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MOOC Platforms, Participation and Business Models: Tensions in Focus

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Presentation at annual European Association for Distance Teaching Universities (EADTU), Online, Open and Flexible Higher Education Conference, Milton Keynes, UK, 26th October, 2017.

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MOOC Platforms, Participation and Business Models: Tensions in Focus

  1. 1. MOOC Platforms, Participation and Business Models: Tensions in Focus Prof. Mark Brown, Ass. Prof. Mairéad Nic Giolla Mhichíl, Dr. Eamon Costello, Dr. James Brunton
  2. 2. TENSIONS MOOCS
  3. 3. Jansen, D., & Konings, L. (2017). MOOC strategies of European Institutions. EADTU – Available: http://eadtu.eu/documents/Publications/OEenM/MOOC_Strategies_of_European_Institutions.pdf
  4. 4. TENSIONS Average MOOCer…
  5. 5. Jansen, D., & Konings, L. (2017). MOOC strategies of European Institutions. EADTU – Available: http://eadtu.eu/documents/Publications/OEenM/MOOC_Strategies_of_European_Institutions.pdf
  6. 6. Typology of MOOCS Mass-Market Approach Niche-Market Approach Formal Approach Targets a broad group of students in terms of geography and occupational background and provides formal recognition through course credits that can count towards college degrees Targets a narrow group of students in terms of geography and occupational background and provides formal recognition through course credits that can count towards college degrees Informal Approach Targets a broad group of students in terms of geography and occupational background & provides informal recognition through badges or diplomas Targets a narrow group of students in terms of geography and occupational background & provides informal recognition through badges or diplomas Source: Adapted from: Tømte, Fevolden, & Aanstad, (2017). Massive, Open, Online, and National? A Study of How National Governments and Institutions Shape the Development of MOOCs International Review of Research in Open and Distributed Learning, Volume 18, Number 5, pp.212-226
  7. 7. COMMERCIAL PLATFORMS MONETISING SHOW ME THE MONEY
  8. 8. https://www.insidehighered.com/digital-learning/views/2017/04/12/three-steps-making- moocs-money-makers
  9. 9. • a type of marketing • a financial policy for higher education • an academic labor policy • an expression of Silicon Valley values • a kind of entertainment media MOOCs are… Peters, M. (2013). Massive Open Online Courses and Beyond: the Revolution to Come. Truthout, August 17
  10. 10. ADVENTURES IN MOOC LAND...
  11. 11. Strong Pedagogical Community LowBrandAwareness HighBrandAwareness Weak Pedagogical Community
  12. 12. Strong Pedagogical Community LowBrandAwareness HighBrandAwareness Weak Pedagogical Community
  13. 13. Open to Shaping Closed to Shaping WeakLearningDesign StrongLearningDesign
  14. 14. Open to Shaping Closed to Shaping WeakLearningDesign StrongLearningDesign
  15. 15. STRATEGIC DIGITAL INNOVATION
  16. 16. Go raibh maith agaibh!

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