The poster aims to discourage smoking by showing a man with a hook in his mouth, as he is hooked on cigarettes. This visual representation helps convey the message that the NHS could help people quit smoking if they are hooked on cigarettes. However, the NSPCC poster may not be as effective, as its plain design lacks color and doesn't attract attention.

1. Creative and Media: Level 2 Higher Diploma Unit 5: Campaign
Level 2 Higher Diploma Creative and MediaUnit 1: Scene
5.1.3 Poster research findings
Student Book
pp 142–51
When you are looking at campaign posters you could use the following chart to help you.
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2. Unit 1: Scene Creative and Media: Level 2 Higher Diploma
Unit 1: Scene
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Diploma Level 2 Information Technology
NS The Y No,
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2 © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free.

3. Creative and Media: Level 2 Higher Diploma Unit 5: Campaign
Level 2 Higher Diploma Creative and MediaUnit 1: Scene
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© Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free. 3

4. Unit 1: Scene Creative and Media: Level 2 Higher Diploma
Unit 1: Scene
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Diploma Level 2 Information Technology
k h.
and
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4 © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free.