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  2. Everyone is a broadcaster <ul><li>Every company is a broadcaster </li></ul><ul><ul><li>Dell, GM, Intel, P&G… </li></ul></ul><ul><li>Spectrum is no longer limited </li></ul><ul><ul><li>$5k to $100k per month </li></ul></ul><ul><ul><li>Unlimited global internet reach </li></ul></ul><ul><li>If you think fragmentation is bad today </li></ul><ul><ul><li>200k plus radio and tv stations in 3 years </li></ul></ul>#1
  3. New Broadcast Mediums <ul><li>New ways to reach users </li></ul><ul><ul><li>Satellite Radio is just 12mbs of bits </li></ul></ul><ul><ul><li>DTV - 19.5mbs over the air </li></ul></ul><ul><ul><li>Digital PCS - Wireless Data </li></ul></ul><ul><li>Users will pick the best way </li></ul><ul><li>Interaction in each will be different </li></ul><ul><li>No longer viewers/listeners, interactivity makes them users </li></ul># 2
  4. Content Explosion by 2001 <ul><li>There is no limit to amt of content that can be hosted </li></ul><ul><li>Anyone with a Camcorder is a producer. Stations must leverage this and become the host for local content </li></ul><ul><li>All content is good content. </li></ul><ul><ul><li>The library attracts users with demographic info </li></ul></ul><ul><ul><li>Give me Dellaventura over Titanic because you cant find it anywhere </li></ul></ul># 3
  5. User Ownership <ul><ul><li>What is your cost to reach your audience </li></ul></ul><ul><ul><li>Personalization is most effective means </li></ul></ul><ul><ul><ul><li>Use the net to know your market </li></ul></ul></ul><ul><ul><ul><li>Use the net to reduce P&A </li></ul></ul></ul><ul><ul><ul><ul><li>Its cheaper to send email to prequalified users than to advertise </li></ul></ul></ul></ul># 4
  6. New ways to Distribute Content <ul><li>DVDs will be distributed with PCs </li></ul><ul><li>DVDs for unreleased films with unlock feature will ship. Go to website to unlock </li></ul><ul><li>Download of films will be common within 5 years via subscription </li></ul># 5
  7. PPV over the net <ul><li>Will start to happen this year </li></ul><ul><ul><li>Used by inoffice this yr and next </li></ul></ul><ul><ul><li>1mm home broadband users </li></ul></ul><ul><ul><ul><li>Equal to pittsburgh MSOs </li></ul></ul></ul><ul><li>Will be more than just watch a movie, can include chat, digital download and more </li></ul># 6
  8. Piracy is a non-issue <ul><li>Its easier to buy a DVD or VHS and copy it to a disk then to steal from the net </li></ul><ul><li>If you let this hold you back, your competition will steal your customers </li></ul># 7
  9. The Little Kid Effect <ul><li>With in 5 years there will be a new media type,that we can’t imagine today invented by a child under the age of 15 </li></ul><ul><li>He or She didn’t want to do homework, so they invented the new killer app </li></ul><ul><li>It will change the way we interact with the net </li></ul># 8