Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

FedEx Brand presentation

19,652 views

Published on

Its all about branding of Fedex

Published in: Education, Business
  • Login to see the comments

FedEx Brand presentation

  1. 1.
  2. 2. Team Members<br />Mayank12336093<br />Kunal12390911<br />Amit12386522<br />Rohit12336082<br />
  3. 3. History of Federal Express<br />Founded in June 1971, by Frederick W. Smith<br />“Federal” nationwide economics<br /> “Express” means speed.<br />The headquarters changed from Little Rock to Memphis<br />(http://about.fedex.designcdt.com/our_company/company_information/fedex_history)<br />
  4. 4. Timeline of Federal Express<br />1973 <br />14 cargo aircrafts delivered 186 packages in 25 U.S cities<br />1977<br />Congress passes Public Law 95-163<br />(http://about.fedex.designcdt.com/our_company/company_information/fedex_history/fedex_timeline)<br />
  5. 5. Timeline of Federal Express<br />1978<br /><ul><li>Listed in New York Stock Exchange, ticker symbol FDX</li></li></ul><li>Timeline of Federal Express<br />1981<br />Overnight letter service<br />International service in Canada<br />First hub at Memphis Int’l Airport<br />1983<br /><ul><li>First U.S. company to reach revenues of $1 billion</li></ul>(http://about.fedex.designcdt.com/our_company/company_information/fedex_history/fedex_timeline)<br />
  6. 6. Timeline of Federal Express<br />1994<br />www.fedex.com<br />1998<br />Acquires Caliber System Inc. and creates FDX Corporation.<br />(http://about.fedex.designcdt.com/our_company/company_information/fedex_history/fedex_timeline)<br />
  7. 7. Timeline of Federal Express<br />2000<br />FDX corporation renamed FedEx Corporation<br />
  8. 8. Brand Elements<br /><ul><li>Brand Name - FedEx Corporation
  9. 9. URL - www.fedex.com
  10. 10. Logo -
  11. 11. Color - Purple
  12. 12. Tagline Slogan - “We Understand” </li></li></ul><li>Facts<br />Employees 280,000<br />More than 220 countries & territories<br />654 aircraft; 375 airports served worldwide; over 80,000 motorized vehicles<br />Revenue in FY 2008-09 $35.5 billion<br />More than 7.5 million shipments /day<br />http://about.fedex.designcdt.com/our_company/company_information/fedex_facts<br />
  13. 13. How FedEx became so popular & successful<br /><ul><li>Unique events
  14. 14. Quality Standards
  15. 15. Packaging & Solutions</li></ul>http://news.van.fedex.com/freeresumeprinting<br />
  16. 16. Achievements<br />
  17. 17. Logo Transformation<br />1974<br />1978<br />1994<br />2000<br />
  18. 18. Brand Architecture<br />
  19. 19. Company Tie-ups<br />hp<br />Amazon.com<br />IBM<br />Alcon movie distribution *(Warner brothers)<br />
  20. 20. BrandAwareness<br />
  21. 21. BrandAwareness<br />
  22. 22. Corporate Social Responsibility<br /><ul><li>Replacing narrow body aircraft
  23. 23. In their facility - Solar powered hub
  24. 24. Recyclable material for packaging
  25. 25. Delivering Care - disaster </li></ul>American Red Cross<br />Heart to Heart International<br />ORBIS International<br />FedEx Cares Week <br />
  26. 26. Consumer Perception<br />Convenience <br />Reliable brand<br />Trust worthy<br />Safety<br />Customer friendly<br />
  27. 27. CBBE Pyramid<br />Commitment to Delivery<br />Trust & Loyalty<br />Associations <br />Responsibilities <br />Resonance<br />Judgments<br />Feelings<br />Imagery<br />Salience<br />Salience<br />
  28. 28. Nowhere to everywhere<br />First Mover Advantage<br />Consistency<br /> Advertising campaigns<br /> Associations<br /> CSR <br />Quality Standards<br />Price<br />Brand Extension<br />“Just FedEx it”<br />
  29. 29.
  30. 30. You<br />Thank <br />

×