2. COMMON SOCIAL MEDIA OBJECTIONS
1. It’s a waste of time.
2. It’s a generational thing.
3. Competitors will steal my employees.
4. My clients aren’t on it.
5. The returns aren’t there.
6. I don’t have time to manage it.
7. Relationships are built face-to-face.
8. I want my privacy.
9. I don’t know where to start.
3. Companies traditionally “owned” marketing
messages because only companies could
afford access to media...
...but not anymore.
120 MM 120 MM 200 MM 750 MM 35 hrs of
professionals US readers accounts members video per min
4. Marketers now face unprecedented
competition for peoples’ attention.
97% of social media users keep in touch with people
3% keep in touch with companies
Invoke Solutions, 2010
5. Marketers also face a trust deficit...
64% trust people they know
36% trust brands
People turn to people nearly
twice as often as brands!
eMarketer, 2010
6. ...a lack of control over
the results of employee
searches...
7. ...and unclear expectations for relationships.
20% of FB
“friends”
are work
connections.
Creative Group, 2011
9. A new, profersonal™ business world is emerging.
Company meeting on a Miami beach. Photo courtesy Sanden Daphid
10. The people behind your marketing
have been exposed, and customers
now control direct access to them.
11. 9%
Reality check: Ajax studied the LinkedIn
profiles of over 50,000 digital marketing
agency employees and found employers’
brand messages absent in all but 9% of them.
ALIGNMENT Ajax Social Media, 2011
12. Workforce Marketing is the
interactive evolution of logo-
embroidered apparel. It ensures
employees can credibly represent
the brand while engaged on
social media.
13. Workforce
marketing
keeps employees
connected
with the
brand, which
keeps
customers
and prospects
connected
with the
brand, too.
:)
14. 400%-
The degree to which Ajax training increases employee engagement with a brand.
800% ! Ajax Social Media, 2011
15. Clients are B2B and professional service
companies in a wide range of industries.
16. 10 Case Study: Sales
Sales had been unable to get a
meeting with a marketing lead for
90 days. Using profersonal™
connections, Ajax helped the sales
rep earn a warm conversation with
the buyer... in 10 minutes.
MINUTES Ajax Social Media, 2011
17. 2 Case Study: Social Marketing
A design consultant began sharing
company updates with her network
to stay top of mind amongst her
clients. She earned repeat business
with her 2nd LinkedIn status update.
UPDATES Ajax Social Media, 2011
18. 1 Social HR/Recruiting Support
Once a quarter, Ajax sponsors
Talent Net Live, a social recruiting
conference that helps businesses
find the exact perfect person for
each of their open positions.
CANDIDATE Ajax Social Media, 2011
19. Workforce Marketing includes four elements:
• Education (for organizations)
• Social Media Coaching (for executives)
• Training (for employees & managers)
• Content development (for marketing)
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media and inspire individuals to take action.
Adam Daniels photography, 2009
21. Social media coaching ensures executive
and organizational readiness for changes
in the style, direction, pace, and frequency
of internal and external communications.
24. ...and turns “mindless” interactions into
opportunities to foster rapport and relationships.
25. ACHIEVE
get on social media
RESULTS
Business strategy first, program objective
second, tools and tactics third.
26. 1st LinkedIn Live certified company in North America.
Programs built from the ground up based on best practices in:
• Leadership & management communication
• Sales and business development
• Online community building
Social content development
Proven ability to achieve results
Focused on B2B and professional service firms
27. Are you ready?
Contact Vincent Gatti to get started:
888 244-6698 x707
vincent@ajaxsocialmedia.com
Thank you!
