Final Arse Talk


Published on

great talk on social media, privacy, oversharing

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Final Arse Talk

  1. 1. Avoiding the Emily Gould  Effect: Blogging, Narrative &  Transparency  Susan Mernit & Viviane  September 26, 2008  
  2. 2. “Of course, some people have always been more naturally inclined toward oversharing than others. Technology just enables us to overshare on a different scale.” .—Emily Gould, Exposed, NYTimes magazine, August 2008
  3. 3. What is this talk about? • Putting your sex & relationships stuff out on the web • Oversharing vs. Transparency • How the real time web changes things
  4. 4. The internet is forever   •  If you’re thinned skinned or sensi?ve, don’t  do it.  •  What if a date or prospec?ve employer  Googles you and finds your wri?ng?  •  What is the agreement with your partner  or the person you’re da?ng?  •  How will you feel when you read your  narra?ve years from now? 
  5. 5. Case Studies in Notoriety: Julia  Allison, Emily Gould, Xeni Jardin,  Zoe Margolis 
  6. 6. Julia Allison, 2007: Girl about town heads to Silicon Valley….
  7. 7. Julia vblogs with the start up boyfriend, hits high tech parties, twitters about clothes…they break up…in public. Reblogging Julia happens.
  8. 8. What do you get when people laugh at you? Attention. • 146,000 Google links • 500,000 + views on YouTube
  9. 9. Julia Allison, August 2008: The Paris Hilton of the Net gets the cover of Wired, sets records for newsstand copies sold.
  10. 10. 2006: Emily Gould starts blogging about her dating life in gossip rag Gawker—and tells everyone in the office about dating a co- worker.
  11. 11. “I’m going to try to never write about you,” I whispered to the boy whose shoulder my head was on two nights ago. …Oops.”
  12. 12. “I had made my existence so public in such a strange way, and I wanted to take it all back, but in order to do that I’d have to destroy the entire Internet.” --Emily Gould, Exposed, NYTimes
  13. 13. 2008: Emily Gould sells a cover story to the New York Times on her blogging regrets, gets 1, 216 comments and a reported $1MM book deal
  14. 14. 2008: BoingBoing editor Xeni Jardin removes blogger Violet Blue’s posts from BoingBoing—1,500 people comment. .
  15. 15. Xeni tells the LA Times: “I just wanted to take this material down for a host of reasons that I don’t want to talk about in public…” Violet Blue responds on YouTube—quoting Metafilter commenters.
  16. 16. Show first part of Violet Blue video on YouTube: v=gJLjfJgrqIU
  17. 17. Girl with a One Track Mind Zoe Margolis first blogged about sex in 2003. In 2006, she published a book and got outed in a UK paper . Life as she knew it crumpled.
  18. 18. “…I lost all trust in dating, and men in general, removing myself from the dating arena entirely. The months after my 'outing' in the press were spent mostly on my own - ironic for such a previously 'active' sex diarist.” Zoe changed her job, moved to the States, and continues to blog, but her dating life is forever colored—badly-- by her fame.
  19. 19. Provoking questions: Are women who blog about their sex lives punished for being’ sluts’ ? Is a guy writing about his coke habit okay, but a woman writing about sexuality isn’t? Are we all sex-phobic? How could this story be different?
  20. 20. Making your narra,ve work: Melissa  Gira Grant, Rachael Kramer Bussel, Rex  Sorgatz, Nick Douglas 
  21. 21. Melissa Gira Grant Blogger, feminist, sex worker advocate, former sex worker. “No one can blackmail you with the truth.”
  22. 22. Rachel Kramer Bussel : Writer, editor, cupcake maven, event impresario, performer “Once you get used to sharing in a certain way, whether it's via blog or Twitter, and you do add a level of openness, it's hard to back down from that without people thinking something is wrong.”
  23. 23. Rex Sorgatz, Blogger, author of NY Magazine’s The Microfame Game “Countless other people are trying to manufacture microfame, over and over again.”
  24. 24. Nick Douglas Writer, comic, performer, twitterer “…A professional writer can't overshare, they can only waste good material or put something out there before it's polished enough”
  25. 25. So how do you strike a balance between oversharing and transparency? Observations….
  26. 26. It helps to have a process What is the agreement you make with yourself about your narrative? • Don’t post in anger • Don’t blog drunk • Is fisking your art form? • Do you snark, bigtime? • How much do you share?
  27. 27. Create Your Narrative    •  Build strong public persona/image on the  web  •  You are what you write or link to  •  Comment and reblog  •  Build rela?onships online and IRL  •  Be consistent in your presenta?on 
  28. 28. Monitor chatter    •  Egosurf: What are they saying about you?  •  Google News alerts – comprehensive (web,  groups, news)  •  Search your name, domain and email  address  •  Technora? linking 
  29. 29. Audience feeds on you  •  Communi?es want to help or may tear you  down  •  Mob mentality/piling on  •  If you get into conflict, don’t keep replying –  you’re building content for the search  engines  •  Raise your hands and step away from the  computer 
  30. 30. Pick your Platforms   •  Func?on follows form  –  Some pla`orms are more conducive to  discussion, finding shared interests than others  (Livejournal, Tumblr)  –  Some are beber at protec?ng privacy and  limi?ng discussion to friends (i.e locking posts  on WordPress, en?re blogs on Blogger),  –  Real ?me: Twiber, FriendFeed 
  31. 31. Privacy  •  NEVER give out personal iden,fiable  informa,on  •  Use a proxy server so site owner can’t  analyze where you’re coming from  •  Moderate comments  •  Block users and IPs?  •  Don’t let Google index you  •  Get out of the cache 
  32. 32. Turning it back to you  •  How do you manage transparency ?  •  Do you WANT to be transparent?  •  Is this genera?onal? 
  33. 33. References    quot;Exposedquot; by Emily Gould   Xeni Jardin  hbp://?`uxs  Personal site: hbp://  Emily Gould  quot;That Violet Blue thingquot;  hbp://  hbp:// ‐violet‐blue‐thi.html  Julia Allison  hbp://  quot;Lessons Learnedquot;  hbp:// /lessons‐learned.html  Jakob Lodwick  hbp://  Violet Blue  Personal site: hbp://www.?  Reblogging Julia  hbp://   Zoe Margolis  Girl with a One Track Mind  quot;The Dangers of Blogger Love  hbp://  by Joshua David Stein  hbp://? 
  34. 34. References    Melissa Gira   Livejournal  hbp://  hbp://  Rachel Kramer Bussel  Tumblr  hbp://  hbp://  Rex Sorgatz  Wordpress  hbp://  hbp://  quot;The Microfame Game and the New Rules  Proxify   of Internet Celebrityquot; by Rex Sorgatz  hbp://  hbp://  Tor Project   Friendfeed   hbp://  hbp:// 
  35. 35. Contact Us   Susan Mernit  Viviane   Note: This talk will be posted on SlideShare