1) The document discusses digitizing all content once according to encoding rules that determine quality, storage location, indexing, and re-encoding capabilities. 2) An intelligent encoding system will drive the encoding process according to business rules like monetization type, geographic restrictions, security, and related content. 3) Once encoded, an intelligent hosting system will store the content on appropriate storage tiers based on expected usage and throughput needs, monitoring systems to optimize resource allocation over time.

1. Digitize, Host, Serve & Exploit

2. Digitize Digitize ALL content 1 time Live content is always encoded for max quality and stored even if live broadcast is low/mid band Including Indexing in ISLIP - Full Text & Meta Log source location in database Integration to Directory Services Re-encodable on demand or live for all-bands or new codecs

3. Digitize - Rules Properties and methods assigned to content must be two - way , able to receive from outside systems how the content will be promoted who has it listed on their site enables the system to estimate what resources need to be assigned

4. Digitize - Business Rules Assign Business Rules to content is it PPV, Downloadable, Sampled Only Minimum/Maximum Bit Rate Geographic Limitations Security Include all Rights Mgmt or Watermarking or Encryption Can this be part of Active Directory Rules ?

5. Digitize - Volume Rules Max usage -bits/users/streams Expected Max Usage Related Content to support presentation

6. Digitize - Promotion Rules How will this be promoted By who Where

7. Digitize Published availability to all systems Internal and External Commerce Systems Web Sites

8. Intelligent Encoding Digitize Once requires Inteligent Encoding Encoders must be driven by distributed front end systems Users can contribute content and define rules Customers can provide source content and we complete database transport/source independent

9. Intelligent Encoding - Bus Svcs Business Svcs must adhere to same rules of encoding Their system will also drive their workflow process Content/Events acquired thru BS must be one touch and drive down stream systems I.E. must be able to chinese wall 3rd party content where requested B.S. Presentation Manager Systems must integrate to encoding features and support business rules

10. Host Once entered into the encoding system - sent to Intelligent Hosting Hosting System assigns disk storage based on rules Higher Expected usage gets higher end storage calculates not only storage, but expected max bit throughput host needs not only enough storage, but when added to all on attached storage must have enough cpu and network throughput on BOTH pc and networ segment System must keep running tabs on box, segment, switch, router, network !

11. Host - Realtime Monitors Must monitor all systems and report exceptions back to encoding sys. Must age all data based on rules and usage so that prime resources are freed up Must be able to introduce new higher end systems in real time Servers/Storage and Network Must be able to allow manually moving of content while maintaining integrity

12. Host - Systems Issues Tiering of storage MPG2 VoD quality MPG1 VOD quality Broadband Streaming Quality Low/Mid Band Quality Each of above has Active Recent Rarely Used

13. Serving Resource allocation defined by encoding rules Each server is object with its own rules content is offered based on ability of each server content is transient in realtime means that links to content must be monitored realtime usage monitored to maintain user links

14. Serving Serving System must be able to initiate new servers Must monitor set thresholds and react Must be able to introduce new inventory in realtime

15. User Interfaces Device & Transport Self Configuring (online anywhere) Personalization User Suggested Guide Suggested User Program & Presents Presentation Intelligence in Ram/Asx Files XML speaks to user client and spiders

16. Revenue Integration to Yahoo Commerce/Wallet

17. Real Time Reporting

18. Work Flow BCST Assigned User Assigned