Broadband Changes Everything
Looking back to look forward
1976 All those things we lived without <ul><li>Fax </li></ul><ul><li>PCs </li></ul><ul><li>PC Software </li></ul><ul><li>W...
Most of the winners didn’t exist or were laggards <ul><li>Compaq </li></ul><ul><li>Dell </li></ul><ul><li>Gateway </li></u...
Broadband takes us into a New Age!
The Age of.... Defragmentation of Media All Media is becoming a stream of digital bits 00100101110110100110011100011100001...
Goodbye Analog <ul><li>VHS Tapes </li></ul><ul><li>Television </li></ul><ul><li>Newsletters </li></ul><ul><li>Cable </li><...
In a Broadband World Bits don’t care if they are  Audio Video Animation or ?
Maybe we need to rethink some things….
What is Media ? <ul><li>It used to be defined by its specturm </li></ul><ul><ul><li>TV by channels </li></ul></ul><ul><ul>...
What about Content ? <ul><li>It used to be defined by its packaging capacity </li></ul><ul><ul><li>CD - 62 Minutes </li></...
What is a Broadcaster ? <ul><li>Every company is a broadcaster </li></ul><ul><ul><li>Dell, GM, Intel, P&G… </li></ul></ul>...
Content Explosion by 2001 <ul><li>Creation tools are dropping leading to user creation of zillions of hours </li></ul><ul>...
The Office is First <ul><li>Most offices already have broadband </li></ul><ul><ul><li>>51% of Y! users  </li></ul></ul><ul...
The Revolution in the Home <ul><li>The Living Room will be a Battleground </li></ul><ul><ul><li>The PC vs TV vs Set Top Bo...
What if you took all of these ? <ul><li>CD Player </li></ul><ul><li>DVD Player </li></ul><ul><li>PVR (Replay..)  </li></ul...
Put them ALL in a box that looked like this That looks like it belongs next to your TV !
Your Digital Entertainment Center <ul><li>DVD/CD Player </li></ul><ul><li>1394 Video Port </li></ul><ul><li>HDTV Decoder <...
Don’t Forget the Software.. <ul><li>Video Encoder </li></ul><ul><li>Personal TV </li></ul><ul><ul><li>Analog </li></ul></u...
What if it came with ADSL ? <ul><li>Internet Radio </li></ul><ul><li>Internet TV </li></ul><ul><li>Video on Demand </li></...
Would you buy one ? What if you could see it first right now ?
What if a small transaction fee per digital use or purchase made the whole thing free ?
Would you pay $ .25 per transaction ?  <ul><li>Commerce </li></ul><ul><ul><li>Music </li></ul></ul><ul><ul><li>Video/Movie...
 
Upcoming SlideShare
Loading in …5
×

Etv

1,012 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,012
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Etv

  1.  
  2. Broadband Changes Everything
  3. Looking back to look forward
  4. 1976 All those things we lived without <ul><li>Fax </li></ul><ul><li>PCs </li></ul><ul><li>PC Software </li></ul><ul><li>Walkman </li></ul><ul><li>Cable TV </li></ul><ul><li>Video Games </li></ul><ul><li>Cell Phones </li></ul><ul><li>Internet </li></ul><ul><li>LAN/Wans </li></ul><ul><li>USA Today </li></ul><ul><li>DVD </li></ul><ul><li>Microsoft </li></ul><ul><li>Direct TV </li></ul><ul><li>CD Players </li></ul><ul><li>VCRs </li></ul>Did you predict you would need any of them? Or that 20 years later you couldn't live without them many of them ?
  5. Most of the winners didn’t exist or were laggards <ul><li>Compaq </li></ul><ul><li>Dell </li></ul><ul><li>Gateway </li></ul><ul><li>Intuit (Quicken) </li></ul><ul><li>TCI, MTV, ESPN </li></ul><ul><li>Video Games </li></ul><ul><li>Novell, Cisco </li></ul><ul><li>Yahoo, Amazon </li></ul><ul><li>Microsoft </li></ul><ul><li>Direct TV </li></ul><ul><li>Asian Manufacturers of CE </li></ul>Do you think the next 20 years are going to be any different ?
  6. Broadband takes us into a New Age!
  7. The Age of.... Defragmentation of Media All Media is becoming a stream of digital bits 00100101110110100110011100011100001111100011011000111000111000101000000110001100101110110
  8. Goodbye Analog <ul><li>VHS Tapes </li></ul><ul><li>Television </li></ul><ul><li>Newsletters </li></ul><ul><li>Cable </li></ul><ul><li>Records </li></ul><ul><li>Cellular Phones </li></ul><ul><li>Newspapers </li></ul><ul><li>DVD </li></ul><ul><li>HDTV </li></ul><ul><li>Email </li></ul><ul><li>Digital Cable </li></ul><ul><li>CDs </li></ul><ul><li>Digital Phones </li></ul><ul><li>WebPages </li></ul>Hello Digital
  9. In a Broadband World Bits don’t care if they are Audio Video Animation or ?
  10. Maybe we need to rethink some things….
  11. What is Media ? <ul><li>It used to be defined by its specturm </li></ul><ul><ul><li>TV by channels </li></ul></ul><ul><ul><li>Radio by stations </li></ul></ul><ul><li>Now its all becoming digital </li></ul><ul><li>And its defined by its transport </li></ul><ul><ul><li>Digital Cable </li></ul></ul><ul><ul><li>DTV </li></ul></ul><ul><ul><li>Internet </li></ul></ul><ul><li>But all digital delivery is just streaming </li></ul>#1
  12. What about Content ? <ul><li>It used to be defined by its packaging capacity </li></ul><ul><ul><li>CD - 62 Minutes </li></ul></ul><ul><ul><li>VHS - 1 Movie </li></ul></ul><ul><ul><li>DVD - 3.7gb </li></ul></ul><ul><li>Broadband allows for consumption on demand </li></ul><ul><ul><li>Pick what you want when you want it </li></ul></ul><ul><ul><li>Buffet or Ala Carte </li></ul></ul><ul><li>The content industries will change ! </li></ul>#2
  13. What is a Broadcaster ? <ul><li>Every company is a broadcaster </li></ul><ul><ul><li>Dell, GM, Intel, P&G… </li></ul></ul><ul><li>Everyone is a broadcaster </li></ul><ul><ul><li>For 5k a month you can reach a niche audience </li></ul></ul><ul><li>There will be 100ks of video channels within 5 years </li></ul><ul><li>People will watch Internet video interchangeably with traditional TV </li></ul>#3
  14. Content Explosion by 2001 <ul><li>Creation tools are dropping leading to user creation of zillions of hours </li></ul><ul><li>Millions of hours of dusty content will find life </li></ul><ul><li>Broadband allows streaming or downloads </li></ul><ul><li>The challenge will be managing the distribution and management </li></ul># 4
  15. The Office is First <ul><li>Most offices already have broadband </li></ul><ul><ul><li>>51% of Y! users </li></ul></ul><ul><li>The PC is the primary media device </li></ul><ul><ul><li>9% TVs </li></ul></ul><ul><ul><li>32% Radios </li></ul></ul><ul><li>Business Applications will drive </li></ul><ul><ul><li>Training </li></ul></ul><ul><ul><li>Live Events </li></ul></ul># 5
  16. The Revolution in the Home <ul><li>The Living Room will be a Battleground </li></ul><ul><ul><li>The PC vs TV vs Set Top Box </li></ul></ul><ul><ul><li>The PC vs Stereo and DVD and CD </li></ul></ul><ul><ul><li>The PC vs HDTV </li></ul></ul><ul><ul><li>ADSL vs Cable Modems vs Dial Up </li></ul></ul><ul><ul><li>TV Networks vs Internet Networks </li></ul></ul><ul><ul><li>Radio vs Internet Radio </li></ul></ul><ul><li>The most compelling offering will win </li></ul><ul><li>The first shots are about to be fired... </li></ul># 6
  17. What if you took all of these ? <ul><li>CD Player </li></ul><ul><li>DVD Player </li></ul><ul><li>PVR (Replay..) </li></ul><ul><li>Stereo Tuner </li></ul><ul><li>19 “ Analog TV </li></ul><ul><li>VCR </li></ul><ul><li>PC </li></ul>Total Value $ 3,384.00 <ul><li>$ 179 Street Price </li></ul><ul><li>$ 299 </li></ul><ul><li>$ 699 </li></ul><ul><li>$ 299 </li></ul><ul><li>$ 199 </li></ul><ul><li>$ 199 </li></ul><ul><li>$ 1,500 </li></ul>
  18. Put them ALL in a box that looked like this That looks like it belongs next to your TV !
  19. Your Digital Entertainment Center <ul><li>DVD/CD Player </li></ul><ul><li>1394 Video Port </li></ul><ul><li>HDTV Decoder </li></ul><ul><li>Stereo Tuner </li></ul><ul><li>Analog TV </li></ul><ul><li>PVR </li></ul><ul><li>Remote Control </li></ul><ul><li>600mhz PC </li></ul><ul><li>Ethernet Port </li></ul>$ 1,899.00 Coming Soon
  20. Don’t Forget the Software.. <ul><li>Video Encoder </li></ul><ul><li>Personal TV </li></ul><ul><ul><li>Analog </li></ul></ul><ul><ul><li>Digital </li></ul></ul><ul><ul><li>Internet </li></ul></ul><ul><li>Content </li></ul><ul><ul><li>10 Movies </li></ul></ul><ul><ul><li>100 hrs Music </li></ul></ul><ul><li>Old Favorites </li></ul>$ 1,899.00
  21. What if it came with ADSL ? <ul><li>Internet Radio </li></ul><ul><li>Internet TV </li></ul><ul><li>Video on Demand </li></ul><ul><li>Downloadable </li></ul><ul><ul><li>Movies </li></ul></ul><ul><ul><li>Music </li></ul></ul><ul><li>Roll Your Own </li></ul><ul><ul><li>Internet Station </li></ul></ul><ul><ul><li>Video on Demand </li></ul></ul><ul><ul><li>Website </li></ul></ul>$ 1,899.00
  22. Would you buy one ? What if you could see it first right now ?
  23. What if a small transaction fee per digital use or purchase made the whole thing free ?
  24. Would you pay $ .25 per transaction ? <ul><li>Commerce </li></ul><ul><ul><li>Music </li></ul></ul><ul><ul><li>Video/Movies </li></ul></ul><ul><ul><li>Travel </li></ul></ul><ul><ul><li>Event Tickets </li></ul></ul><ul><ul><li>Merchandise </li></ul></ul><ul><li>Digital Services </li></ul><ul><ul><li>VOD </li></ul></ul><ul><ul><li>Sports </li></ul></ul><ul><ul><li>IP Telephony </li></ul></ul><ul><ul><li>Long Distance </li></ul></ul><ul><li>Investments </li></ul><ul><ul><li>Data </li></ul></ul><ul><ul><li>Transactions </li></ul></ul><ul><ul><li>Banking/Bill Pay </li></ul></ul><ul><li>Professional </li></ul><ul><ul><li>Work at Home </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><li>Health </li></ul><ul><ul><li>Medical Services </li></ul></ul><ul><ul><li>Insurance </li></ul></ul><ul><ul><li>Prescriptions </li></ul></ul>
  25.  

×