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Team Members Mayank12336093 Kunal12390911 Amit12386522 Rohit12336082
History of Federal Express Founded in June 1971, by Frederick W. Smith “Federal” nationwide economics 	“Express” means speed. The headquarters changed from Little Rock to Memphis (http://about.fedex.designcdt.com/our_company/company_information/fedex_history)
Timeline of Federal Express 1973  14 cargo aircrafts delivered 186 packages in 25 U.S cities 1977 Congress passes Public Law 95-163 (http://about.fedex.designcdt.com/our_company/company_information/fedex_history/fedex_timeline)
Timeline of Federal Express 1978 ,[object Object],[object Object]
Timeline of Federal Express 1994 www.fedex.com 1998 Acquires Caliber System Inc. and creates FDX Corporation. (http://about.fedex.designcdt.com/our_company/company_information/fedex_history/fedex_timeline)
Timeline of Federal Express 2000 FDX corporation renamed FedEx Corporation
Brand Elements ,[object Object]
URL  - www.fedex.com
Logo -
Color - Purple
Tagline Slogan - “We Understand” ,[object Object]
How FedEx became so popular & successful ,[object Object]
Quality Standards
Packaging & Solutionshttp://news.van.fedex.com/freeresumeprinting
Achievements
Logo Transformation 1974 1978 1994 2000
Brand Architecture
Company Tie-ups hp Amazon.com IBM Alcon movie distribution *(Warner brothers)
BrandAwareness
BrandAwareness
Corporate Social Responsibility ,[object Object]
In their facility -  Solar powered hub

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FedEx Brand presentation

Editor's Notes

  1. fedex.com-Over 20 million visitors 5.5 million package tracking requests
  2. re-certification assessment during the recent 16-day UPS strike when FedEx employees handled more than 9.5 million additional packages.Diagram of brands, plane landing 20 mins
  3. Add more awards …
  4. Thank you rohit.
  5. Corporation has created an excellent awareness of the brand. They started advertising on their vehicles. Then massive ad campaigns for premium sports like football, basketball, Racing, golf, tennis. They have been one of the main sponsors in this.
  6. Brand have also focused a lot on social responsibility. Like they have tie-ups with dozens of non proitable organizations. Also company is taking many steps to help different communities in times of calamities. The brand have also realized the issues of sustainability and have taken many steps to overcome the problems of future. Like --- . Blablabla .. 100% of envelop & 60% of boxes activly involved iin charity
  7. Companies, society, staff, and consumer feels proud to get associated to a good brand. Always tried the best and completed responsibilities.
  8. Verb - “Just fedex it”