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Evaluation media 2
1.
2. ARTIST PRESENTATION
Jake Black is incorporates many of
James Blunts branding a
James Blunt representation techniques in terms
album - of having the artist as the centre of
influence attention throughout all products.
In relation to the Album cover he is
featured on the front cover to
reflect his personality and unique
style that is illustrated through his
music. The colours used throughout
our digi-pack is consistent with dull
colours of Black and White which is
significant as it reinforces the genre
Our of our video and the on-going
product melancholic theme.
3. COSTUMES AND PROPS
When choosing costumes we
wanted to appeal to our target
audience so we decided to have
Jake Black dressed casual in Jeans
, jumpers, t-shirts and a jacket
throughout with his own unique
smooth style intertwined. From
feedback we gained from our
media studies classmates we
gathered that this image was
preferred as they claimed Jake
Blacks image reminded them of
James Blunt. We used a guitar
throughout our music video to
represent the musical element of
our video and also to show music
as a source of escapism for our
artist. We didn’t use many props in
order to keep our artist as the main
focus and our genre consistent.
4. COLOURS AND EFFECTS
The low key distorted lighting played
a huge role in our production as it
gave our overall product a significant
dull and emotional look. We had a
common theme with the digi-pack,
website and our music video which
were consistent to make our product
viable and appealing to the target
audience
5. IMAGES USED
We have used a variety of
close up shots of our artist
and also enigmatic images
that represent our artist as
an emotional masculine
figure. We made this
distinctive presentation of
our to make our artist
recognisable by
audiences.
6. FONTS AND TEXTS
• We made sure that our fonts
used were consistent throughout
the digi-pack and our official
product in order to give Jake
Black his own unique label that
can be recognised by audiences.
We kept the colours as black and
white which corresponds with
the low key lighting in our music
video.
