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Poster design
1.
2. Before creating
the poster I
took individual
shots of the
characters, in
the photos I
wanted the
characters to
look mean and
intimidating as
that is what
they’re
perceived as in
the trailer
Once I took the
photos I went on to
photo-shop and
edited each photo
removing the
background and
playing around with
the brightness and
contrast.
Unedited Zac
Edited Zac
3. Poster layout
I created a poster layout and chose the colours red and
black as they connote danger, darkness, anger which
are the main emotions that run within our trailer I
once I finished the layout I went onto assembling the
characters on the poster.
Poster Final
This I the final edit of the poster with all the characters put up I also decided
to have the killer in the background as it would reinforce the connotations of
murder as he is holding a weapon behind them the only problem was that
the font for the title wasn't readable and I felt that even though I used the
burn tool and played around with the brightness and contrast to blend the
characters in I still felt the characters looked very flat with was also due to
the fact that when taking the photos of the characters I didn’t use proper
lighting and I still felt that the over all finished product still looked
unprofessional so I went on to creating a new poster
4. New poster layout New poster
this is the first layout I experimented with for the
new poster I stuck with using the colours red and
black and as the audience preferred the new title I
created I put it in as well. I also put a rip in the
corner paying homage to I know what you did last
summer.
I then went on to assembling the characters onto the poster I chose to
make the characters red as It went with the colours of the poster but
also connotes that there mean and in danger I also changed the font
of the tag line to match with the title and added blood splats onto it
to connate murder. I also found that the characters looked more sleek
and professional compared to the other poster as this time I used the
right lighting and set up photo-shoot. Lastly I added the hand of the
killer coming out of the rip to connote that a killer Is after them and
decided to only show his hand and weapon as the weapon Is an iconic
part of the killer
5. This is an example of
how I edited the
characters for the
poster this same
process went for all
the characters.
I first used the
brightness and
contrast tool, once I
was done with that I
went on to using the
colour balance and
put it on full red to
turn the character
red after that I
wanted to give the
finishing touch a
graphic effect so I
went on to exposure
and then my
characters were
ready to put on the
poster
6. Poster edit 1 Poster edit 2
This is another layout I used for or poster but this
time I decided to put the rip on the bottom and
have the killer behind them the only problem with
this was that the killer head was cut of and I felt
the tag line didn’t look good over killer so I went on
to try another layout
With this poster I kept the idea of having the killer
in the back but I decided to not have the tagline on
the poster and I got rid of the rip effect I was
pleased with this poster but that fact that there
wasn’t the tagline goes against the codes and
conventions as most of the posters have there
tagline on it.
7. This is another photo I took of gabby but I felt the
mask wasn't effective at all so I went on Photoshop to
edit the photo
This I the edited photo of gabby I blacked out his face
as the killer is supposed to be ambiguous and also
played around with brightness and contrast and levels
to make him almost blacked out and went on to test
out how the photo would look on a new poster layout
8. Final edit and layouts
These two posters have similar layout but on one of them I decided to use the rip effect I also
put the tagline on the killers face to connote that he is going to cause danger. I found the this
photo of the killer looks very effective compared to the other photo of the killer as this one
looks more like he's going to attack the victim and this is the impression I want to give of in
the poster my only faults was that I found that the tagline looked rather silly on the killers face
so I went on to create another layout
This is the final layout I created but this
time I decided to put the tagline above the
killer and added blood splats to connote
danger and murder I found that this final
edit I much more effective and looks sleek
and professional compared to the first
poste r i created i also decided not to use
the rip affect as I feel the fade in black to
red looks more effective