How to Get Started in Social Media for Art League City
Ari
1. Branding on the social web made simple . Case Study: T. Rowe Price on LinkedIn
2. At the intersection of three fundamental shifts in media consumption… Social Games Social Networks Online Video
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4. 46% of B2B marketers said social media was perceived as irrelevant to their company, compared with 12% of B2C marketers Source: White Horse Marketing Survey, March 2010
5. B2B brands are lagging in social Source: The SociaGility Top 50 report and PRINT Index, December 2011 Top 10 brand leaders … and the 10 brand laggards
6. B2B brands are lagging in social Source: The SociaGility Top 50 report and PRINT Index, December 2011 Top 10 brand leaders … and the 10 brand laggards B2C B2B
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9. 50% of LinkedIn users have influence over vendor and product decisions Source: Audience 360, 2010, US Focused Study
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12. How T Rowe Price used the MediaBrix Platform :
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Editor's Notes
First, my name is Ari Brandt, I’m the CEO of MediaBrix. We are the leading social media advertising platform offering the most powerful way to simplify and optimize brand advertising across the social web.
Our company created a solution that’s at the intersection of the largest shifts in media consumption.
A suite of proprietary products all plugged into our platform. While we have a holistic offering with social video solutions primarily focused on BtoC advertisers, today I’m going to focus on one of the APIs that we have access to via our Social Pulse product that addresses primarliy a BtoB solution.
Do BtoB marketers embrace social media?
Based on that prior stat, it’s no surprise, that BtoB brands are lagging in social. The PRINT methodology measures five key attributes of social media performance: popularity, receptiveness, interaction, network reach and trust. Each is measured across multiple social platforms and channels, including Twitter and Facebook, using relevant metrics for each. The result provides direct competitor analysis and delivers specific, actionable insights into areas for improvement.
The PRINT methodology measures five key attributes of social media performance: popularity, receptiveness, interaction, network reach and trust. Each is measured across multiple social platforms and channels, including Twitter and Facebook, using relevant metrics for each. The result provides direct competitor analysis and delivers specific, actionable insights into areas for improvement.
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