1. Movie Reproduction of the Mind Mernielyn Deeds
FA102a, Research and Brand Development
2. Assignment One, Research
“How To Make Movies Of What The Brain
Sees”
http://www.kurzweilai.net/how-to-make-movies-of-the-brains-thoughts
3. Assignment One, Research
-Reproduction made using functional
Magnetic Resonance Imaging (fMRI) and
computational models
http://www.kurzweilai.net/how-to-make-movies-of-the-brains-thoughts
4. Assignment One, Research
-An fMRI is a technique that measures
brain activity by detecting changes in
blood flow
http://psychcentral.com/lib/2007/what-is-functional-magnetic-
resonance-imaging-fmri/
5. Assignment One, Research
-”It paves the way for reproducing the
movies inside your heads that no one
else sees, like dreams and memories.”
http://www.dailymail.co.uk/sciencetech/article-2040599/Minds-eye-Experts-use-magnetic-scanner-
videos-playing-inside-peoples-brains.html
8. Assignment Two, Naming Process
Selected Words from the original post:
mind, read, brain, movie, reproduce, dreams, memories, window, visual
Generated Names:
DreamMindr (created by combining dream and mind; sounds like reminder)
iDRM (created by using acronym for Dream Recorded Movie; plays off of apple product names
like iPhone, iPad, etc; sounds like "I dream")
Mind Moviemaker (created by combining mind and movie; alliteration)
ReaMindr (created by combining read and mind; sounds like "reminder")
Moviemind (created by combining movie and mind)
Redreamer (created by combining read and dream)
DreamPlay (created combining dream and play, as in "playing a movie"; includes word
"replay": dREamPLAY)
Selected Name: DreamPlay
Justification:
Literally suggests what the product does ("it replays dreams"), and the words are both visually
appealing and easy to play around with (good for puns). Easy to say and remember. Would
encourage interest, purchase, and usage.
9. Assignment Two, Brand Character Diagram
Character/Persona Tone
Playful Insightful Honest Easy
Inspiring Friendly Virtual Direct
DreamPlay
Language Purpose
Fun Insider Entertain Remind
Visual Whimsical Inform Read
