Combination of my main product and ancillary texts.

1. The combination of my main
product and ancillary texts
Dan Brown

2. Research
When I started researching into different films and their ways of advertising, I found that most of the products are
linked in some way.
The most common way I saw was the main character(s) in the film were the main image on the posters. This can
be seen by the pictures underneath which are of the Friday the 13th film poster and a scene from the films itself.
As can be seen the main antagonist ‘Jason’ is in the film and the main image on the poster.

3. In order to be successful like the other real media pieces, I knew I would have to
follow the same pattern and use similar images through my different pieces of
work. This can be seen when looking at my production and my film poster. I did
not use the exact same image for the poster and the production but when taking
the picture for the poster, I made sure that the antagonist was wearing the same
clothes and doing the same stance as he was in the filming for the production as I
thought that the shrugged shoulders gives the antagonist some character.
At first I had chosen to use almost
the same picture for the magazine
front cover however I thought that it
would be too repetitive and decided
to use a different shot.

4. I used the antagonist across all platform to create a strong brand identity, so that when
the audience would see the antagonist, they would automatically associate it with The
outsider film. As pointed out on the slide before, the picture on the poster is not
actually from the film trailer, but the antagonist is doing the same stance and wearing
the same clothes, however the picture on the magazine front cover is a shot straight
from the film trailer.

5. Themes and colours
Now, for my production, I tried to challenge the
convention of making a horror film be filmed at
night and in the dark, so the colouring does
actually differ. The colours from the actual
production and the magazine front cover are the
same as the picture on the front cover is straight
from the film trailer itself, however the colours
that I used on the poster are completely
different. I decided to use dark colours on my
poster, not to link with the film but to blend the
antagonist in with the background as much as
possible. I did this because the whole point of
the home invasion is not being spotted into the
moment you introduce yourself to the home
owners. So the dark is more for how the
protagonist in the film see him (not until he has
broken in) because he can stay hidden

6. Text and Titles
Within all of the platforms, the name of the production is always in the same font and the
same colour. This font was not a default font so I feel that when the audience see this type of
font they will immediately relate it to my production.