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PORTFOLIO
 

3

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Resume

Writing Samples
4

News Release

5

Pitch Letter

6

Guest Editorial

7

Talking Points

Creativity Samples
8

Blog

9-10

ACL Work
 
EDUCATION

Meg Jones
(432) 935-1342
megmjones@ou.edu

3	
  

UNIVERSITY OF OKLAHOMA
B.A. in Journalism, Public Relations, May 2015
• Specialties include: Public Relations, Research, Advertising, Event
Planning, all things Social Media, Interpersonal Communication, AP
Style
UNIVERSITY OF OKLAHOMA: AREZZO, ITALY- Summer 2012
• Study abroad experience included: classes and an international
internship
• Managed a travel blog and posted original videos weekly
(megsaysciaoyall@blogspot.com)

EXPERIENCE

Digital and Production Intern/Austin City Limits – Summer 2013
• Managed digital content for ACL's website using WordPress
• Edited PBS website through an online encoding database.
• Created posts and maintained interaction for social media platforms
such as Facebook, Twitter, YouTube and Instagram (a combined
audience of 200,000+).
• Acted as a production assistant during episode tapings, coordinated
and facilitated artist hospitality.
Account Team Member/ Lindsey+Asp – August 2013- Present
• Oklahoma Department of Mental Health and Substance Abuse:
o Worked with a team of students in the research, strategic
planning, and conceptualization of a public relations
campaign for the client.
o Created a social media calendar to rebrand the OUDMHSA
digital platforms.
o Met and established a relationship with the client through
weekly meetings in the agency.

ACTIVITIES

Digital Director /OU Public Relations Student Society of America – May
2013-Present
• Managed content for all OUPRSSA social media accounts.
• Attended meetings designed to help students network and become
educated in the field of Public Relations.
Tour Guide / University of Oklahoma – May 2012-Present
• Assist prospective students by organizing newsletters, fielding
questions and creating a personalized experience as they view the
campus.
Campus Activities Council Concert Series/University of OklahomaSeptember 2011-Present
• Participated on the organizational boards of campus-wide concerts
including: Karmin, Black Joe Lewis, and The Polyphonic Spree.

REFERENCES

Available on Request
 

4	
  

Writing Sample 1- News Release

Contact: Ronaldo Martinez,

3800 Victory Pkwy

Director of media relations

Cincinnati, OH 45207

rmartinez@xavieruniversity.edu

(513) 745-3000

(570) 484-2253
FOR IMMEDIATE RELEASE: SEPTEMBER 3, 2013
Research: Cell Phone Rings Impact In-Class Performance
CINCINNATI, OHIO – Researchers at Xavier University of Ohio confirmed the
hypothesis that cell phone rings, when heard in class, greatly affect students’ ability to
comprehend classroom material. The study was conducted using the experience of 71
undergraduate college students who were exposed to ringing and non-ringing
environments in class.
The controlled classroom watched in silence while the students took notes over a
video they were to be tested over. Meanwhile, students in the ringing classroom condition
had their video interrupted by two cell phone rings at 5 seconds each, both at
predetermined times during the presentation.
After the students watched and took notes on the video content they were given a
comprehensive multiple-choice test over the material. Compared to the group in the
controlled, quiet classroom, the ones subject to the disruptive rings performed
significantly worse.
“Participants in the ringing condition were less likely to have recorded pertinent
test information for disrupted test items than participants in the control condition,”
Professor Shaye Worthman, a researcher who carried out the study, says of the findings.
These findings could have major implications for in class policies concerning cell
phone use.
“If professors disseminate the results of this and future studies to students, it
might provide an incentive, specifically a simple means of preventing impaired academic
performance, for the students to regulate their use,” says Xavier professor Christian M.
End.
###
 

5	
  

Writing Sample 2- Pitch Letter

Meg Jones
Excitement PR Agency
112 Neil Street
Champaign, IL 61801
Brian Lewis
Sports Reporter
New York Post
1211 Avenue of the Americas
New York, NY 10036-8790
Mr. Lewis:
As you know, the people of New York love their sports teams. Whether they cheer for
the Jets, Yankees or Giants, New Yorkers have a passion for sports that is unmatched
throughout the world. But what about the major sporting events happening outside of the
big apple? Often times New Yorkers go uninformed about many of the important and
exciting sports games going on around the world. We would like to change that.
The Africa Cup of Nations, started in 1956, has grown to be one of the most highly
esteemed soccer tournaments in the world. Hosted in the beautiful country of South
Africa, we believe this event has much to offer your readers. Coverage of this event will
provide a break from all the local sports teams exposure and will give audiences a global
perspective of sports.
Benefits of covering The Africa Cup of Nations include:
•A Break from the Ordinary: Hang up the cliché story on the Mets in exchange for an
exciting look into the world of international sports.
•Visit South Africa: Covering the event would mean attending the tournament in the
beautiful country of South Africa. With its ultimate combination of nature, wildlife,
culture, adventure and heritage, you may never leave.
•An Opportunity to Educate Readers: Because not many New York reporters cover
stories on The Africa Cup of Nations, you will have the chance to enlighten the readers of
the Post on a subject they might know little to nothing about.
Thank you for your time and consideration. If you have any further questions, do not
hesitate to contact me at megmjones@ou.edu.

Meg Jones, The Africa Cup of Nations Public Relations Team
Writing Sample 3- Guest Editorial
	
  

6	
  

It all began when a Danish newspaper published a series of caricatures of the Prophet
Muhammad, some of them depicting him as a terrorist. Ever since this issue, anger
against Denmark and our brand is continuing to grow across the Middle East, despite an
apology offered by the newspaper.
Arla Foods is one of Europe's biggest dairy companies, and is being hit hard by a boycott
of Danish products across the region. We have found ourselves in the middle of a game
we have had no part in. After a 40-year process to build our business in the Middle East,
we have seen our relationship crumble in a matter of days. Already our organization has
had to lay off 100 of our hardest workers, because the boycott has decreased the demand
for our products. As an effort to put the hate to rest, Arla published many ads in Saudi
newspapers trying to disaffiliate our name from the blasphemous cartoons, but this has
done little good for public opinion so far.
We at Arla understand how the comics posted by the Danish paper could upset those in
Saudi Arabia, and those who identify with the Muslim religion. We are deeply
embarrassed that a newspaper in our home country has made such a careless and
insensitive mistake. We understand that the people who were upset by the comics are
deeply committed to doing something about the disrespect, but boycotting a company,
that had nothing to do with the scandal, is not the way to go about it. We would ask that
you please reconsider the boycott of all Danish products, because innocent people are
losing business.

Meg Jones
Arla Foods
Writing Sample 4- Talking Points
	
  

7	
  

Suggested Talking Points:


Syndictive Element is planning an event on the island of Phuket in Thailand. It is
a huge event in that will be headlined by socialite Paris Hilton and is expected to
attract 300,000 people.



It is completely expected for the people and media of Phuket to be worried about
an event of this size, never having handled one before they do not know what to
expect. Aware of the concerns of the people, I assure there is no real harm that
can come from the upcoming Syndictive event.



With over 200 hotels in Phuket and more in the surrounding area, there will be no
trouble for guests to find accommodation for the weekend. We also plan on
setting up a campsite on private land near the concert venue, and are working with
other local hotels to house guests during the party.



The implications of an event drawing 300,00 people for the local businesses of
Phuket are purely beneficial. The economic stimulation the event guests will
create in the city could prove to have long-term benefits for overall income of
stores, hotels, restaurants and shopping malls of the city.



Celebrity endorsement and press coverage will attract tourists from Thailand,
Asia, Europe, Russia, China, Malaysia, Singapore and more, to the town in the
future.



For any security related concerns; Surin Beach will be entirely blocked off using
temporary fencing about two meters high. Also, Syndictive will be hiring the
Siam Guardian Services, an organization setting a benchmark in Thailand’s
Security industry with more efficient, cost effective, and proactive security
programs to secure the event.



As a company with a heart for giving back, Sydictive will also donate a minimum
of B200,000 to a local Surin kindergarten.
Creativity Sample 1- Blog
	
  

While studying abroad during the summer of 2012, I managed a travel
blog complete with posts and video content. The blog is available for
viewing at http://megsaysciaoyall.blogspot.com/

8	
  
 
Creativity Sample 2- Austin City Limits work

9	
  

As an intern I was responsible for creating and scheduling social content, in
order to effectively reach a combined digital audience over 200,000
people. Below are some of the tweets and other posts I was responsible for
while on the job:
Creativity Sample 2- Austin City Limits Work (Continued)
	
  

10	
  

A tentative blog post:
5 things I’ve learned as an ACL intern:
1. You are not just an intern.
I know you’re feeling like a lost little Bambi in the big bad world, but the people here are
some of the nicest souls I’ve ever met. And although the word intern might have a
negative connotation other places, it is not that way here. You won’t just be getting
coffee. They ask your name, you get to go to meetings and sit at the big kid table and you
are given a lot of responsibility. Managing the social, maintaining and creating content
for the website, assisting with all aspects of production and even writing for the blog are
all opportunities you are given. So own the title, but know that no one here is looking
down on you.
2. You need a wide variety of skills.
You need homemaker skillz: ironing, setting up food, organizing the dressing room,
gathering towels, making sure people have what they need. Technology skillz: getting the
stinking printer to print, working with the dell computers, Hootsuite and Facebook
scheduling tools. People skillz: not being too awkward, dealing with divas. This leads
me to number 3…
3. Be cool.
Sometimes you’ll be walking 2 feet behind Juanes and you get the urge to run your
fingers through his beautiful flowing locks and ask him to sing you to sleep… but you
have to be cool man! You can’t just touch his hair. Life doesn’t work like that. So smile,
wave, and move on, because the last thing you want to do it get caught snapchatting a
picture of yourself with Emmylou Harris in the background or stealing a half eaten
sandwich out of Emeli Sande’s trash can.
4. Late nights are the best nights.
You get to the venue at 9 in the morning on taping days and you might not get to leave
until 11 at night. Thanks right folks, when you do the math that’s a whopping 14-hour
day. You are going to be far past loopy starting around 10. And while you’re waiting for
the artist to finish in the dressing rooms, let the loopy in. Embrace the giggles and the
delusion, they are your friends. That is the ONLY way you’re going to keep from
crashing and burning. Some of my best laughs came from being absolutely exhausted and
waiting to get into the dressing rooms. Riddles, word games and sing-alongs are all great
loopy intern activities.
5. People are SO much more than their job titles.
THIS. SO MUCH THIS. Ask people about themselves and you will be shocked at how
cool and diverse everyone in this magical place is. You’ve got a director who used to
save lives on the Gulf Coast, a driver with a sax album on iTunes (its called “Nough
Said”you guys) and a hospitality manager who cut Jay-Z’z twizlers into one-inch
increments. I can’t make this stuff up, and that is only three people. So take your time,
ask people questions and learn what really makes ACL what it is: the people who give it
life.

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Portfolio

  • 1.           PORTFOLIO
  • 2.   3 2   Resume Writing Samples 4 News Release 5 Pitch Letter 6 Guest Editorial 7 Talking Points Creativity Samples 8 Blog 9-10 ACL Work
  • 3.   EDUCATION Meg Jones (432) 935-1342 megmjones@ou.edu 3   UNIVERSITY OF OKLAHOMA B.A. in Journalism, Public Relations, May 2015 • Specialties include: Public Relations, Research, Advertising, Event Planning, all things Social Media, Interpersonal Communication, AP Style UNIVERSITY OF OKLAHOMA: AREZZO, ITALY- Summer 2012 • Study abroad experience included: classes and an international internship • Managed a travel blog and posted original videos weekly (megsaysciaoyall@blogspot.com) EXPERIENCE Digital and Production Intern/Austin City Limits – Summer 2013 • Managed digital content for ACL's website using WordPress • Edited PBS website through an online encoding database. • Created posts and maintained interaction for social media platforms such as Facebook, Twitter, YouTube and Instagram (a combined audience of 200,000+). • Acted as a production assistant during episode tapings, coordinated and facilitated artist hospitality. Account Team Member/ Lindsey+Asp – August 2013- Present • Oklahoma Department of Mental Health and Substance Abuse: o Worked with a team of students in the research, strategic planning, and conceptualization of a public relations campaign for the client. o Created a social media calendar to rebrand the OUDMHSA digital platforms. o Met and established a relationship with the client through weekly meetings in the agency. ACTIVITIES Digital Director /OU Public Relations Student Society of America – May 2013-Present • Managed content for all OUPRSSA social media accounts. • Attended meetings designed to help students network and become educated in the field of Public Relations. Tour Guide / University of Oklahoma – May 2012-Present • Assist prospective students by organizing newsletters, fielding questions and creating a personalized experience as they view the campus. Campus Activities Council Concert Series/University of OklahomaSeptember 2011-Present • Participated on the organizational boards of campus-wide concerts including: Karmin, Black Joe Lewis, and The Polyphonic Spree. REFERENCES Available on Request
  • 4.   4   Writing Sample 1- News Release Contact: Ronaldo Martinez, 3800 Victory Pkwy Director of media relations Cincinnati, OH 45207 rmartinez@xavieruniversity.edu (513) 745-3000 (570) 484-2253 FOR IMMEDIATE RELEASE: SEPTEMBER 3, 2013 Research: Cell Phone Rings Impact In-Class Performance CINCINNATI, OHIO – Researchers at Xavier University of Ohio confirmed the hypothesis that cell phone rings, when heard in class, greatly affect students’ ability to comprehend classroom material. The study was conducted using the experience of 71 undergraduate college students who were exposed to ringing and non-ringing environments in class. The controlled classroom watched in silence while the students took notes over a video they were to be tested over. Meanwhile, students in the ringing classroom condition had their video interrupted by two cell phone rings at 5 seconds each, both at predetermined times during the presentation. After the students watched and took notes on the video content they were given a comprehensive multiple-choice test over the material. Compared to the group in the controlled, quiet classroom, the ones subject to the disruptive rings performed significantly worse. “Participants in the ringing condition were less likely to have recorded pertinent test information for disrupted test items than participants in the control condition,” Professor Shaye Worthman, a researcher who carried out the study, says of the findings. These findings could have major implications for in class policies concerning cell phone use. “If professors disseminate the results of this and future studies to students, it might provide an incentive, specifically a simple means of preventing impaired academic performance, for the students to regulate their use,” says Xavier professor Christian M. End. ###
  • 5.   5   Writing Sample 2- Pitch Letter Meg Jones Excitement PR Agency 112 Neil Street Champaign, IL 61801 Brian Lewis Sports Reporter New York Post 1211 Avenue of the Americas New York, NY 10036-8790 Mr. Lewis: As you know, the people of New York love their sports teams. Whether they cheer for the Jets, Yankees or Giants, New Yorkers have a passion for sports that is unmatched throughout the world. But what about the major sporting events happening outside of the big apple? Often times New Yorkers go uninformed about many of the important and exciting sports games going on around the world. We would like to change that. The Africa Cup of Nations, started in 1956, has grown to be one of the most highly esteemed soccer tournaments in the world. Hosted in the beautiful country of South Africa, we believe this event has much to offer your readers. Coverage of this event will provide a break from all the local sports teams exposure and will give audiences a global perspective of sports. Benefits of covering The Africa Cup of Nations include: •A Break from the Ordinary: Hang up the cliché story on the Mets in exchange for an exciting look into the world of international sports. •Visit South Africa: Covering the event would mean attending the tournament in the beautiful country of South Africa. With its ultimate combination of nature, wildlife, culture, adventure and heritage, you may never leave. •An Opportunity to Educate Readers: Because not many New York reporters cover stories on The Africa Cup of Nations, you will have the chance to enlighten the readers of the Post on a subject they might know little to nothing about. Thank you for your time and consideration. If you have any further questions, do not hesitate to contact me at megmjones@ou.edu. Meg Jones, The Africa Cup of Nations Public Relations Team
  • 6. Writing Sample 3- Guest Editorial   6   It all began when a Danish newspaper published a series of caricatures of the Prophet Muhammad, some of them depicting him as a terrorist. Ever since this issue, anger against Denmark and our brand is continuing to grow across the Middle East, despite an apology offered by the newspaper. Arla Foods is one of Europe's biggest dairy companies, and is being hit hard by a boycott of Danish products across the region. We have found ourselves in the middle of a game we have had no part in. After a 40-year process to build our business in the Middle East, we have seen our relationship crumble in a matter of days. Already our organization has had to lay off 100 of our hardest workers, because the boycott has decreased the demand for our products. As an effort to put the hate to rest, Arla published many ads in Saudi newspapers trying to disaffiliate our name from the blasphemous cartoons, but this has done little good for public opinion so far. We at Arla understand how the comics posted by the Danish paper could upset those in Saudi Arabia, and those who identify with the Muslim religion. We are deeply embarrassed that a newspaper in our home country has made such a careless and insensitive mistake. We understand that the people who were upset by the comics are deeply committed to doing something about the disrespect, but boycotting a company, that had nothing to do with the scandal, is not the way to go about it. We would ask that you please reconsider the boycott of all Danish products, because innocent people are losing business. Meg Jones Arla Foods
  • 7. Writing Sample 4- Talking Points   7   Suggested Talking Points:  Syndictive Element is planning an event on the island of Phuket in Thailand. It is a huge event in that will be headlined by socialite Paris Hilton and is expected to attract 300,000 people.  It is completely expected for the people and media of Phuket to be worried about an event of this size, never having handled one before they do not know what to expect. Aware of the concerns of the people, I assure there is no real harm that can come from the upcoming Syndictive event.  With over 200 hotels in Phuket and more in the surrounding area, there will be no trouble for guests to find accommodation for the weekend. We also plan on setting up a campsite on private land near the concert venue, and are working with other local hotels to house guests during the party.  The implications of an event drawing 300,00 people for the local businesses of Phuket are purely beneficial. The economic stimulation the event guests will create in the city could prove to have long-term benefits for overall income of stores, hotels, restaurants and shopping malls of the city.  Celebrity endorsement and press coverage will attract tourists from Thailand, Asia, Europe, Russia, China, Malaysia, Singapore and more, to the town in the future.  For any security related concerns; Surin Beach will be entirely blocked off using temporary fencing about two meters high. Also, Syndictive will be hiring the Siam Guardian Services, an organization setting a benchmark in Thailand’s Security industry with more efficient, cost effective, and proactive security programs to secure the event.  As a company with a heart for giving back, Sydictive will also donate a minimum of B200,000 to a local Surin kindergarten.
  • 8. Creativity Sample 1- Blog   While studying abroad during the summer of 2012, I managed a travel blog complete with posts and video content. The blog is available for viewing at http://megsaysciaoyall.blogspot.com/ 8  
  • 9.   Creativity Sample 2- Austin City Limits work 9   As an intern I was responsible for creating and scheduling social content, in order to effectively reach a combined digital audience over 200,000 people. Below are some of the tweets and other posts I was responsible for while on the job:
  • 10. Creativity Sample 2- Austin City Limits Work (Continued)   10   A tentative blog post: 5 things I’ve learned as an ACL intern: 1. You are not just an intern. I know you’re feeling like a lost little Bambi in the big bad world, but the people here are some of the nicest souls I’ve ever met. And although the word intern might have a negative connotation other places, it is not that way here. You won’t just be getting coffee. They ask your name, you get to go to meetings and sit at the big kid table and you are given a lot of responsibility. Managing the social, maintaining and creating content for the website, assisting with all aspects of production and even writing for the blog are all opportunities you are given. So own the title, but know that no one here is looking down on you. 2. You need a wide variety of skills. You need homemaker skillz: ironing, setting up food, organizing the dressing room, gathering towels, making sure people have what they need. Technology skillz: getting the stinking printer to print, working with the dell computers, Hootsuite and Facebook scheduling tools. People skillz: not being too awkward, dealing with divas. This leads me to number 3… 3. Be cool. Sometimes you’ll be walking 2 feet behind Juanes and you get the urge to run your fingers through his beautiful flowing locks and ask him to sing you to sleep… but you have to be cool man! You can’t just touch his hair. Life doesn’t work like that. So smile, wave, and move on, because the last thing you want to do it get caught snapchatting a picture of yourself with Emmylou Harris in the background or stealing a half eaten sandwich out of Emeli Sande’s trash can. 4. Late nights are the best nights. You get to the venue at 9 in the morning on taping days and you might not get to leave until 11 at night. Thanks right folks, when you do the math that’s a whopping 14-hour day. You are going to be far past loopy starting around 10. And while you’re waiting for the artist to finish in the dressing rooms, let the loopy in. Embrace the giggles and the delusion, they are your friends. That is the ONLY way you’re going to keep from crashing and burning. Some of my best laughs came from being absolutely exhausted and waiting to get into the dressing rooms. Riddles, word games and sing-alongs are all great loopy intern activities. 5. People are SO much more than their job titles. THIS. SO MUCH THIS. Ask people about themselves and you will be shocked at how cool and diverse everyone in this magical place is. You’ve got a director who used to save lives on the Gulf Coast, a driver with a sax album on iTunes (its called “Nough Said”you guys) and a hospitality manager who cut Jay-Z’z twizlers into one-inch increments. I can’t make this stuff up, and that is only three people. So take your time, ask people questions and learn what really makes ACL what it is: the people who give it life.