2. It is an edible glass made of
gelatin and gelatin, since it is
edible, this will be a glass for a
single use, we will have 4 flavors:
aguaymanto, cocona, pitahaya
and passion fruit, they will have a
solid consistency that will allow
you to handle it without any
inconvenience or without spilling
your drink.
Product
Description
3. TYPE OF
CARGO
ASSEMBLING
The type of load is perishable,
since the product is delicate,
sensitive and cannot be exposed
to environmental conditions-
temperature or pressure.
5. The Presentation
The cup features
a biodegradable
paper in the
middle for
better and clean
consumer use.
MISKY SHOTS
6. MISKY SHOTS S.A.C" is a company
with international projection,
dedicated to the elaboration and
commercialization of very fun
products such as jellies that have
excellent quality and variety of
flavors, providing customer
satisfaction.
Company Overview
Vision:
To be recognized as the leading
company in the international
marketing of jelly cups by our
consumers. and all groups that
are related to the company.
Mission:
Contribute to the diffusion of a
fun way through our jelly cups,
providing a quality product and
being able to negotiate with other
companies.
7. brand
"EXOTIC ADVENTURE"
BRAND AND POSITIONING:
BRAND :
POSITIONING:
We seek to position ourselves in the minds of our clients, in such a way
that when they have
thirsty and need a quality drinking container that does not affect their
health and can beconsumed so as not to leave a polluting trace, relate it
and differentiate automaticallythese attributes to our product, we call
that brand positioning.
8. STRATEGIC
OBJECTIVES
Development of our product through fairs and trade missions,
thus attracting new potential customers for our company.
Position ourselves in the international market as a new and fun
product that can be paired with drinks.
Position our brand in the mind of our target audience.
9. FINANCIAL SITUATION
The company "EMPRESAS PERUANA DE SABORES
NATURALES S.A.C" started with a capital of
$800,000, it also has financing in installments of
$300,000
10. Innovative product, fully edible,
friendly to the environment.
Our product does not cause harm to
the health of consumers (DIGESA).
Legal framework of the company.
Own transport units.
Economic growth.
Management and control of external
and internal security of the company.
SWOT
SWOT
STRENGTHS OPPORTUNITIES
THREATS
WEAKNESSES
Our product is not resistant to hot
drinks.
The conservation and durability of the
product is less than one month.
We do not have machinery for mass
production.
Availability of financial resources
Low technological level.
Ecological boom, growth of ecological
awareness of the population.
Strategic alliances internationally.
Product can enter different markets (fairs,
children's parties, events, etc.).
Potential for new customers.
Through increased demand.
Environmental improvement
Market improvement
Lack of dissemination of information
on organic products.
High competition with indirect
substitute products.
• Entry of companies that can copy our
business idea.
Economic crisis.
11. PPESTEL
Politic Economic Social
America is the politically stable legal system that we Americans take
for granted. Investors around the world know that a dollar lent to
the United States or invested in American companies will not
disappear or be stolen by a corrupt and lawless regimeInflation,
which worries markets, will reach 2.4% in 2022 before drop to 2% in
2023, according to Fed forecasts.
The GDP in the first quarter of 2021 has had a growth of 0.4%,
which is 4 times higher than how 2020 ended with -3.5%. In the
last 10 years, the United States has come with a deficit, Despite
importing less, its deficit is still high, because not much is
exported and mostly imported.
The deterioration of the US labor market for low-wage
workers, who make up about 40% of the total and have
suffered losses in their real earnings Middle-class
Americans now make up less than half, or 49.9% , of the
national population, below 61%
Technological
Ecological Legal
The United States leads the table with 7.71 points out of 10, followed
by Sweden (7.47) and Denmark (7.18), Spain had a mark of 3.56, in the
use of telecommunications technologies. The US wants to continue
being the world leader in artificial intelligence (AI). This plan aims to
boost the growth of the United States economy, improve its
economic and national security,
Disaster risk and vulnerability to climate change in the Region
The nature of the concept of biological diversity includes what a
few years ago was understood in isolation as forests, fisheries,
flora, fauna, agricultural crops, microorganisms, protected
natural areas, ecosystems, etc.
The United States has a form of government based on a
federal republic with a separation of powers that is divided
into the Executive, Legislative, and Judicial Branches. The
United States has a form of government based on a federal
republic with a separation of powers that is divided into
the Executive, Legislative and Judicial.
15. Customer Profile :
It will work in the city of Hawaii in the center of
the city where every holiday, there are various
entertainment centers and a large number of
people pass through.
17. The distribution channel that we are going to use in
the Hawaiian market will be the indirect channel
where we will hire a commercial agent who will help
us carry out the marketing activities, where he will
connect with the wholesaler, which is the company
Bar Coco Mobile, a company dedicated to
marketing. of cocktails
CHANNELS:
