2. What makes our ideas
ch
r
revolutionary?
ge
ol
a
w
an
ca
tm
ni
un
da
co
We discover what your consumer thinks, how
ac
they feel, and what makes them act. Then we
take all those pertinent insights and we find the
s.
one that is the most meaningful — the truth.
ea
We use the truth to drive creativity that is
fig . e, id
™
irresistible. We call this truthology
th ine tiv ry
or u a na
r.
fo
w en oc tio
g
re d g ov lu
in
t a an pr vo
ht
ha l, re re
s t tia t a tes
ea en ha a
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ar tor
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ia , s
nn tr
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cb p
ea lan
n nin
id g g
g
ta
er
op
ld m
el
ta ki
ev
ris
ch
gi
di
rick abbruzzese
associate creative director
st opy
ep wr
c
ha iter
ni
e
br
au
n
3. truthology™
insight
insight
insight
filtration truth strategy revolutionary
idea
insight
insight
insight
immersion truth strategy revolutionary idea
we uncover pertinent the most meaningful, springboards using creativity to bring truth
insights by exploring actionable, and motivating from the truth to to life, we motivate change in
the consumer mindset, consumer insight inspire creativity the hearts and minds of the
marketplace, brand, and consumer to create a powerful
competition to understand relationship with the brand
their values and beliefs
4. w
re ha
if y vo t g
th ou lut oo
to e t d ion d i
Se ba ea on ar s a
o tt
th urs ing ck m ’t h y id
c e el th
in lien tea ves e h it av ea
st ter ts. m e an igh e
bu ron na W ns d f es up
ild g ls e u o t
w r ?
su ext tren or res ev stan
cc er gt k t we ry da e
es na hs ire d m rd
sf l re th les eli em fo
ul la at s ve
br tio tr ly r f be r
an n an to or r o
ds shi sla nu ou f
. ps te rtu r
th in re
at to
president
matt orlando
executive vice president
gabriel armstrong
fabio orlando
chief creative officer
we start with solid leadership
5. ba
ck
ed
by
ta
le
nt
& producer
norina jones
ed
senior digital specialist
pe
op
le
m
as ik
so e
ci ge
e at
e n
cr ch
m xecu
ic tiv ea i
tiv
ha e
el dir e
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re
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ts de
up
er re
vi ra
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em E th Ou
br ve ey r p
a ry a e
in cin m re t ople
sig g em h b
ht the be e c el
th tru r o orn iev
at th f e e
w – th rst in r
ill u e t o e
dr nc ea ne vo
ive o m s lu
m
ar
c
te us
c
gr veri ha of o tion
hn di
ic ck
al i
ou ng s ur ar
di ns
re on
ct
or
nd th a p bu y i
br at as si de
ea irr si ne as
ki efu on ss ,
ng t fo .
w abl r
or e
k.
6. w
ith
pe
se
te
r
a p
s ho
ni ko
or sc
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m m t u d i to g r
at o m ap
th a hy
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ag
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O th bel
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so ilit st ion dat Bu
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O urc y su in nd on ine
in ur e g f s
st p
th ppo to str or s M
t r cu
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e d ea i n b es t, sp
s s los
g lea jec ort ec
s ia
w t iv f sf wh
li s
ith ity rom rnin tiv an ul r er t
– g es e
pa i a i n ela s
uc op
ss t is ll s cur and teg tio har
io t h ta ve K ra ns ed
n, e k s P t hi
ps an
ce hy
ac bi eho an I’s ed
co nd ld d of bu . da
un th er wh o s i cc
t a at s ur n ou
ss at er e c e s nt
b i t ie t h co n u lie s
lit e ab
y sa n le
a n ll t a l l a b t s. i t
d ag bl o An wo le
e. r a ad
s h en tio ap rkin er
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oa g a
sh
is en s ip
co c su ch o
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da r i b ine s he
se n u t s, w re
e
ni gr
or ah io st
pr
e am
pr
n s ee
es
s
. pe
ar
ti s d
t
studio manager
tammy giddings
co
o m
za edi rdin
in a & ato
za ac r
id co
un i
t
7. d
al igita
ia l d
sim ev
lo e
pe
r
a
b
pa cco
m u nt
el su
a p
al er
bi vis
re ring
no o
r
to vo in
ou lu g
r c ti
lie on
nt a
s ry
id pr
sa
nd
od
u a
r
ct bi
io sh
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ea
m op
an
s ag
er
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ac d
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tm
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ag
er
8. n
s tio
ea lu k
nt
id vo or
re w
ie d
@
cl e
ur
at
fe
9. swiss natural
repositioning campaign
street level
experiential
public relations
blog/forum
17. philips
integrated promotional campaign
experiential website takeover
A BUST IS GIVEN TO THOSE WHO
ACCOMPLISH GREAT THINGS.
THIS IS NOT ONE OF THEM.
facebook contest site
UPLOAD A PIC OF YOUR ORIGINAL GROOMED LOOK FOR A CHANCE TO
WIN A CUSTOM BUST OF YOURSELF,
TICKETS TO NXNE AND $2,000
FOR CONTEST DETAILS VISIT
SCULPTYOURLOOK.CA
print ooh preroll facebook contest site
25. E
F ROEAT E
L
C HO C
YOUR
A PIC OF
TWEET ACHE.
ATE ST
CHOCOL ookinSw
eet
# PhilipsL
USE LK
U L D WA
AND YOU CO
REE
ITH A F
AWAY W
P ROD U CT
PHILIPS
Stubble
Trimmer
Pro
Bodygroom
Pro
AquaTouch
SAV E
BIG MONEY
* According to a 2010 study by PMB
the average American man spends
BLADES
$264 on razors, blades and shave
preparations annually.
experiential
print
26. One can
do the job
of two. One paint + primer Rollback
can
in ONE can
2900 each
Was 37.97 - 42.97
do the
100% acrylic latex paint job of
two.
THE PLATINUM COLLECTION
*Volatile Organic compounds before adding colourant.
Pricing effective from May 5th to July 27th 2012.
®, TM, MD and MC indicate trademarks owned by the Akzo Nobel group of companies.
branding direct
27. Red eye, doctor the photo. A photo can save more than a memory.
White eye, see your doctor. It can save your child’s life.
Retinoblastoma. Retinoblastoma is a rare form of eye Retinoblastoma. Retinoblastoma is a rare form of eye
cancer that’s 98 % curable if detected early. Children up to age cancer that’s 98 % curable if detected early. Children up to age
5 should be screened. It’s easy. Simply take a flash photo of your 5 should be screened. It’s easy. Simply take a flash photo of your
child. Where you’d normally see the “red spot” effect in the child. Where you’d normally see the “red spot” effect in the
eye, Retinoblastoma can show up as a white spot. And that’s eye, Retinoblastoma can show up as a white spot. And that’s
a sign that you should visit your doctor. For more information, a sign that you should visit your doctor. For more information,
visit aphotocansavealife.com and learn to look for white eye. visit aphotocansavealife.com and learn to look for white eye.
Partners In Awareness: Partners In Awareness:
website
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