2010 atia convention

PR BASICS & SOCIAL MEDIA ATIA Convention – October 2010

ATIA and Thompson & Co. ,[object Object],[object Object],[object Object],[object Object]

Why does ATIA fund public relations? ,[object Object],[object Object],[object Object],[object Object]

Major functions of ATIA’s public relations program ,[object Object],[object Object],[object Object]

Major functions of ATIA’s public relations program ,[object Object],[object Object]

Alaska Media Road Show ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Experience Alaska ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Itinerary assistance / individual FAMs ,[object Object],[object Object],[object Object]

International media assistance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Press trips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How ATIA members can get involved ,[object Object],[object Object],[object Object],[object Object]

Social media – what is it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Putting it in perspective ,[object Object],[object Object],[object Object],[object Object],[object Object],*2009 Nielsen report “Global Faces and Networked Places”

[object Object],The ugly truth?

Getting started ,[object Object],[object Object],[object Object],[object Object]

How? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Most important rule of social media:

Choose your channels ,[object Object],[object Object],[object Object],[object Object],[object Object]

FACEBOOK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook stats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Facebook.com

It’s not just for kids Facebook demographics as of January 2010

Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]

YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Foursquare ,[object Object],[object Object],[object Object],[object Object]

Spenard Roadhouse ,[object Object],[object Object],[object Object],“ The super tots rock! They just expanded their breakfast menu, too.” – Heather S., Spenard Roadhouse Foursquare visitor

How to do it ,[object Object],[object Object],[object Object]

[object Object],Second most important rule:

Plan It Alaska ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Kodiak Island CVB ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Just spent two fantastic weeks in Kodiak visiting family and friends. Weather was great (only a couple days of rain), fishing was good and the Emerald Isle lived up to it's name with plush green hills as far as the eye could see. I posted some photos of my trip in the photo section. Thanks for a great time, Kodiak!” Malcolm Bennett, Kodiak Facebook fan

Basic tools ,[object Object],[object Object],[object Object],[object Object],[object Object]

A couple of other things you should be doing, along the same lines ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Stay in touch!

2010 atia convention

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