that were supposed to ... Show more content on Helpwriting.net ...
JLR – UK, Manufacturing of cars and SUV's.
Fiat – India, Co–manufacturing of Powertrains for cars in Maharashtra plant.
Marco polo – Brazil based coach builder for the plant at Marwad.
Thailand and Africa dealerships and manufacturing.
TATA–Hitachi Motor Construction Machinery Japan (60% stake in this venture)
Export Markets:
The company's commercial and passenger vehicles are already being marketed in several countries in
Europe, Africa, the Middle East, South East Asia, South Asia, South America, CIS and Russia. It has
franchisee/joint venture assembly operations in Bangladesh, Ukraine, and Senegal.
The higher exposure of revenues from export markets for TATA is contributing to the valuation of the
company. In China the revenues in the past few years for JLR was stunning. This contributed to the
immense revenues as well as the improved stock market performance. But slowdowns in growth rate
in China, USA, UK and Europe is a cause of concern. But in this regard TATA JLR's prospects is not
hindered because the company targets its vehicles to the upper segments of the society. This can thus
bring in more numbers.
Strategic

Revamping of Recruitment Center of Tata Motors
PROJECT REPORT
[Revamping Of Recruitment Center of TATA Motors]
June–July 2010
TATA MOTORS
Lucknow plant
DECLARATION
I, Ms. Shambhavi Singh student of MBA III Semester,, Hindustan Institute of Management &
Computer Studies Mathura, hereby solemnly declare that the Summer Training Project Report titled
"REVAMPING OF RECRUITMENT CENTER OF TATA MOTORS" is my own original work and
has not been submitted to any other University or institute for the award of any degree or diploma.
DATE: 18/10/2010
NAME OF STUDENT: Ms. Shambhavi Singh
ACKNOWLEDGEMENT
"Success is the manifestation of diligence, inspiration, motivation and innovation."
Words fail to express my sincerest ... Show more content on Helpwriting.net ...
Over 5.9 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company 's
manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow
(Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka). Following a strategic alliance
with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon
(Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains. The company is establishing a
new plant at Sanand (Gujarat). The company 's dealership, sales, services and spare parts network
comprises over 3500 touch points; Tata Motors also distributes and markets Fiat branded cars in India.
Tata Motors, the first company from India 's engineering sector to be listed in the New York Stock
Exchange (September 2004), has also emerged as an international automobile company. Through
subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand
and Spain. Among them is Jaguar Land Rover, a business comprising the two iconic British brands
that was acquired in 2008. In 2004, it acquired the Daewoo Commercial Vehicles Company, South
Korea 's second largest truck maker. The rechristened Tata Daewoo Commercial Vehicles Company
has launched several new products in the

Company Profile Of Tata Motors
Company Profile Home > About Us > Profile > Company Profile
Tata Motors Limited is India's largest automobile company, with consolidated revenues of INR
2,32,834 crores (USD 38.9 billion) in 2013–14. It is the leader in commercial vehicles in each
segment, and among the top in passenger vehicles with winning products in the compact, midsize car
and utility vehicle segments.
The Tata Motors Group's over 60,000 employees are guided by the mission "to be passionate in
anticipating and providing the best vehicles and experiences that excite our customers globally.''
Established in 1945, Tata Motors' presence cuts across the length and breadth of India. Over 8 million
Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company's ... Show more
Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea,
Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, acquired in 2008. In 2004,
it acquired the Daewoo Commercial Vehicles Company, South Korea's second largest truck maker.
The rechristened Tata Daewoo Commercial Vehicles Company has launched several new products in
the Korean market, while also exporting these products to several international markets. Today two–
thirds of heavy commercial vehicle exports out of South Korea are from Tata Daewoo. In 2006, Tata
Motors formed a 51:49 joint venture with the Brazil–based, Marcopolo, a global leader in body–
building for buses and coaches to manufacture fully–built buses and coaches for India – the plant is
located in Dharwad. In 2006, Tata Motors entered into joint venture with Thonburi Automotive
Assembly Plant Company of Thailand to manufacture and market the company's pickup vehicles in
Thailand, and entered the market in 2008. Tata Motors (SA) (Proprietary) Ltd., Tata Motors' joint
venture with Tata Africa Holding (Pty) Ltd. set up in 2011, has an assembly plant in Rosslyn, north of
Pretoria. The plant can assemble, semi knocked down (SKD) kits, light, medium and heavy
commercial vehicles ranging from 4 tonnes to 50

Characteristics Of The Vikram Vintage
3. Vikram Vintage
The Vikram Vintage is one of the luxurious hotels that are in the situated 6800 ft. above sea level in a
midst of peaceful and stunning surroundings. The hotel has a state of the art, architecture and has
magnificent interiors. The hotel is nearby the Mall Road in Nainital that is about 1 Km away. The hotel
is well equipped with luxurious, comforting, and modern facilities to make the stay of the guests
comfortable and a relaxing. The hotel is nearby many famous attractions of the Nainital. The hotel also
provides its guest with shuttle service that takes then to the nearby attractions of the town. The Vikram
Vintage offers with excellent service and has courteous staff.
Hotel Facilities
The Vikram Vintage is located ... Show more content on Helpwriting.net ...
Air– The nearest airport to reach the Shervani Hill Top hotel is about 45 minutes drive away to
Nainital. Travelers can reach the hotel through taxis that are available easily at the airport.
Train– Nainital railway station is the nearest railway station that connects Delhi, Lucknow and Agra. It
is about 35 KMS from the Shervani Hill Top hotel. Taxis and cabs are easily available.
Road– By Road the Shervani Hill Top hotel is 325 KMS distance from Delhi, 60 KMS from Rainikhet
and 90 KMS from Corbett.
Nearby Tourist Attractions
The The Shervani Hill Top hotel is located near many famous attractions of the Nainital. Travelers can
visit and can enjoy and discover the place around the magnificent Nainital Hill Station like Kilbury,
(12 KMS), Kanchi Dham (17 KMS), Cave garden (1 KM), Hanuman Garhi (4.5 KM)away from
Nainital, Tiffin Top, Naini Lake, Snow View and many other famous

Tata Motors : A Company
1.1 Data
As the year of 2012 came to a closure, Tata Motors Limited. found themselves spotlighted as a
company, that's expectations were higher than their results. During the year, the company struggled
with maintaining responsible business practices, delivering a unique service and creating a brand
representation of innovation, while struggling to against all odds, that threatened their value
proposition. Tata seeks to create a car that accurately characterizes the business's ideals and core
values. Tata Motors, is now in the pressure to create a regain their market value, through ensuring the
success of their car Tata Nano.
2.1 Data Analysis
Due to culturally and political obstacles Tata Motors Limited experienced incredible difficulty ... Show
more content on Helpwriting.net ...
Also, the car wasn't suited for the aged population's safety concerns and the youth found no
contemporary appeal. The marketing and the value proposition was unclear on which segments of the
market was to be addressed. By overgeneralizing the market, the pricing was what ended up defining
the car. Tata Nano's value can be determined through measuring operations in a value chain. The cost
was kept at a certain price, to ensure affordability. This intertwined with the types of market segments,
that Tata Nano could provide for. A variety of market segments would be targeted, such as the retired,
the middle class, the aspiring family, students and low–income families. The two–wheeler market, as
well as the automobile market, were targeted. Both markets were given a promise of quality, alongside
the promise of efficient methods of distribution. Tata Motors used a variety of distribution channels, to
ensure customers were given a product as quickly and effortlessly as possible. With this information, it
is easy to understand Tata Motors to be a company that delivered remarkable value to their chosen
customer segment in their value chain. This insertion of the value proposition into the operational,
finance, management, and distribution elements of the company should have created a structured and
sustainable plan of company growth. To create this value

Swot Analysis Of Tata
COMPANY PROFILE:
TATA GROUP:
Tata group which was founded by Jamsetji Tata in 1868 comprises more than 100 operating companies
in various seven sectors like communication and IT, services, material, engineering, energy, chemicals
and consumer products. The group operates in more than 80 countries and its exports in count for
more than 85 countries, operating across six continents.
Being an Indian conglomerate holding company with its headquarter in Mumbai, Maharashtra.. Tata's
have 30 publicly– listed enterprises with a market capitalization of approximate $134 billion. And it
has its own respect for its values and business ethics since from 1868, that is for more than 148 years.
TITAN COMPANY:
The Indian based Titan company limited has engaged itself in watch manufacturing of its own brand.
Titan's primary segment consist of watches followed by jewelry and others.
Titans secondary segment consist of eye wear, machine building, precision engineering and
accessories. In addition to this it also provides Tanishq which is a jewelry brand.
Titan brought a great revolution in India with its Indian watch market after it introduced quartz
technology, with a international styling. Titan company limited is ranked as ... Show more content on
Helpwriting.net ...
They formed a joint venture with Timex Group, that lasted until 1998. This was to have a distribution
network across country. The success of Titan began long back in 1984 with a joint venture between
Tata group and the TIDCO i.e., Tamil Nadu Industrial Development Corporation. The company has
various divisions namely watches and accessories, eyewear, jewelry, precision engineering, fragrances.
Hosur, Tamil Nadu is the largest manufacturing unit. It also has manufacturing unit in Dehradun,
Pantnagar in Uttaranchal, Roorkee and in Goa an Electro Circuit Boards plant. This has 1100 retail
stores surrounding 1.5 million sq.feet. It also has 740 after sales service

Kolb Model Essay
KOLB MODEL ESSAY Tata Motors' Singur Case (Nano Controversy) Introduction I have taken the
case on Tata Motors Ltd. The case was all about on the Tata Nano Singur Controversy. This
controversy refers to the Tata's Nano Factory at Singur in Hooghly district in West Bengal, India.
Since Tata Motors Started constructing the factory over there in Singur, the small place comes into the
media worldwide. Tata Motors started this factory to manufacture 25000 cars firstly. The plans of Tata
Motors were that Nano will come out from the factory by 2008 for rolling out the roads. Tata Motors
Ltd. is the largest Indian automobile company having the revenues of USD 20 billion in 2009–10. Tata
Motors is the leader in the manufacturing of commercial ... Show more content on Helpwriting.net ...
Here comes the issue whether land acquire though under the two different section of land acquisition
act 1894, it got directed towards the farmers who receive the compensation from the government.
After messing with government, finally Tata got the approval for the plant on March, 07. The
government signed an agreement to lease the 949.5 acres to the Tata Motors for 90 years. After some
time, government felt that an advocate made some mistakes and the same case got filed again,
government found that only 30% of the farmers signed willingly and yet other people do not want. The
state government admitted that Till April 25, 07 only Rs. 90.35 crores have distributed and rest the
people are left undistributed the money where as their land had already acquired. In the meanwhile the
Nano got unveiled in Delhi's pragati Maidan on Jan10, 08. On Jan 18, 10, Calcutta High Court sealed
the land acquisition in Singur and asked the Tata to roll out the Nano without completing the project.
The Chief Justice dismiss the all the 11petitions filed by the Tata. Tata has not paid the people which
are CPI(M) supported. Now there are cpnditions got critical and Ratan Tata decide to roll out the
project from the Singur on Oct 3, 08 due to worried about the safety concern of the Mangers and their
families over there. Implications on Stakeholders The stakeholder impacts the case a lot from the point
of view of their different place

Strategic Management Profile Of Tata Motors Company
A Brief Profile Of The Firm
 Tata Motors is the world's fourth–largest bus and truck manufacturer and India's largest automobile
company.
 It has manufacturing sites in Europe, Africa and Asia.
 The company's portfolio extends from heavy commercial vehicles to sub–tonne carriers, buses,
SUVs and passenger cars.
 Consolidated revenues of 1,656.55 billion in the financial year 2011–12. Number of employees:
55,000 plus.
Tata Motors Limited is an Indian multinational automotive manufacturing company headquartered in
Mumbai, India and a subsidiary of the Tata Group. Its products include passenger cars, trucks, vans
and coaches. It is the world's eighteenth–largest motor vehicle manufacturing company, fourth–largest
truck manufacturer and ... Show more content on Helpwriting.net ...
Though Tata is present in many countries it has only managed to create a large consumer base in the
Indian Subcontinent, namely India, Bangladesh, Bhutan, Sri Lanka and Nepal. Tata has a growing
consumer base in Italy, Spain and South Africa. Tata Motors has more than 250 dealerships in more
than 195 cities across 27 states and 4 Union Territories of India. It has the 3rd largest Sales and Service
Network after Maruti Suzuki and Hyundai.
Tata Daewoo . In 2004, Tata Motors acquired Daewoo Company of South Korea:
To expand the product portfolio Tata Motors recently introduced the 25MT GVW Tata Novus from
Daewoo's (South Korea) (TDCV) platform. This was mainly to cater to the international market and
also to cater to the domestic market where a major improvement in the Road infrastructure was done
through the National Highway Development Project.
Tata Daewoo is the second–largest heavy commercial vehicle manufacturer in South Korea. Tata
Motors has jointly worked with Tata Daewoo to develop trucks such as Novus and World Truck and
buses including GloBus and StarBus. In 2012, Tata will start developing a new line to manufacture
competitive and fuel efficient commercial vehicles to face the competition posed by the entry of
international brands like Mercedes–Benz, Volvo and Navistar into the Indian

Case Study Of Libra Motors
Everyone dreams of modernisation. But how often do we realise the sacrifices made for the same?
Libra Motors Limited is one of the largest automobile company in India, with consolidated revenues
of INR 2,32,834 crores (USD 38.9 billion) in 2013–14. It leads in the various segments and has come
out with winning products like compact, midsize car and utility vehicle segments. It beats various
manufacturers and is considered to be the 5th largest truck manufacturer. It is also the 4th largest bus
manufacturer. The Libra Motors Group employs 60,000 people who are guided by the mission "to be
passionate in anticipating and providing the best vehicles and experiences that excite our customers
globally.'' Libra Motors was established in 1945, and has expanded its presence across India over ...
Show more content on Helpwriting.net ...
The Libra Motors came up with the proposition of setting small manufacturing units for all the car
parts, in the proximity of the main car manufacturing project. This would mean that atleast a 100 acres
of land would be required to set up a factory that big a size. The company was shown five other spots
as well in the West Bengal region to set up the factory; but the management thought that the land near
Rasulpur, which is directly on the National Highway, would prove to be beneficial and easy to access
via daily transportation. The rapid rise in the population of West Bengal has not been accompanied by
significant economic growth. Indicators to show the same are low poverty rates, unemployment and
low job growth rates. Local politicians tried to come into power by promising agricultural land to
farmers. However, small land holdings were not enough for the locals to survive. Hence, the shift from
agriculture to industrialisation was considered, which would give a chance to the locals to earn

Essay On Parle Biscuit
Introduction
To
Parle Biscuit's
INTRODUCTION:
1.1COMPANY LOGO
Image 1
Parle family has not only glorious past, an enviable present and a bright future; but also a family of
deep roots of tradition, ethics and family culture.
Parle Group owed its name from the suburb of Mumbai, i.e. Vile Parle, Maharashtra. It was
established in the year 1929 by Late Mr. Mohanlal Dayal. Initially, Parle manufactured sweets and
toffees
During the British rule in India, Shri Narottam Chauhan went to Germany to learn the art of biscuits
manufacturing and in 1892, a small factory was set up in the suburbs of Mumbai city to manufacture
sweets and toffees. The year was 1929 and the market was dominated by famous international brands
that were imported freely. Despite the odds and unequal competition, this company called Parle
Products, survived and succeeded by adhering ... Show more content on Helpwriting.net ...
Ever wonder how they got to be that way ? If you had to think real hard for the answer, then probably
you've never eaten Parle–G is the new generation's official power supply. Providing kids with the vital
vitamins and minerals necessary for all round mental and physical development
Apart from being the world's largest selling biscuit, Parle – G is the winner of 8 gold& 11 silver
awards the Monde selection Awards – the global standard for quality in food category.
1.4.2 KRACK–JACK
A little sweet – A little salty
That's what makes Krackjack very, very delicious! The delightful biscuit is acclaimed in india and
across the world for its controversial sweet and salty. krackjack has won 11 Gold 3 Silver and 1
Bronze award at the 'Monde Selection. You can enjoy krackjack any time plain or with a host of
beverages like tea, coffe or milkshakes.
Image 3

1.4.3

Indian American Culture
Greetings: while working together in India gatherings and manners s need to handshake. in any case,
now and then Indians use "Namaste". For the most part lady shake hands now–days. Then again,
shaking hands with ladies relies on upon themselves. Gift exchange: Indian constantly present gifts on
events to every others. yellow green, red, blue color are thought fortunate for wrapping gifts. They
don't show huge or costly blessings in light of the fact that it causes embarrassment to others. They
frequently attempted to stay away from blessings made of calfskin. Most essential is they don't open
blessings instantly. Business dress: For men business dress is suits and ties and dark shoes. In summer
season full sleeved shirt and a tie is additionally ... Show more content on Helpwriting.net ...
Genuineness is best practice for workers in business part. Make an effort not to get aggressive
whenever in business transaction. Try not to dispose of any nourishment and beverage offered to you
amid business social affairs as this may bring about offense. Non–verbal communication: Public
showcases of affection are not fitting. Indians for the most part permit an a safe distance space in the
middle of themselves and other individuals. Try not to remain close to Indians. Indians regard
individual space. Indian men may join in agreeable back tapping just as a sign of fraternity. Try not to
touch anybody's head. The head is viewed as delicate. Feet are viewed as unclean. Feet are holy for
blessed men and ladies. Guiding footwear at individuals is viewed as an affront. Corporate society:
Business cards are traded and Indians are exceptionally aware of the convention. Continuously present
business cards when presented. English is proper for business cards. Choices are firmly affected from
the top. Normally one individual settles on every significant choice. Endeavor to manage the most
abnormal amount individual accessible. Indian partners may not appear for booked gatherings. Be
arranged to

Tata Motors
Tata Motors Limited is India 's largest automobile company, with consolidated revenues of INR
1,88,818 crores (USD 34.7 billion) in 2012–13. It is the leader in commercial vehicles in each
segment, and among the top in passenger vehicles with winning products in the compact, midsize car
and utility vehicle segments. It is also the world 's fourth largest truck and bus manufacturer.
The Tata Motors Group 's over 55,000 employees are guided by the mission "to be passionate in
anticipating and providing the best vehicles and experiences that excite our customers globally."
Established in 1945, Tata Motors ' presence cuts across the length and breadth of India. Over 7.5
million Tata vehicles ply on Indian roads, since the first rolled out in ... Show more content on
Helpwriting.net ...
In their power, speed, carrying capacity, operating economy and trims, they will introduce new
benchmarks in India and match the best in the world in performance at a lower life–cycle cost.
Tata Motors also introduced India 's first Sports Utility Vehicle in 1991 and, in 1998, the Tata Indica,
India 's first fully indigenous passenger car.
In January 2008, Tata Motors unveiled its People 's Car, the Tata Nano. The Tata Nano has been
subsequently launched, as planned, in India in March 2009, and subsequently in 2011 in Nepal and Sri
Lanka. A development, which signifies a first for the global automobile industry, the Nano brings the
joy of a car within the reach of thousands of families.
Tata Motors is equally focussed on environment–friendly technologies in emissions and alternative
fuels. It has developed electric and hybrid vehicles both for personal and public transportation. It has
also been implementing several environment–friendly technologies in manufacturing processes,
significantly enhancing resource conservation.
Through its subsidiaries, the company is engaged in engineering and automotive solutions, automotive
vehicle components manufacturing and supply chain activities, vehicle financing, and machine tools
and factory automation solutions.
Tata Motors is committed to improving the quality of life of communities by working on four thrust
areas – employability,

Case Study: Tata Motors Limited
Tata Motors Limited is India's biggest vehicles organization, with combined incomes of INR 2,62,796
crores (USD 42.04 billion) in 2014–15. It is the pioneer in business vehicles in every section, and
among the top in traveler vehicles with winning items in the reduced, average size auto and utility
vehicle fragments. The Tata Motors Group's more than 60,000 representatives are guided by the
mission "to be energetic in reckoning and giving the best vehicles and encounters that energize our
clients comprehensively." Set up in 1945, Tata Motors' vicinity cuts over the length and broadness of
India. More than 8 million Tata vehicles employ on Indian streets, since the initially took off in 1954.
The organization's assembling base in India is spread ... Show more content on Helpwriting.net ...
Tata Motors, likewise recorded in the New York Stock Exchange (September 2004), has developed as
a worldwide car organization. Through backups and partner organizations, Tata Motors has operations
in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover,
gained in 2008. In 2004, it gained the Daewoo Commercial Vehicles Company, South Korea's second
biggest truck creator. The rechristened Tata Daewoo Commercial Vehicles Company has dispatched a
few new items in the Korean business, while additionally sending out these items to a few global
markets. Today 66% of substantial business vehicle fares out of South Korea are from Tata Daewoo. In
2006, Tata Motors shaped a 51:49 joint endeavor with the Brazil–based, Marcopolo, a worldwide
pioneer in beefing up for transports and mentors to make completely fabricated transports and mentors
for India – the plant is situated in Dharwad. In 2006, Tata Motors went into joint endeavor with
Thonburi Automotive Assembly Plant Company of Thailand to fabricate and market the organization's
pickup vehicles in Thailand, and entered the business in 2008. Tata Motors (SA)

Tata Motors Executive Summary
Executive Summary Tata Motors, the General Electric of India is a conglomerate with a commanding
presence in a vast industries across India and globally. In January 2008, Tata introduced to the Indian
public it's ultra cheap car "Nano". The expected retail price for the Nano was expected to be as little as
USD2,500 and would cater for the fast growing middle class segment of the Indian population. Tata
Motors was set to change the face of the automobile industry in India. This was however met with
some challenges, given the economic environment of India and thereby causing a delay of the launch
by six months. The introduction of the "People's car" created a new category/ trend of ultra cheap cars
which then led to other auto makers ... Show more content on Helpwriting.net ...
Choksey Shares & Securities Pvt Tata Motors by introducing Nano has created a new category in
the auto industry ie 'ultra–low–cost–vehicle'. In the auto industry today we see automakers rolling out
(not so cost friendly) smart cars, hybrid cars etc but we have yet to see a car that fits a low budget,
environmentally friendly and fuel efficient (before the Nano). The advent of the Nano in the auto
industry has now set a new benchmark for other auto industry leaders to follow in terms of innovation.
Tata Motors thought competitors to first listen to what the people need, their affordability and only
then work towards meeting that on an innovative platform. Following Tata's footsteps, Ford, Nissan,
Volkswagen, Hyundai and General Motors are working to reshape their operations and scurrying to
introduce their own their own budget cars. Do you agree that there is a future for low budget cars like
Nano in other markets besides India? Do you think Tata Motors is going in the right direction by
trying to develop its low cost Nano models adapted to European and U.S. markets? How could you
evaluate likelihood of success of the Nano on the U.S. market? What should Tata Motors do to win
American consumers? In countries like India, China and Brazil we can see a rapid economic growth
where lower priced cars are often best sellers due to its affordability. The success and future of low
budget cars lie in these countries where growth

Sustainability and Business Need to Come Together
Sustainability and business are not always looked as a good functioning pair. Businesses often struggle
to implement sustainability measures, as they think that it is costing money to shareholders/investors.
However, due to increasing pressure from the public, businesses are being forced to reconsidering at
adopting sustainability and good business practice. In today's interconnected global economy, the
long–term goals and success of business are inevitably connected by embedding the environmental,
social and governance issues into corporate management, operations and supply chain. While
corporate sustainability recognizes that, though the corporate growth and profitability are vital, it also
requires the corporation to pursue societal goals, particularly those relating to sustainable development
like; safeguarding environmental, social equality and economic development. (Wilson, 2003)
Corporate sustainability can also be named as a new and evolving corporate management paradigm.
The term 'paradigm' is used extensively, where the corporate sustainability is an alternative to the
traditional growth and profit–maximization model. Sustainability is good for businesses both as a
long–term strategy to improve employee trust, and as a short term abide to government legislation.
Businesses with sustainability practices are also more attractive to the ethical investors, and recover
the costs of managing sustainability through government grants and from increased sales. Ethical

Case Study Of Tata Megapixel
Tata Megapixel (Tata Motors Ltd.)
Integrated Marketing and Communication
Individual Assignment
Submitted To:
Prof Sanjay Jain
Submitted by:
Kumar Rahul
131324
Group–4
Submitted on
8th September, 2014
TABLE OF CONTENTS
List all major headings in your plan, with page numbers.
TABLE OF CONTENTS 2
EXECUTIVE SUMMARY 3
CHAPTER 1: SITUATION ANALYSIS 4
Industry Analysis 4
Competitive Review 4
Buyer Analysis 6
Company Analysis 8
CHAPTER 2: IMC PLAN 8
Target Market & Positioning Strategy, rationale for the same 8
IMC Objectives and Strategies, Rationale 8
Creative Recommendations 8
Media Recommendations 8
Other IMC tools 9
Campaign Flowchart 9
CHAPTER 3: MEASUREMENT AND EVALUATION 9
CHAPTER 4: CONCLUSION 10
APPENDICES 11
REFERENCES 12 ... Show more content on Helpwriting.net ...
Through the Tata Megapixel marketing campaign need for a stylish, reliable, ecofriendly and

economic vehicle will be created.
Information Search and Perception
In this stage further information is gathered by the consumer. Such information will be provided
through various campaigns run through different media and channels. Consumer will get exposure to
the features, advantages and benefits of the product and form a perception mostly in favor of the
product.
Alternative Evaluation and Attitude Formation
In this stage, the target product will be compared with other available options or alternatives that can
satisfy consumer's needs. If the targeted product is perceived superior than its alternatives, then a
positive attitude is formed towards it. Some of the unique features of Tata Megapixel are: o Range
Extended Electric Vehicle (Range up–to 900 km) o Less CO2 emission (only 22g per km) o Zero turn
drive (For easy handling and parking) o Advanced HMI (Human Machine Interface) o High Fuel
Economy (100kmpl under combined driving mode) o Home Charging (80% charging in 30 minutes) o
Top Speed of 110

Nano Car Project
A
Report of
CONTEMPORARY MANAGEMENT ISSUES
On
Titled
"Feedback of Customers towards Nano"
Submitted in partial fulfillment for the
Award of degree of
Master of Business Administration
[pic]
Maharaja College of Management, Udaipur
(Affiliated to Rajasthan Technical University, Kota)
Submitted By: – Ankur Sheokand Submitted To:–
Students Name:–Ankur Sheokand Faculty Name:–
MBA 2nd sem Designation:– 2011–2013 Declaration
I, Ankur Sheokand, studying in MAHARAJA COLLEGE OF MANAGEMENT hereby declare that I
have ... Show more content on Helpwriting.net ...
The company will bank on existing dealer network for Nano initially. The new Nano Plant could have
a capacity of 500,000 units, compared to 300,000 for Singur. Gujarat has also agreed to match all the
incentives offered by West Bengal government.
Tata Motors is India 's largest automobile company, with revenues of US $ 7.2 billion in 2006–2007.
With over 4 million Tata vehicles plying in India, it is the leader in commercial vehicles and the
second largest in passenger vehicles. It is also the world 's fifth largest medium and heavy truck

manufacturer and the second largest heavy bus manufacturer. Tata cars, buses and trucks are being
marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and
South America. Tata Motors and Fiat Auto have formed an industrial joint venture in India to
manufacture passenger cars, engines and transmissions for the Indian and overseas markets; Tata
Motors also has an agreement with Fiat Auto to build a pick–up vehicle at Cordoba, Argentina. The
company already distributes Fiat branded cars in India. Tata Motors' international footprint includes
Tata Daewoo Commercial Vehicle Co. Ltd. in South Korea; Hispano Carrocera, a bus and coach
manufacturer of Spain in which the company has a 21% stake; a joint venture with Marcopolo, the
Brazil–based

Tata Motors Swot Analysis

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