Mobile in the B2B SpaceDon't get left behind...<br />Date: July 14th 2011<br />Presenters:  <br />Hanne Tuomisto-Inch, Ban...
Agenda<br />Introduction<br />2. Mobile insights<br />3. Why it’s important for B2B<br />4. So now what?<br />5. Q & A<br />
Introduction<br />
Mobile Insights<br />
Mobile is growing<br />1 in 3 UK adults now use a smartphone<br />Mobile will overtake PCs as most common web access devic...
3xmore smartphones are being activated every minute around the world than there are babies being born<br />Source: ReadWri...
The acceleration of Mobile<br />Source: Google <br />
 Mobile is getting even bigger<br />Number of EU-5 mobile users accessing the web from their phones is expected to double ...
It will continue to be engrained in our lives<br />“It’s like a modern day Swiss army knife”<br />Ian Carrington, Mobile A...
Mobile allows for constant connectivity<br />11pm<br />PC<br />Mobile<br />1pm<br />Traffic <br />8pm<br />7am<br />Time <...
70% of those familiar with tablets are considering a purchase in the next 3 years <br />Source: eMarketer, March 2011<br />
But...why is it important for B2B <br />
The B2B audience is on the move<br />...And can work from anywhere<br />... at any time<br />
Mobile drives business communicationThe primary communications tool for 56% of executives <br />My mobile device is my pri...
Executives will adopt highly evolved devices<br />80%of execs under 40 prefer accessing work-related emails from their mob...
Execs perform more mobile searches todaythan PC searches a year ago <br />2009<br />2010<br />Average number of searches p...
Search trends for B2B keywords<br />Source: Google Internal Data<br />
Mobile also drives business transactions<br />59%<br />would rather make a business-related purchase over the mobile web t...
Mobile will grow; at the expense of computersWith smartphones & tablets taking the lead<br />Within 3 years, 44% expect a ...
So now what…?<br />
Develop & implement your mobile strategy<br />1<br />Understand the role of mobile & create a strategy<br />2<br />Impleme...
Understanding mobile good practice<br />Develop a mobile friendly site & make sure your audience can find you <br />
Understanding good mobile practice<br />2. Make sure the content is “snackable” <br />3. Think small, show more, tell less...
Understanding good mobile practice<br />7. Make sure your social strategy includes mobile<br />1/2 prefer using their <br ...
Q & A<br />
Website: www.iabuk.net<br />Twitter: @iabuk<br />Contact: chris@iabuk.netand hanne.tuomisto-inch@b1.com<br />for more info...
Thanks!<br />
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IAB B2B Council Mobile Whitepaper Webcast

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Slides presented by Eric Shimoda, Google and Hanne Tumoisto-Inch, Banner on Thursday 14th July 2011.

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IAB B2B Council Mobile Whitepaper Webcast

  1. 1. Mobile in the B2B SpaceDon't get left behind...<br />Date: July 14th 2011<br />Presenters: <br />Hanne Tuomisto-Inch, BannerEric Shimoda, Google<br />In collaboration with<br />
  2. 2. Agenda<br />Introduction<br />2. Mobile insights<br />3. Why it’s important for B2B<br />4. So now what?<br />5. Q & A<br />
  3. 3. Introduction<br />
  4. 4. Mobile Insights<br />
  5. 5. Mobile is growing<br />1 in 3 UK adults now use a smartphone<br />Mobile will overtake PCs as most common web access device by 2013<br />23% of all time spent on the web is via a mobile device<br />Source: Moneyhighstreet.comSource http://www.clickz.com<br />
  6. 6. 3xmore smartphones are being activated every minute around the world than there are babies being born<br />Source: ReadWriteWeb, CTIA, March 2011 <br />
  7. 7. The acceleration of Mobile<br />Source: Google <br />
  8. 8. Mobile is getting even bigger<br />Number of EU-5 mobile users accessing the web from their phones is expected to double from 2010 to 2015<br />…to reach<br />94 million<br />8<br />Source: eMarketer, ‘Western Europe Mobile: Trend, Case Studies and Best Practices’, April 2011<br />
  9. 9. It will continue to be engrained in our lives<br />“It’s like a modern day Swiss army knife”<br />Ian Carrington, Mobile Advertising Sales Director, EMEA<br />9<br />
  10. 10. Mobile allows for constant connectivity<br />11pm<br />PC<br />Mobile<br />1pm<br />Traffic <br />8pm<br />7am<br />Time <br />10<br />Source: Internal Google Data 2010, typical across different markets<br />
  11. 11. 70% of those familiar with tablets are considering a purchase in the next 3 years <br />Source: eMarketer, March 2011<br />
  12. 12. But...why is it important for B2B <br />
  13. 13. The B2B audience is on the move<br />...And can work from anywhere<br />... at any time<br />
  14. 14. Mobile drives business communicationThe primary communications tool for 56% of executives <br />My mobile device is my primary business communications tool<br />Source: Google and Forbes Insights “B2B Trends in Mobile & Online Video Study” December 2010<br />Q: My mobile device is my primary business communications tool; strongly agree, agree, don’t know, disagree, strongly disagree<br />
  15. 15. Executives will adopt highly evolved devices<br />80%of execs under 40 prefer accessing work-related emails from their mobile devices as opposed to a computer, when they are home<br />44% of executives under 40 agree that because of their smartphones, they no longer carry a laptop when they are out of the office<br />Source: Google and Forbes Insights “B2B Trends in Mobile & Online Video Study” December 2010<br />Q: When I am at home, I prefer to access work-related email and information from my mobile device than from my home computer. (strongly agree, agree, disagree, strongly disagree, don’t know)<br />Q: Because I have a smartphone, I no longer carry a laptop computer when I am not in the office. (strongly agree, agree, disagree, strongly disagree, don’t know)<br />
  16. 16. Execs perform more mobile searches todaythan PC searches a year ago <br />2009<br />2010<br />Average number of searches per day on a PC<br />Average number of searches per day on a mobile device<br />6<br />7<br />Source: Google and Forbes Insights “B2B Trends in Mobile & Online Video Study” December 2010<br />Q: On average, how many work-related searches do you conduct with a search engine each workday using a desktop, laptop or netbook computer? A mobile phone, smartphone, tablet, other mobile device?<br />
  17. 17. Search trends for B2B keywords<br />Source: Google Internal Data<br />
  18. 18. Mobile also drives business transactions<br />59%<br />would rather make a business-related purchase over the mobile web than over the phone<br />65%<br />are comfortable making a business-related purchase on a mobile device<br />79%<br />of execs are comfortable providing business contact information to a mobile website<br />Source: Google and Forbes Insights “B2B Trends in Mobile & Online Video Study” December 2010<br />Q: I am comfortable providing business contact information to a mobile website; I am comfortable making a business-related purchase on a mobile device; I would rather make a business-related purchase over the mobile web than over the phone. <br />(strongly agree, agree, don’t know, disagree, strongly disagree)<br />18<br />
  19. 19. Mobile will grow; at the expense of computersWith smartphones & tablets taking the lead<br />Within 3 years, 44% expect a smartphone or tablet to be their primary device for business-related use<br />Source: Google and Forbes Insights “B2B Trends in Mobile & Online Video Study” December 2010<br />Q. Which device do you use most frequently for business purposes today? Which device do you believe you will use most frequently for business purposes three years from now?<br />
  20. 20. So now what…?<br />
  21. 21. Develop & implement your mobile strategy<br />1<br />Understand the role of mobile & create a strategy<br />2<br />Implement basic best practices<br />3<br />Integrate mobile into wider mix<br />4<br />Track & test<br />5<br />Adapt<br />
  22. 22. Understanding mobile good practice<br />Develop a mobile friendly site & make sure your audience can find you <br />
  23. 23. Understanding good mobile practice<br />2. Make sure the content is “snackable” <br />3. Think small, show more, tell less<br />4. Utilise video<br />5. Utilise audio podcasts<br />6. SMS alerts<br />
  24. 24. Understanding good mobile practice<br />7. Make sure your social strategy includes mobile<br />1/2 prefer using their <br />mobile device to post on twitter<br />8. Think about how mobile interacts with offline media<br />
  25. 25. Q & A<br />
  26. 26. Website: www.iabuk.net<br />Twitter: @iabuk<br />Contact: chris@iabuk.netand hanne.tuomisto-inch@b1.com<br />for more information on the IAB’s B2B Council.<br />Get in touch!<br />
  27. 27. Thanks!<br />

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