People are addicted to

1. Addiction

2. we can help
sales@rmgnetworks.com
digitaladdiction.tv

3. Consumer behavior always guides new trends first, and advertisers always follow. We are a society always
connected, always wanting to be in touch and informed. Moments of micro-boredom are now opportunities
to check our phones, surf the web, catch a glimpse of the news or our favorite show. We are no longer
content to ride an elevator, pump our gas, buy a coffee, or fly on a plane without screens keeping us in touch
with the world around us. This massive shift in consumer behavior - always on, always connected - has created
a powerful demand for place-based media and advertising.
Context matters. Sitting at home on the sofa, enjoying our favorite beverage, checking your iPad, and
watching television is a great opportunity to media multi-task. We don’t engage at home, - we unwind. Many
of us are so busy, so digitally driven - that we cut the cord in our home and live on-demand, time-shifted and
wireless in our media cocoons. “Outside the home” is the new “in-home” of yesterday. Digital media has
made working out at the gym our new news hour. Flying on a plane, has become the new cinema in the sky.
Digital place-based media is all about context. Time and place cannot only guarantee that an advertisement
isn’t skipped - but it can directly impact purchase consideration. Consumers outside the home, with wallet
and keys in hand, are active and receptive to messaging along the path to purchase.
RMG Networks is the leader in digital place-based media. We understand and deliver the largest network
of captive viewing and digital media advertising opportunities to agencies and brands. Tens of millions of
consumers each month, engage with our digital place-based media and change their purchase behavior
as a result of context. We’ve commissioned New York based photographer, Kate Owen to create this photo
exposé highlighting this Addictive medium. We hope that you enjoy!
Garry McGuire, Jr.
CEO, RMG Networks, Inc.

5. We can’t look away.
It catches our eye. And in that moment, everything else fades. Even when we try to turn
away, we can’t. We’re addicted.
This is the grip of these screens. Now that we think of it, they’re everywhere, aren’t they?
Helping us through our day. Giving us that small fix whenever we need it. Information,
entertainment, distraction. Whatever gets the job done.
What did we do before? In those dark days before perpetual content at every turn?
They were bleak, barren times. Let’s never speak of them again.
Instead, let’s celebrate this sweet addiction of ours. These small portals to anywhere.
And let’s find out exactly what they can do.
digitaladdiction.tv

6. Breaking a sweat
at the gym.

7. digitaladdiction.tv

8. The
tort
uro
us t
hing
sw
ed
o fo
r va
nity
. Th
ep
ain
. Th
e su
ffer
ing
.
Let’s just
focus on
the scre
ens.
digitaladdiction.tv

9. rcials
me
com es.
p th
e . sho
t sk
i help the es.
c an’ e , ee mt
o
ab out sho
, we t ho
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ed . Ev
e
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li wa uld
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at
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digitaladdiction.tv And

10. out.
orking
ere, w hows.
e’re right h t our s
ow w re jus ome.
et hey kn t. T hese a h at h
ost lik ow th
a watc
It’s alm ca n’t kn nel s we’d Right?
ey chan
But th exact
me
The sa
digitaladdiction.tv

11. Living luxuriously
at the airport.

12. digitaladdiction.tv

13. Time doesn’t fly when we’re waiting to fly.
Unless we have something to watch.
Yes, this is going to make it much better.
digitaladdiction.tv

14. We’ll catch up on the news.
A weather update so we know how things look for our flights.
We’ll just watch a little bit.
Just until the next commercial.
digitaladdiction.tv

15. Okay, we’ll watch the commercials, too.
That’s fine. There’s plenty of time to read.
That book isn’t going anywhere.
But this screen will only be here for a little while
digitaladdiction.tv

16. Actually, the screen will stay, but we’ll be flying soon.
Just like time is now.
digitaladdiction.tv

17. Indulging the dramatic
on the airplane.

18. e
flight is going to b
We have w ork to do. And this
productivity.
a pocket of pure
digitaladdiction.tv

19. lso this little screen.
Or wait. There’s a
the game.
h TV. Catch
We can watc than work.
This is better
A little news.
this instead.
Yes, we’ll do
digitaladdiction.tv

20. digitaladdiction.tv

21. We know, Ian! We know abou
t the edits
that need to be made to the
presentation!
We also know we can’t
look away from this screen!
Go look at your own
screen, Ian!
And leave us in peace!
digitaladdiction.tv

22. There we go. This
feels right. This fee
We can quit any ls good.
time we want to.
digitaladdiction.tv

23. Making moves
in a taxi.

24. digitaladdiction.tv

25. This is a seri
ous score.
We put a h
urt on thos
and now w e stores
e’re ready
this new lo to take
ok out on
But where the town.
?
digitaladdiction.tv

26. w ideas.
This scre en has a fe
ems hot.
That re staurant se club.
go hit that
we could
And then
it.
Oh, but wa
n.
Across tow
The re’s a sale! .
it if we hurry
We can make
digitaladdiction.tv

27. .
ur guide
en be o
t his scre
e’ll let
work to do! W
e have
Driver, w
now it.
. I just k
us wrong
’t steer
It won
digitaladdiction.tv

28. Finding a fix at
the pharmacy.

29. h more exciting
tha t sounds so muc
for drugs. Man, gth boredom
We came here of maximum-stren
getting a dose
than it is. We’re .
tion to be filled
waiting for this prescrip
ll us. Strangely relevant
screen. It has things to te
But here’s something. A
ly make a lot of sense.
things. Things that sudden
digitaladdiction.tv

30. We didn’t know that about the benefits of
ginkgo biloba. Sounds exotic.
We should pick up some while we’re here.
And there’s a sale on moisturizer.
For some reason that sounds exotic, too.
digitaladdiction.tv

31. come back again soon.
This place isn’t so bad after all. Let’s
soon is too soon?
digitaladdiction.tv
The only question is, how

32. Keeping current
at the café.

33. digitaladdiction.tv

34. The coffe
e is good
We’re pre here. Stro
tty sure th ng. Make
at’s why w s us feel te
we just do e come b n feet tall
n’t leave. ack. Or w and bulle
hy, on som tproof.
e days,
But there’s
something
else.
digitaladdiction.tv

35. learn what’s happening
It’s just so easy to sit here, juice up, and
Twitter updates!
in the world. It’s the very newest news! And
!
And more! Coming at us in big-screen form
digitaladdiction.tv

36. ore
te. Just one m
We’ll le ave in a minu
news stories.
coffee. Ma ybe two more
of tweets.
And a couple
coffee.
Then another
t’s get comfortable.
Oh, to hell with it. Le
digitaladdiction.tv

37. We like to watch.
We’re under the grip of these screens. They won’t let go. And the truth is, we don’t even want
them to. We’re addicted. Proudly hooked on whatever it is they have to offer.
Context matters. We don’t engage at home-we unwind. Many of us are so busy that we’ve cut
the cord in our home and live on-demand, time-shifted and wireless in our cocoons. “Outside
the home” is the new “in-home.” The only way advertisers can engage with us and make us
aware of their latest offerings is through these screens.
Do you want to get in on this? We know the perfect place.
We’ll hook you up.
sales@rmgnetworks.com

38. CONtRIButORs
Photographer
Kate Owen
Kate Owen is an award-winning photographer whose work has appeared in American Photo, V
Magazine, and The New York Times. She studied photography at Brown University and RISD, during
which she enjoyed independent studies with photographers Annie Leibovitz and Jim Goldberg.
Since moving to New York in 2010, Owen has quickly become a part of the scene, working on
spreads for Vogue and Vanity Fair with some of the most sought after figures in the industry.
Art Director
Evie Tilney
Evie Tilney, a frequent collaborator, is an art director and producer who can be found heading up
major runway shows during New York Fashion Week and dreaming up scenes that soon become
the center of major advertising campaigns and fashion editorials.
Associate Producer
Emily Jockel
Copywriter
Jason Headley
Creative Direction and Layout
Kyle Michel
digitaladdiction.tv

39. we can help
sales@rmgnetworks.com