Mark Cuban Chairman/President broadcast.com
broadcast.com The Leading Internet  Portal and Destination for Video and Audio Broadcasts for Consumers and Businesses
Changing the Rules
Investment Highlights <ul><li>Huge Opportunity in Multiple Large Markets </li></ul><ul><li>First Mover Advantage </li></ul...
Two Large Markets $105 Billion Home Video $16 Network Television $37 Radio $13 DBS $4 Cable Television $35 Consumer Media ...
The Next Mass Medium Source: IDC WWW Users (Millions) 36% CAGR
Yesterday’s  Text-Based Solution Internet-Attached Device Millions of  Text-Based Web Sites
Yesterday’s  Text-Based Solution Portals Yahoo! AOL Internet-Attached Device Millions of  Text-Based Web Sites
Today’s  Multimedia Solution Internet-Attached Device Live Broadcasts and Archived Video / Audio Programming
Today’s  Multimedia Solution Internet-Attached Device Live Broadcasts and Archived Video / Audio Programming Portal/Destin...
The broadcast.com Advantage First Mover Content Aggregation Network Infrastructure Distribution Partnerships
Leading Content  Aggregator <ul><li>Strategy </li></ul><ul><li>Existing Content </li></ul><ul><li>Established Demand </li>...
Leading Content  Aggregator <ul><li>385+ Radio  Stations </li></ul><ul><li>40 TV / Cable Networks </li></ul><ul><li>420+ C...
Leading Content  Aggregator <ul><li>385+ Radio  Stations </li></ul><ul><li>40 TV / Cable Networks </li></ul><ul><li>420+ C...
Unparalleled Content Partnerships A.H. Belo Corporation  BBC World Service Capitol Records Capstar / SFX Communications Cl...
Unparalleled Content Partnerships Partner Benefits <ul><li>Access to In-Office Audience </li></ul><ul><li>Interactive Plat...
Leading Network  Infrastructure Private Frame Relay Network Content In broadcast.com Satellite Feed Video Feed Audio Feed ...
Leading Network  Infrastructure Private Frame Relay Network Content In broadcast.com <ul><li>22 Satellite  Receiving Dishe...
Leading Network  Infrastructure Sprint MCI GTE UUNet UNICAST AT&T MULTICAST Content Out Satellite Feed Video Feed Audio Fe...
Leading Distribution Partnerships Exclusive Menu Placement MSN Web Events Content Partner Access to Nasdaq 100 broadcast.c...
The broadcast.com Advantage * Media Metrix, January 1999 <ul><li>800K+ Unique Users / Day </li></ul><ul><li>Ranked #17 of ...
Leverageable Business Model Business Services Advertising
Turnkey Business Services Customized to Specific Needs <ul><li>Public Relations </li></ul><ul><li>Corporate Communications...
broadcast.com Can Reach More In-Office Users than Traditional Media PCs in Offices <ul><li>99%  have PCs on desktops </li>...
High Profile Broadcasts Sports <ul><li>Super Bowl XXX - XXXIII </li></ul><ul><li>World Series ‘96-‘98 </li></ul><ul><li>NC...
600+ Business Services Customers Events Broadcast from 9 Countries broadcast.com
Business Services Leadership More High-Profile Events Than Rest of Internet Combined Experience 2,600+ Business Services L...
Interactive Multimedia Advertising Sponsorships Audio & Video Gateway Ads Guaranteed Click-Thru’s broadcast.com
Interactive Multimedia Advertising - Next Wave <ul><li>Audio & Video </li></ul><ul><li>Billboards </li></ul><ul><li>Scroll...
Traditional Media Advertising <ul><li>On-Air Radio and TV Ad Inventory </li></ul><ul><ul><li>4,800+ spots / week </li></ul...
Revenue Opportunities broadcast.com <ul><li>Commercials within Programming </li></ul><ul><li>Pay-Per-View </li></ul><ul><l...
Jack Riggs CFO broadcast.com
Customer Growth <ul><li>114  new Business Services customers in Q4 ‘98  </li></ul><ul><ul><li>Continued expansion into ver...
114 New Q4 Business  Services Customers <ul><li>Autodesk </li></ul><ul><li>Boston University </li></ul><ul><li>Cyberian Ou...
59 New Q4 Advertising Customers <ul><li>Amazon.com </li></ul><ul><li>American Airlines </li></ul><ul><li>BigStar Entertain...
Recent Developments <ul><li>Softbank </li></ul><ul><ul><li>JV to create broadcast.com japan  </li></ul></ul><ul><li>NetRoa...
Salespeople 1998 1997 Metrics
Business Services Events 1998 1997 Metrics
Traffic Average Daily Unique Users (in Thousands) 1997 1998 2 Million Users - February 3 54% increase Q4/Q3 Metrics
Revenue Mix Business Services 62% Advertising 38% 1998
Quarterly Revenue Growth $ Millions 1997 1998
Operating Model % Revenues   1998 Target Production Costs Operations and Development  Sales and Marketing General and Admi...
Investment Highlights <ul><li>Huge Opportunity in Multiple Large Markets </li></ul><ul><li>First Mover Advantage </li></ul...
 
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Roadshow

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Roadshow

  1.  
  2. Mark Cuban Chairman/President broadcast.com
  3. broadcast.com The Leading Internet Portal and Destination for Video and Audio Broadcasts for Consumers and Businesses
  4. Changing the Rules
  5. Investment Highlights <ul><li>Huge Opportunity in Multiple Large Markets </li></ul><ul><li>First Mover Advantage </li></ul><ul><li>Significant Barriers to Entry </li></ul><ul><li>Leverageable Business Model </li></ul><ul><li>Execution of Business Plan </li></ul>
  6. Two Large Markets $105 Billion Home Video $16 Network Television $37 Radio $13 DBS $4 Cable Television $35 Consumer Media Source: Veronis, Suhler & Associates and ITCA $30 Billion Video / Teleconference $6.4 Training $15.5 Trade Shows $7.7 Business Services
  7. The Next Mass Medium Source: IDC WWW Users (Millions) 36% CAGR
  8. Yesterday’s Text-Based Solution Internet-Attached Device Millions of Text-Based Web Sites
  9. Yesterday’s Text-Based Solution Portals Yahoo! AOL Internet-Attached Device Millions of Text-Based Web Sites
  10. Today’s Multimedia Solution Internet-Attached Device Live Broadcasts and Archived Video / Audio Programming
  11. Today’s Multimedia Solution Internet-Attached Device Live Broadcasts and Archived Video / Audio Programming Portal/Destination
  12. The broadcast.com Advantage First Mover Content Aggregation Network Infrastructure Distribution Partnerships
  13. Leading Content Aggregator <ul><li>Strategy </li></ul><ul><li>Existing Content </li></ul><ul><li>Established Demand </li></ul><ul><li>Focus on Rights </li></ul>AudioBooks Business CD Jukebox Education Entertainment Live Radio Live TV Music News Public Affairs Special Interest Spiritual Sports Technology Shopping Video Auction CHANNELS
  14. Leading Content Aggregator <ul><li>385+ Radio Stations </li></ul><ul><li>40 TV / Cable Networks </li></ul><ul><li>420+ College and Professional Teams </li></ul><ul><li>19,500+ Live Events </li></ul>Daily Live Broadcasts and 65,000 Hours of On-Demand Audio and Video Programming AudioBooks Business CD Jukebox Education Entertainment Live Radio Live TV Music News Public Affairs Special Interest Spiritual Sports Technology Shopping Video Auction CHANNELS
  15. Leading Content Aggregator <ul><li>385+ Radio Stations </li></ul><ul><li>40 TV / Cable Networks </li></ul><ul><li>420+ College and Professional Teams </li></ul><ul><li>19,500+ Live Events </li></ul><ul><li>2,600+ Business Events </li></ul><ul><li>Earnings Calls, Keynotes </li></ul><ul><li>2,400+ Full- Length CDs </li></ul><ul><li>350 Live Concerts </li></ul>Daily Live Broadcasts and 65,000 Hours of On-Demand Audio and Video Programming <ul><li>5,000+ hours on-demand video </li></ul><ul><li>56-300 kbps </li></ul><ul><li>120,000+ registered users </li></ul>AudioBooks Business CD Jukebox Education Entertainment Live Radio Live TV Music News Public Affairs Special Interest Spiritual Sports Technology Shopping Video Auction CHANNELS
  16. Unparalleled Content Partnerships A.H. Belo Corporation BBC World Service Capitol Records Capstar / SFX Communications Clear Channel Communications Granite Broadcasting Host Communications Learfield Communications Major League Baseball National Hockey League Trimark Pictures Turner Broadcasting: CNN/TCM/WCW 150 Division IA Schools Partner Benefits <ul><li>Access to In-Office Audience </li></ul><ul><li>Interactive Platform </li></ul><ul><li>Audience Demographics </li></ul>
  17. Unparalleled Content Partnerships Partner Benefits <ul><li>Access to In-Office Audience </li></ul><ul><li>Interactive Platform </li></ul><ul><li>Audience Demographics </li></ul>A.H. Belo Corporation BBC World Service Capitol Records Capstar / SFX Communications Clear Channel Communications Granite Broadcasting Host Communications Learfield Communications Major League Baseball National Hockey League Trimark Pictures 150 Division IA Schools Turner Broadcasting: CNN/TCM/WCW Exclusive
  18. Leading Network Infrastructure Private Frame Relay Network Content In broadcast.com Satellite Feed Video Feed Audio Feed Analog Digital
  19. Leading Network Infrastructure Private Frame Relay Network Content In broadcast.com <ul><li>22 Satellite Receiving Dishes </li></ul><ul><li>1,000+ Multimedia Streaming Servers </li></ul><ul><li>Support for 650 Simultaneous Live Events </li></ul><ul><li>Real-Time Quality Control / Support </li></ul>Satellite Feed Video Feed Audio Feed Analog Digital
  20. Leading Network Infrastructure Sprint MCI GTE UUNet UNICAST AT&T MULTICAST Content Out Satellite Feed Video Feed Audio Feed Analog Digital Private Frame Relay Network Content In broadcast.com <ul><li>Large-Scale </li></ul><ul><li>Commercial </li></ul><ul><li>Multicast Network </li></ul><ul><li>Access to Over 470,000 Dial-Up Multicast Ports </li></ul>Multiple 45 Mbps and 155 Mbps Connections (Multi-Homed)
  21. Leading Distribution Partnerships Exclusive Menu Placement MSN Web Events Content Partner Access to Nasdaq 100 broadcast.com japan Co-Branded Links
  22. The broadcast.com Advantage * Media Metrix, January 1999 <ul><li>800K+ Unique Users / Day </li></ul><ul><li>Ranked #17 of all sites on the Internet </li></ul><ul><li>Ability to Reach Office Users </li></ul>High Traffic / Large Audience Technology Independence Barrier to Entry Content Aggregation Network Infrastructure Distribution Partnerships
  23. Leverageable Business Model Business Services Advertising
  24. Turnkey Business Services Customized to Specific Needs <ul><li>Public Relations </li></ul><ul><li>Corporate Communications </li></ul><ul><li>Investor Relations </li></ul><ul><li>Stockholders’ Meetings </li></ul><ul><li>Trade Shows / Seminars </li></ul><ul><li>Product Launches </li></ul><ul><li>Sales Presentations </li></ul><ul><li>Training / Distance Learning </li></ul>Cost-Effective Internet / Intranet Broadcasts End-to-End: Capture, Feed, Distribute Restricted or Open Access Interactive Solutions broadcast.com
  25. broadcast.com Can Reach More In-Office Users than Traditional Media PCs in Offices <ul><li>99% have PCs on desktops </li></ul><ul><li>9% have televisions </li></ul><ul><li>32% have radios </li></ul>Audio and Video Usage <ul><li>71% have listened to audio or watched video at work on PC </li></ul><ul><li>54% connected on T1 lines or faster </li></ul>Source: Delahaye Group Workstation Media Usage Survey, Oct. 98
  26. High Profile Broadcasts Sports <ul><li>Super Bowl XXX - XXXIII </li></ul><ul><li>World Series ‘96-‘98 </li></ul><ul><li>NCAA Final Four ‘96-‘98 </li></ul><ul><li>NHL Season & Stanley Cup </li></ul><ul><li>Victoria’s Secret Fashion Show </li></ul><ul><li>Casablanca </li></ul><ul><li>Paul McCartney Internet-only Webcast </li></ul><ul><li>World Championship Wrestling </li></ul>Entertainment / Music News Events <ul><li>Clinton Grand Jury Testimony Video </li></ul><ul><li>John Glenn’s Historic Return into Space </li></ul><ul><li>NY Yankees Ticker Tape Victory Parade </li></ul><ul><li>College Bowl Games ‘95-’99 </li></ul><ul><li>The Masters/U.S. Open Golf </li></ul><ul><li>‘ 98 Winter Olympics </li></ul><ul><li>World Championship Boxing </li></ul>broadcast.com
  27. 600+ Business Services Customers Events Broadcast from 9 Countries broadcast.com
  28. Business Services Leadership More High-Profile Events Than Rest of Internet Combined Experience 2,600+ Business Services Live Events First Mover Dominant Market Share Largest Dedicated Sales Force 85 and growing Execution of Plan Position Growth Engine broadcast.com
  29. Interactive Multimedia Advertising Sponsorships Audio & Video Gateway Ads Guaranteed Click-Thru’s broadcast.com
  30. Interactive Multimedia Advertising - Next Wave <ul><li>Audio & Video </li></ul><ul><li>Billboards </li></ul><ul><li>Scrolling Text </li></ul><ul><li>Banners </li></ul><ul><li>Sponsors </li></ul>Player as Browser broadcast.com
  31. Traditional Media Advertising <ul><li>On-Air Radio and TV Ad Inventory </li></ul><ul><ul><li>4,800+ spots / week </li></ul></ul><ul><li>Resold to Traditional Advertisers </li></ul><ul><ul><li>Stand-alone or bundled with Web ads </li></ul></ul><ul><li>Adding TV stations ahead of plan </li></ul><ul><ul><li>40 stations by end of Q4 1998 </li></ul></ul><ul><li>TV stations paying cash </li></ul>broadcast.com
  32. Revenue Opportunities broadcast.com <ul><li>Commercials within Programming </li></ul><ul><li>Pay-Per-View </li></ul><ul><li>Business Services Consulting </li></ul><ul><li>Commerce - Impulse Buy </li></ul><ul><li>Broadcasting for consumers </li></ul><ul><li>and small businesses </li></ul>
  33. Jack Riggs CFO broadcast.com
  34. Customer Growth <ul><li>114 new Business Services customers in Q4 ‘98 </li></ul><ul><ul><li>Continued expansion into vertical markets: financial services, distance learning, and automotive </li></ul></ul><ul><li>59 new Advertising customers in Q4 ‘98 </li></ul><ul><ul><li>Ad integration, video gateways </li></ul></ul><ul><ul><li>More penetration with traditional media advertisers </li></ul></ul>
  35. 114 New Q4 Business Services Customers <ul><li>Autodesk </li></ul><ul><li>Boston University </li></ul><ul><li>Cyberian Outpost </li></ul><ul><li>Ernst & Young </li></ul><ul><li>IMF/World Bank </li></ul><ul><li>NCR </li></ul><ul><li>Oracle </li></ul><ul><li>Tandem </li></ul><ul><li>Tenet HealthSystems </li></ul><ul><li>Trilogy </li></ul><ul><li>Voice of America </li></ul>
  36. 59 New Q4 Advertising Customers <ul><li>Amazon.com </li></ul><ul><li>American Airlines </li></ul><ul><li>BigStar Entertainment </li></ul><ul><li>eBay </li></ul><ul><li>Kodak </li></ul><ul><li>Netfinity </li></ul><ul><li>Pacific Bell </li></ul><ul><li>Pepsi </li></ul><ul><li>PrimeCo </li></ul><ul><li>Volvo </li></ul>
  37. Recent Developments <ul><li>Softbank </li></ul><ul><ul><li>JV to create broadcast.com japan </li></ul></ul><ul><li>NetRoadshow </li></ul><ul><ul><li>Acquired leading provider of Internet financial roadshows </li></ul></ul><ul><li>Record-setting 2 million unique users with Victoria’s Secret Fashion Show </li></ul>
  38. Salespeople 1998 1997 Metrics
  39. Business Services Events 1998 1997 Metrics
  40. Traffic Average Daily Unique Users (in Thousands) 1997 1998 2 Million Users - February 3 54% increase Q4/Q3 Metrics
  41. Revenue Mix Business Services 62% Advertising 38% 1998
  42. Quarterly Revenue Growth $ Millions 1997 1998
  43. Operating Model % Revenues 1998 Target Production Costs Operations and Development Sales and Marketing General and Administrative Depreciation and Amortization Operating Income (Loss) 20 67 53 20 15 (75 % ) 10-12 22-24 27-29 8-9 9-10 18-22 %
  44. Investment Highlights <ul><li>Huge Opportunity in Multiple Large Markets </li></ul><ul><li>First Mover Advantage </li></ul><ul><li>Significant Barriers to Entry </li></ul><ul><li>Leverageable Business Model </li></ul><ul><li>Execution of Business Plan </li></ul>
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