New models are needed for marketing ideas as consumers ignore most promotions. The document recommends marketing directly to passionate, interested people and making it easy for them to spread the idea to friends. Examples are given of remarkable ideas that saw success by appealing to true fans, including a large art installation, an architect's renowned building design, and increased silk sales from novel product placement.

1. Created by Devesh Garg (PGP30372)

6. how to spread your ideas??

8. Too many choices and too little time, most consumers just ignore stuff

11. New model – market to people who really care about what you have to
say – who are truly passionate & then make it easy for that group to tell
their friends

14. 3 Remarkable ideas and their success
stories
A famous art piece
(44 ft. tall) by Jeff
Koons
This piece by Frank
Gehry redefined the
architect
Silk sales tripled by
putting it next to milk
section!!!

15. Learning

16. Inspired From

17. Credits
These slides were created by Devesh Garg, IIM Lucknow, as part of a MBA Course
“Personal Branding” (www.mbaskills.in) taught by Prof. Sameer Mathur.
Prof. Sameer Mathur
IIM Lucknow,
Marketing Area
Devesh Garg
MBA Participant
IIM Lucknow