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FedEx Brand presentation

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Its all about branding of Fedex

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FedEx Brand presentation

  1. 1.
  2. 2. Team Members<br />Mayank12336093<br />Kunal12390911<br />Amit12386522<br />Rohit12336082<br />
  3. 3. History of Federal Express<br />Founded in June 1971, by Frederick W. Smith<br />“Federal” nationwide economics<br /> “Express” means speed.<br />The headquarters changed from Little Rock to Memphis<br />(http://about.fedex.designcdt.com/our_company/company_information/fedex_history)<br />
  4. 4. Timeline of Federal Express<br />1973 <br />14 cargo aircrafts delivered 186 packages in 25 U.S cities<br />1977<br />Congress passes Public Law 95-163<br />(http://about.fedex.designcdt.com/our_company/company_information/fedex_history/fedex_timeline)<br />
  5. 5. Timeline of Federal Express<br />1978<br /><ul><li>Listed in New York Stock Exchange, ticker symbol FDX</li></li></ul><li>Timeline of Federal Express<br />1981<br />Overnight letter service<br />International service in Canada<br />First hub at Memphis Int’l Airport<br />1983<br /><ul><li>First U.S. company to reach revenues of $1 billion</li></ul>(http://about.fedex.designcdt.com/our_company/company_information/fedex_history/fedex_timeline)<br />
  6. 6. Timeline of Federal Express<br />1994<br />www.fedex.com<br />1998<br />Acquires Caliber System Inc. and creates FDX Corporation.<br />(http://about.fedex.designcdt.com/our_company/company_information/fedex_history/fedex_timeline)<br />
  7. 7. Timeline of Federal Express<br />2000<br />FDX corporation renamed FedEx Corporation<br />
  8. 8. Brand Elements<br /><ul><li>Brand Name - FedEx Corporation
  9. 9. URL - www.fedex.com
  10. 10. Logo -
  11. 11. Color - Purple
  12. 12. Tagline Slogan - “We Understand” </li></li></ul><li>Facts<br />Employees 280,000<br />More than 220 countries & territories<br />654 aircraft; 375 airports served worldwide; over 80,000 motorized vehicles<br />Revenue in FY 2008-09 $35.5 billion<br />More than 7.5 million shipments /day<br />http://about.fedex.designcdt.com/our_company/company_information/fedex_facts<br />
  13. 13. How FedEx became so popular & successful<br /><ul><li>Unique events
  14. 14. Quality Standards
  15. 15. Packaging & Solutions</li></ul>http://news.van.fedex.com/freeresumeprinting<br />
  16. 16. Achievements<br />
  17. 17. Logo Transformation<br />1974<br />1978<br />1994<br />2000<br />
  18. 18. Brand Architecture<br />
  19. 19. Company Tie-ups<br />hp<br />Amazon.com<br />IBM<br />Alcon movie distribution *(Warner brothers)<br />
  20. 20. BrandAwareness<br />
  21. 21. BrandAwareness<br />
  22. 22. Corporate Social Responsibility<br /><ul><li>Replacing narrow body aircraft
  23. 23. In their facility - Solar powered hub
  24. 24. Recyclable material for packaging
  25. 25. Delivering Care - disaster </li></ul>American Red Cross<br />Heart to Heart International<br />ORBIS International<br />FedEx Cares Week <br />
  26. 26. Consumer Perception<br />Convenience <br />Reliable brand<br />Trust worthy<br />Safety<br />Customer friendly<br />
  27. 27. CBBE Pyramid<br />Commitment to Delivery<br />Trust & Loyalty<br />Associations <br />Responsibilities <br />Resonance<br />Judgments<br />Feelings<br />Imagery<br />Salience<br />Salience<br />
  28. 28. Nowhere to everywhere<br />First Mover Advantage<br />Consistency<br /> Advertising campaigns<br /> Associations<br /> CSR <br />Quality Standards<br />Price<br />Brand Extension<br />“Just FedEx it”<br />
  29. 29.
  30. 30. You<br />Thank <br />

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