1. Building b2b Social Media Strategy: Vision, Tactics, Power of Results

3. Social Media is a Medium

4. Conversation within Communities

7. Save Your Johnson: buysafemedia.com site

9. Save Your Johnson: Social Media Scoring Matrix OE – Openness and Ease of Engagement SE – Sustained Engagement OT – On Topic PR – Popularity and Reach AR – Audience and Relevance Rankings Description 18 4 3 4 3 4 Media Job Search Canada 18 4 3 4 3 4 Spin Influencer 18 4 3 3 4 4 iMedia Connection 19 3 5 3 4 4 Brand Republic 20 3 5 3 5 4 Marketing Power 20 3 5 3 5 4 Marketing Over Coffee 20 3 5 3 5 5 Advertising Research Foundation 21 4 5 4 4 4 Media Post 22 4 4 5 5 4 I have an idea Total OE OT SE AR PR Name

10. Save Your Johnson: Message Molecule

11. Safe Media Blog

12. Save Your Johnson: Facebook profile

13. Save Your Johnson: Twitter profile