Cover

1. Magazine cover
Masthead
Features
Model image
House colours
Reader information
Buzzword
Cover lines
Puff
Anchor text/main
cover line

2. Buzzword
• Exciting word to attract reader attention, colour contrasts with
surrounding text to draw attention
• Examples
• Q Magazine

3. Masthead
• Bold, large, full capital letters, behind model image, colour contrast,
visible, provides brand recognition
• Examples:
• NME Magazine

4. Anchor text/main cover line
• Main article, attracts attention of any fans, large font
• Cover line attracts reader attention using hermeneutic code
• Examples
• Q Magazine

5. House colours
• Maintains similar, recognisable branding throughout
• Examples:
• Q Magazine

6. Reader information
• Provides critical information to reader, smaller font, does not attract
reader attention
• Examples:
• NME Magazine

7. Model image
• Medium close up, single person shot, eye contact(direct mode of
address), lighting makes image contrast with dark background,
making the model image more prominent
• Examples
• NME magazine

8. Puff
• White outline contrasts with black background, large text draws
reader attention
• Examples
• Q Magazine

9. Features
• Article insight, colours contrast with background
• Examples
• NME Magazine

10. Magazine contents page
Page title
Listing
category
Page numbers
Model
image
Magazine
logo
Listing
title/description/
page numbers

11. Page title
• Large, apparent font indicates purpose of page clearly
• Examples:
• Q Magazine

12. Magazine logo
• Clear, serif font, maintains branding throughout paper
• Examples
• NME Magazine

13. Listing category
• Divides listings by reader interest, draws attention to headline articles
• Examples:
• Q Magazine

14. Page number
• Separate from listing page numbers, blends in with background not to
draw reader attention
• Examples
• Q Magazine

15. Model image
• As with cover, maintains direct mode of address, covers page title like
with masthead
• Examples
• NME Magazine

16. Listing title/description/page numbers
• Bold, uses house style, little text, used to draw reader attention
• Description is smaller font, draws less attention
• Page numbers in large font, follows house colour
• Examples
• Q Magazine

17. Magazine double page spread
Central image
Quote
Drop capital
Page number
Stand first
Article title

18. Central image
• As with the other model images, a mid shot is used with model eye
contact reinforcing direct method of address with the reader.
• Examples
• NME Magazine

19. Page number
• Page numbers keep formatting with other pages in the production
and don’t draw attention away from the article with bold fonts or
colours
• Examples
• Vibe Magazine

20. Quote
• A quote is pulled from later in the article, justified right to draw
reader attention to article
• Examples
• Q Magazine

21. Article title
• Largest text on page, contains artist name (draws attention of fans)
• Examples
• Vibe Magazine

22. Stand first
• Allows any non-fans to understand the article, increases readership of
that article
• Examples
• Vibe Magazine

23. Drop capital
• Indicates beginning of the article, follows house colours
• Examples
• Q Magazine