The document discusses research on a new technology that uses fMRI and computational models to reproduce movies of what the brain sees, such as dreams and memories. An fMRI measures brain activity through detecting blood flow changes. The technology "paves the way for reproducing the movies inside your heads that no one else sees." The document then presents assignments on naming a product for this technology, creating a brand character, designing a logotype, setting up social media pages, and wireframing a website.

1. Movie Reproduction of the Mind Mernielyn Deeds
FA102a, Research and Brand Development

2. Assignment One, Research
“How To Make Movies Of What The Brain
Sees”
http://www.kurzweilai.net/how-to-make-movies-of-the-brains-thoughts

3. Assignment One, Research
-Reproduction made using functional
Magnetic Resonance Imaging (fMRI) and
computational models
http://www.kurzweilai.net/how-to-make-movies-of-the-brains-thoughts

4. Assignment One, Research
-An fMRI is a technique that measures
brain activity by detecting changes in
blood flow
http://psychcentral.com/lib/2007/what-is-functional-magnetic-
resonance-imaging-fmri/

5. Assignment One, Research
-”It paves the way for reproducing the
movies inside your heads that no one
else sees, like dreams and memories.”
http://www.dailymail.co.uk/sciencetech/article-2040599/Minds-eye-Experts-use-magnetic-scanner-
videos-playing-inside-peoples-brains.html

6. Assignment One, Description of Future
Product or Service
Movie Reproduction of the Mind

7. Assignment Two, Naming Process
1. Selected Words: mind, read, brain, movie, reproduce, dreams, memories, window
2.Generated Names:
DreamMindr (created by combining dream and mind; sounds like reminder)
iDRM (created by using acronym for Dream Recorded Movie)
Dream Player (created combining dream and play)
“Dream Player”
3. Justification:
Literally suggests what the product does ("it replays dreams"), and the words are both visually
appealing and easy to play around with (good for puns). Easy to say and remember. Would
encourage interest, purchase, and usage.

8. Assignment Two, Brand Character Diagram
Character/Persona Tone
Playful Insightful Honest Easy
Inspiring Friendly Virtual Direct
Dream Player
Language Purpose
Fun Insider Entertain Remind
Visual Whimsical Inform Read

9. Assignment Three, Logotype Research, Playful
Playful

10. Assignment Three, Logotype Research
www.skype.com
www.youtube.com
www.nick.com

11. Assignment Three, Finished Logotype

12. Assignment Four, Social Media Branding,
Research
Spotify:
http://www.facebook.com/spotifyusa
Herbalife:
http://www.facebook.com/Herbalife
Kindle Fire:
http://www.facebook.com/KindleFire

13. Assignment Four, Social Media
Branding, Creating Community
Method: Shared the page to a selected few of my facebook
friends by sending them the link and a message asking them to
”like” and comment on it.

14. Assignment Four, Social Media Branding,
Facebook Pages

15. Assignment Four, Social Media
Branding, Facebook Pages

16. Assignment Four, Social Media
Branding, Facebook Pages

17. Assignment Five, Website Layout Research
for Wireframes
www.cosmopolitan.co
m

18. Assignment Five, Website Layout Research
for Wireframes
www.bleacherreport.com

19. Assignment Five, Wireframe
Sign in/join
Short description
Logotype
Tech Social media
Buy Now About News Support
Specs links
Photo with tagline text

20. Assignment Five, Tagline Research
“i’m lovin it.” “Don’t get mad. Get GLAD.”
(www.mcdonalds.com) (www.glad.com)
“What happens in Vegas, stays in Vegas.”
(www.lasvegas.com)
“You’re in good hands.”
“The fabric of our lives”
(www.allstate.com)
(www.thefabricofourlives.com)

21. Assignment Five, Homepage Visual Design
in a Browser
https://projects.invisionapp.com/console/4615273