Mc d (dexterous)

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Mc d (dexterous)

  1. 1. The Dexterous
  2. 2. McDonald's .
  3. 3. History <ul><li>1955 </li></ul><ul><li>Ray Kroc opens his first restaurant in Des Plaines, Illinois and the McDonald's Corporation is created. </li></ul><ul><li>1959 </li></ul><ul><li>The 100th McDonald's opens in Chicago. </li></ul><ul><li>1965 </li></ul><ul><li>McDonald's Corporation goes public. </li></ul><ul><li>1993 </li></ul><ul><li>The first McDonald's at sea opens aboard the Silja Europe, the world's largest ferry sailing between Stockholm and Helsinki. </li></ul><ul><li>1996 </li></ul><ul><li>McDonald's opens in India – the 95th country. </li></ul>
  4. 4. Principles of McDonald’s <ul><li>Quality, Service, Cleanliness. </li></ul><ul><li>Customers must always get quality products. </li></ul><ul><li>Passion and a responsibility for enhancing and protecting the McDonald's brand. </li></ul><ul><li>Collaborative management approach. </li></ul><ul><li>Opportunity to innovate and lead the industry on behalf of our customers. </li></ul>
  5. 5. Facts <ul><li>Type Public (NYSE: MCD) MAY 15,1940 </li></ul><ul><li>Headquarters Oak Brook, Illinois, USA </li></ul><ul><li>Number of locations 31,000+ worldwide </li></ul><ul><li>James A. Skinner (Chairman) & (CEO) </li></ul><ul><li>Serves 47 million customers daily </li></ul>
  6. 6. Financial Performance <ul><li>Revenue US$ 22.79 billion ( 2007 ) </li></ul><ul><li>Operating income US$ 3.879 billion ( 2007 ) </li></ul><ul><li>Net income US$ 2.359 billion ( 2007 ) </li></ul><ul><li>Total assets US$ 29.39 billion ( 2007 ) </li></ul><ul><li>Total equity US$ 15.27 billion ( 2007 ) </li></ul><ul><li>Employees 400,000 ( 2008 ) </li></ul>
  7. 8. Strength <ul><li>Global presence. </li></ul><ul><li>Domestic and international markets. </li></ul><ul><li>Enormous size. </li></ul><ul><li>Real estate portfolio. </li></ul><ul><li>Brand recognition. </li></ul><ul><li>Market planning. </li></ul><ul><li>Youth market capture. </li></ul>
  8. 9. Weakness <ul><li>Looming market saturation. </li></ul><ul><li>Growth by around 2% per year. </li></ul><ul><li>Product innovation. </li></ul><ul><li>Increasing price competition. </li></ul>
  9. 10. Opportunities <ul><li>Chipotle Grill –Non Mac Donald’s branded chain of restaurants. </li></ul><ul><li>Internet access. </li></ul><ul><li>More International Expansion. </li></ul><ul><li>Penetrate in many countries especially in Europe, Asia and Latin America. </li></ul><ul><li>New premium salads and fruit n’ Yogurt Parfaits. </li></ul>
  10. 11. Threats <ul><li>Changes in the global economy. </li></ul><ul><li>Economic slowdown. </li></ul><ul><li>Foreign currency fluctuation. </li></ul><ul><li>Competitive sector. </li></ul><ul><li>Limited margins to gain market share. </li></ul><ul><li>Other fast food industry are doing the same </li></ul><ul><li>“ Junk” foods. </li></ul>
  11. 12. What We Learned <ul><li>Thinking big </li></ul><ul><li>Profit Maximization </li></ul><ul><li>Hands on in the Field </li></ul><ul><li>Thinking About the Local Culture </li></ul><ul><li>Diversification </li></ul><ul><li>Collaboration </li></ul><ul><li>Decision Making </li></ul>
  12. 13. <ul><li>Bibliography: </li></ul><ul><li>www.mcdonalds.com </li></ul><ul><li>www.google.com </li></ul>THANK YOU

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