Tribes group1 presentation
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A review on the very famous book by Seth Godin
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Tribes group1 presentation
- 2. What is a TRIBE ?
- 3. “A tribe is a group of people connected to one another, connected to a leader and connected to an idea.”
- 5. Tribes make our lives better. And ‘Leading a Tribe’ is the best life of all….
- 6. Without leaders, there are no followers. You’re a Leader. “WE NEED YOU”
- 7. Tribes aren’t so SQUISHY anymore !! Instant communication and new technologies are all designed to Connect Tribes and amplify their work
- 8. Why Should You Lead ? And Why Now ? Tribe of fellow people waiting for you to connect and lead them where they want to go Everyone in the organization is expected to lead In today’s workplace, it’s easier than ever to change things It’s engaging, thrilling, profitable and fun
- 9. It’s Good to be KING • A king or the leader of the tribe assembles his own geographically based tribe and uses power to enforce compliance • The goal of the corporation is to enrich the king and keep him in power • However if the tribe doesn’t like the king, they’re now free to leave
- 10. Stability is an Illusion Marketing has changed everything, it created leverage Marketing freed and energized the tribes It challenged the status quo and changed the idea of stability
- 11. A man with no authority can become a key figure. Tribes give each of the same opportunity. Skills and Attitude are essential, Authority is not. Leading from Bottom
- 12. How to turn a Group into a Tribe ? A Shared Interest A Way to Communicate
- 13. Types of Tribal Communication Leader to Tribe Tribe Member to OutsideTribe member to tribe member Tribe to Leader
- 14. Leader can increase the effectiveness of the tribe by: • Transforming the shared interest into a passionate goal and desire for the change • Providing tools to allow members to tighten their communications • Leveraging the tribe to allow it to grow and gain new members
- 15. Crowd v/s Tribe A Crowd is a Tribe without a Leader A Crowd is a Tribe without Communication
- 16. Organizations that destroy Status Quo win. Whatever the Status Quo , changing it gives you the opportunity to be remarkable.
- 17. Initiative = Happiness Taking Initiative to create products and services that are remarkable is Fun. Doing work that’s fun is Engaging. So making things that are successful is a great way to spend time.
- 18. •Fearis the strongest, oldest and most hardwired emotion • We have ideas but we fear to implement it • Fear of failure is overrated • Accept constructive criticism
- 19. The Peter Principle Revisited “In an hierarchy, every employee tends to rise to his level of Incompetency” – Dr. Lawrence Peter In every organization everyone rises to level at which they become Paralyzed with Fear. The Essence of Leadership is being aware of Fear
- 20. Followers A tribe needs people who aren’t just willing to follow but are eager to follow
- 21. The Plurality Myth To win elections you need majority of the votes but to lead a Tribe no such rule applies. All you need to need to do is Motivate people who choose to follow you.
- 22. Example: The Schoolteacher Experiment Lessons Learnt: • Tribes are increasingly voluntary, no one is forced to work for your firm or attend your services. • Great leaders don’t try to please everyone. • They realize that a motivated connected tribe in the midst of a movement is far more powerful than a larger group can ever be.
- 23. Virtuous Cycle v/s Exclusive Tribe • Tribes that work better when they are bigger, Get Bigger. Example: Political Parties • But Bigger is not always the Better. • Some tribes do well when they are small and exclusive It’s always a choice. Your Choice
- 24. Climbing Rock “One person with a persistent vision can make change happen” How Chris Sharma and Obe Carrion made the impossible route. They Challenge status quo and challenging status quo require faith. Heretics Don’t Settle
- 25. How to become a
- 26. • Religion support the status quo, Whereas faith gives us belief to change the status quo. • Without religion its easier for faith to flag. • Heretics challenge a given religion, but do it from a very strong foundation of faith.
- 27. Believe in Faith • Religion and faith are different. • Heretics create their own religion • If Faith is the foundation of a belief system, then religion is the facade and landscaping
- 30. Leadership always involve thinking and acting like the underdog Manager react, Leaders Initiate Leaders use change as chance to wreak some havoc on status quo
- 31. Why doesn’t everyone do it ? FEAR
- 32. Music industry die because they didn’t have the heretic they needed and their executive forgot to embrace their tribe . They failed to understand the new thing is rarely as good as the old thing was and 2nd their past performance is not guarantee of future success. Best time to change your business model is while you still have momentum
- 34. Sheepwalking is the outcome of hiring people who have been raised to obedient and giving them a brain dead job and enough fear to keep them in line.
- 36. Every Tribe is a Media Channel • Advantage of traditional beer is that they are available for rent • Send in some money and buy some time • Time gets to eyeball and possibly attention • However, Tribes are not for sale • They do what they want
- 37. How to be Wrong • Issac Newton was wrong about Alchemy • Steve Jobs was wrong about Apple III, NeXT,Newton • Secret is realizing wrong isn’t fatal • Desire to fail on the way to reaching a bigger goal is the untold secret of success • Do what you believe in. People will follow • Great Leadership happens when the tribe least expects it
- 38. The Reactionary Tribe • Don’t try to change the worldview of the majority that is focusing on maintaining status quo • Carve out a new tribe with change lovers and run with them instead • The only certainty is that there’s a risk • Initiative is rare
- 39. • If you hear my idea but don’t believe it, that’s my fault • If you attend my presentation and you are bored, that’s my fault • If I fail to persuade you to implement a policy that supports my tribe, that’s due to my lack of passion, not your shortsightedness • If you are a student and don’t learn what I am teaching, I have let you down Posture of a Leader It’s easy to blame but it is not helpful!
- 40. People don’t like to Switch! • To switch sides is to admit you made a mistake • Growth for a tribe will come from people who want to be a part of a tribe rather than who are already in a tribe • More people makes your tribe more powerful
- 41. Not Now, Not Yet TIME BENEFIT •“Not yet” is the safest & easiest way to forestall change •Change fails, not because it’s too early but because it’s too late •There’s a small price for being too early, but a huge penalty for being too late •The longer you wait to launch an innovation, the less your effort is worth
- 42. Who cares? • Caring is the key emotion of the tribe • They care what happens to their goals and to one another •If no one cares, then you have no tribe •If you don’t care- really & deeply care- then you can’t possibly lead
- 43. Elements of Leadership •Leaders challenge the status quo •Leaders create a culture around their goal and involve others in that culture •Leaders have an extraordinary amount of curiosity about the world they’re trying to change •Leaders use charisma to attract and motivate followers •Leaders communicate their vision of the future •Leaders commit to a vision and make decisions based on that commitment •Leaders connect their followers to one another
- 44. The Forces of Mediocrity •Remarkable visions and genuine insights are always met with resistance •Efforts towards progress are met with more resistance •Forces of mediocrity will align to stop you •Persistence is the only way against it
- 45. Every Tribe is a Media Channel • Advantage of traditional beer is that they are available for rent • Send in some money and buy some time • Time gets to eyeball and possibly attention • However, Tribes are not for sale • They do what they want
- 46. How to be Wrong • Issac Newton was wrong about Alchemy • Steve Jobs was wrong about Apple III, NeXT,Newton • Secret is realizing wrong isn’t fatal • Desire to fail on the way to reaching a bigger goal is the untold secret of success • Do what you believe in. People will follow • Great Leadership happens when the tribe least expects it
- 47. The Reactionary Tribe • Don’t try to change the worldview of the majority that is focusing on maintaining status quo • Carve out a new tribe with change lovers and run with them instead • The only certainty is that there’s a risk • Initiative is rare
- 48. • If you hear my idea but don’t believe it, that’s my fault • If you attend my presentation and you are bored, that’s my fault • If I fail to persuade you to implement a policy that supports my tribe, that’s due to my lack of passion, not your shortsightedness • If you are a student and don’t learn what I am teaching, I have let you down Posture of a Leader It’s easy to blame but it is not helpful!
- 49. People don’t like to Switch! • To switch sides is to admit you made a mistake • Growth for a tribe will come from people who want to be a part of a tribe rather than who are already in a tribe • More people makes your tribe more powerful
- 50. Not Now, Not Yet TIME BENEFIT •“Not yet” is the safest & easiest way to forestall change •Change fails, not because it’s too early but because it’s too late •There’s a small price for being too early, but a huge penalty for being too late •The longer you wait to launch an innovation, the less your effort is worth
- 51. Who cares? • Caring is the key emotion of the tribe • They care what happens to their goals and to one another •If no one cares, then you have no tribe •If you don’t care- really & deeply care- then you can’t possibly lead
- 52. Elements of Leadership •Leaders challenge the status quo •Leaders create a culture around their goal and involve others in that culture •Leaders have an extraordinary amount of curiosity about the world they’re trying to change •Leaders use charisma to attract and motivate followers •Leaders communicate their vision of the future •Leaders commit to a vision and make decisions based on that commitment •Leaders connect their followers to one another
- 53. The Forces of Mediocrity •Remarkable visions and genuine insights are always met with resistance •Efforts towards progress are met with more resistance •Forces of mediocrity will align to stop you •Persistence is the only way against it
- 54. How to sell a new idea! •Find a person who trusts you •Sell him a your value proposition •If he likes it, he’ll recommend others •Tribes grow when people recruit other people •The tribe doesn’t do it for one •They do it for eachother
- 55. Hard Just Got Easy! •To plough the field •To find steel for building a new car •To get a package shipped from one coast to another on time for a reasonable price •To run a factory Once Difficult Now Easy What’s hard now is to break rules!
- 56. Which would you prefer – trial or error? MYTHS • Change happens overnight • Big ideas happen in a flash • Right answers succeed right away “If an organization requires success before commitment, it can have neither” Testimony to the Same Leadership is the ability to stick with a dream for a long time – long enough for critics to follow….
- 57. Positive Deviants • Managers do not like deviants • But leaders understand that change is not only omnipresent but the key to success • We need more leaders – more agents of change • Give the positive deviant a spotlight, encourage him to keep it up and others to follow his lead
- 58. The Obligation •All around us - Children do not have enough to eat - People can’t make it to high school - Communities do not allow their members to ascend - People are being brutally persecuted by their governments • So the obligation : Don’t Settle when you have the advantages
- 59. Where credit is due! • Leaders do not crave for credit • For your mission to be successful – spread faith and that you can do wanting others to take credit • Mahatma Gandhi, Martin Luther King never whined for credit The BIG YES! THE BIG YES IS AVAILABLE FOR EVERY PERSON LUCKY ENOUGH TO TAKE IT It is challenging but it is about leadership
- 60. Imagination! IMAGINATION is more important than knowledge Fierce Protection • Compromise may expedite a project, but compromise can kill it as well • So dig in your heels and resist if you know you are right ARE YOU SURE?????
- 61. Why not YOU, Why not NOW? 10 years ago, you needed to find a publisher that would say yes if you wanted to publish a book Today you can do it all by yourself. Visit Lulu.com and you are done Leaders do not need to wait for the right time There’s no correlation between money, power or education and great leadership
- 62. What Do You Have To Lose? YAHOO and the PEANUT BUTTER Memo • Brad Garlinghouse wrote pointed memo to his bosses outlining flaws • Purpose was to incite a tiny tribe – the group that ran his company • The memo got leaked • He was no longer little known – People thought he was in trouble • It started a series of events that led to CEO Terry Semel’s departure • He didn’t leak the memo but shared an honest appraisal. If he were fired, many would hire him for his gumption & honesty • After gaining credibility, paying his dues and doing the work, he had nothing to lose • It was hard but worth it
- 63. Look of the LEADER • They are there in every profession • They come in all ages • It isn’t about the gender • Or the income or the geography • LEADERS aren’t born • They have one thing in common – the DECISION to lead
- 64. ONE LAST THING – A Favor Make a CHOICE. Be a LEADER. Once you choose to lead, you’ll come under a lot of pressure to reconsider, to compromise But you’ll also know that if you stay put, it isn’t that difficult after all
- 65. Name PGPID Akshat Goenka PGP30241 Fern Sharma PGP30019 Aratrika Gupta PGP30126 Shubhanka Malpani PGP30170 Mehandi Goel PGP30205 Ankit Tomar PGP30069 Submitted by: Group 1 Submitted to: Prof Sameer Mathur