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Music Magazine Evaluation

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Music Magazine Evaluation

  1. 1. MMR Evaluation
  2. 2. In wh at ways d oe s you r p rod u ctu s e , d e ve lop or ch alle nge form s and conve ntions of re al m e d ia p rod u cts ?
  3. 3. Th e m as th e ad is b old and I h ave u s e d a p u ff on m y front cove r to e ncou rage re ad e rs to p u rch as e m ylarge in th e top le ft th ird to m agazine b e lie ving th at th e y are ge tting m ore for th e ir m one y.gain re ad e r inte re s t. It is in as im ilar font and s tyle to th e I h ave u s e d an acronym as m ym agazine N M E . Th is b old m agazine nam e s im ilar to N M E font h as a ve ry m as cu line m agazine . M M R m e aningconnotation re s u lting in M onth ly M u s ic R e vie w is againgaining fu rth e r m ale inte re s t. s im ilar to th e N M E acronym , m e aning N e w M u s ical E xp re s s . Th e acronym I h ave u s e d te lls th eI h ave inclu d e d cove r line s re ad e r to wh ich ge nre m ywh ich fe atu re th e nam e of m agazine is . I h ave als o e ns u re db and s in wh ich m y targe te d I h ave th e acronym m e aningau d ie nce wou ld know, to writte n on th e m agazine forgain inte re s t. I h ave als o re fe re nce .fe atu re d a cove r line re ad ingth e m ain s tory in a large r fontto gain re ad e r inte re s t. Th is Th e m od e l is p lace d on a wh iteis als o fe atu re d on p le nty of b ackgrou nd in th e righ t th irdoth e r e xis ting m agazine s e ns u ring no atte ntion is d ive rte d from th e m od e l. Th e m od e l is d re s s e d in cas u al ind ie fas h ione d cloth e s to d e m ons trate wh at typ e of Th e th re e p ie ce colou r s ch e m e containing b lack and m u s ic th is m agazine re p re s e nts . wh ite with one contras ting colou r is a conve ntion ofte n u s e d with m any m agazine s . M ine cons is te d of e b ar cod e is p lace d in th e b ottom Th a b u rgu nd y re d , b lack and wh ite wh ich give a righ t th ird s o it is m ore d is cre te and m as cu line fe e l. not e as ily s e e n.
  4. 4. I h ave give n m y re ad e rs a m u s ic M any m agazine s u s e th e ve ry s te re otyp ical title of th e conte nts asind e x s o th e y can s e e wh ich conte nts , I h owe ve r ch alle nge d th is calling it M M R th is we e kp age s th e ir favou rite b and s arefe atu re d on, I th ink th is give s an I ad d e d a s m all s tory toe xtra fe atu re to m y conte nts as it give th e conte nts p age a b itallows th e re ad e rs to s can of flavou r to wh at th e re s t ofth rou gh and find th e ir favou rite th e m agazine is going to b eb and s q u ickly. ab ou t and e ncou rage m y au d ie nce to re ad on.O fte n on conte nts p age s you findm any im age s , I h owe ve r ch alle nge d I h ave d ivid e d m y conte ntsth is conve ntion b y j s t p lacing one u u p into s e ctions to m ake itim age on th e conte nts p age . Th e e as ie r for m y re ad e r to findm od e l is als o h old ing a gu itar wh at th e y are looking for.d e m ons trating th e ge nre of th e Th is is a conve ntion u s e dm agazine th rou gh th e p rop s u s e d in b y N M E m agazine .th e im age . I h ave again p roce e d e d to u s e th e th re e colou r s ch e m eU s ing th e s u b s crip tion th rou gh ou t m y m agazineinform ation b ox on th e conte nts e ns u ring th at it looksh e lp s e ncou rage th e re ad e rs to cons is te nt.s u b s crib e to th e m agazine . Im ad e s u re th is b ox was in a I h igh ligh te d a fe atu re of I have used slight puns in my contents to N o.1 Be s t G ig G u id e large r font to gain re ad e rs make the stories more interesting b e cau s e I th ou gh t m yatte ntion. encouraging my audience to read them. re ad e rs wou ld like th is .
  5. 5. U s u ally m agazine s I h ave u s e d two d iffe re nt fonts on th e You ofte n find a p u ff on a d ou b lep lace m ore on th e title of m y d ou b le p age s p re ad , I am p age s p re ad ad ve rtis ing oth e rim age th an j s t th e u d e ve lop ing on th e conve ntion of h aving inte rvie ws . H owe ve r I d e cid e d not tonam e of th e m od e l, j s t one font in th e title . u d o th is as it give s m ore room for th eI h ave u s e d a fu ll inte rvie w.s ize im age of m y I u s e d m ore fonts onm od e l wh ich is th is p age as I th ou gh ttaking u p th e wh ole it wou ld m ake it m orep age and only inte re s ting for th ep lacing th e m od e ls re ad e r. It als onam e on it. e m p h as is e s e le m e ntsTh e re fore I am of th e p age th at Ich alle nging th is want th e re ad e r toconve ntion. re cognize .M y m od e l isp ictu re d p u tting h is I h ave u s e d a large r le tte rm id d le finge r u p as to s ym b olis e th eth e re ad e rs will b e b e ginning of a p aragrap hab le to re late to th is wh ich is a ve rye m otion. It als o conve ntional fe atu re . Ire fle cts th e I e ns u re d to u s e th e p age nu m b e r and th e M M R s ym b ol at h ave ad d e d to th is b yp e rs onality wh ich is b ottom righ t th ird of th e s e cond p age , along with th e d ate of u s ing a alte rnative fontd e m ons trate d in th e th e m agazine to ke e p with th e ve ry wid e ly u s e d conve ntion. I and colou r th an th e b od yinte rvie w. d id th is as I b e lie ve it m ake s it e as ie r for th e re ad e r to know of th e te xt. wh e re th e article is for fu tu re re fe re nce .
  6. 6. H ow d oe s you r m e d ia p rod u ct re p re s e nt p articu lar s ocial grou p s ?
  7. 7. Th e m od e l on th e front cove r wou ld p rom ote th e inte re s t ofwh ite , m id d le clas s m ale s wh ich wh at m y m agazine is aim e d at.Th e s ocial and fas h ion grou p m y m agazine is aim e d at is ‘Ind ie s ’wh ich is wh at I trie d to d e m ons trate on m y front cove r. M y m od e lis als o h old ing a gu itar wh ich will grab th e atte ntion of any m u s iclove r. M y m agazine cove r is ve ry s te re otyp ical and s u p p orts th ed om inant id e as ab ou t m y s ocial grou p , b u t I fe e l th is wou ld workin m y b e ne fit as th e au d ie nce will know ins tantly th at th ism agazine is aim e d at th e m . M y m od e l is we aring a ‘R am one s’ t-s h irt wh ich is th e nam e of an old rock b and th at m y targe tau d ie nce wou ld know and lis te n to. Th e t-s h irt is als o from H &Mwh ich is wh e re m y targe te d au d ie nce s h op again th e y wou ldh ave e ith e r s e e n or h ave th e t-s h irt. I h ave p os itione d m y m od e lwith th e gu itar on h is le g and s h owing a re laxe d and e as y-goingap p roach wh ich again re p re s e nts m y targe t au d ie nce . Th ish owe ve r, wou ld n’t ap p e al to th e m aj ority of e th nic m inoritie s d u eto th e re laxe d ap p roach and th e typ e of fas h ion wh ich I h aved e m ons trate d . I h ave u s e d a b u rgu nd y re d for m y m ain colou rs ch e m e wh ich is a m ore m as cu line colou r, it als o is nt as te re otyp ical re d wh ich will ins p ire m y au d ie nce as th e y b e lie vein originality.
  8. 8. Wh o wou ld b e th e au d ie nce for you r m e d ia p rod u ct?
  9. 9. C ons umer Profile:A ge: 1 6-25S ex: M aleC las s : Working - M id d le clas sWorking S tatus :: S tu d e ntHobbies : S ocialis ing with frie nd s , going on inte rne t,p laying m u s ic, p laying in a b and , going to p artie s ,s m oking.Mus ical Interes ts : Ind ie , 60s and 80s b and s andm u s ic, Acou s tic Alte rnative , R ock, U ns igne d b and s .Likes : Vintage , b e ing u niq u e , re tro, p h otograp hy, art,m u s ic, cu ltu re , tattoos , e ar s tre tch e rs .Media C ons umer: T V, film s , m agazine s , ind e p e nd e ntfilm s , s ocial ne tworking s ite s , p h otograp hy, p os te rs .A mbitions : D ont re ally know wh at th e y want to d o,living for th e h e re and now, m ayb e b e com e a m u s ician.
  10. 10. M M R is targe ting m ale s from 1 6 to arou nd 25 ye ar old , wh om are m os t like ly to b e s tu d e nts . I h ave ke p t an id e al ch aracte r p rofile as I m ad e th e fe atu re s of m y m agazine . Ke e p ing m y targe t au d ie nce inm ind , I ch os e to u s e a s and s e rif, large and b old fonts th rou gh ou t m y front cove r, conte nts p age and d ou b le p age s p re ad . Th e s e , I fou nd ,attracte d m y m ale au d ie nce as th e le tte ring looks wid e and m as cu line com p are d to s crip te d or s e rif fonts . Alth ou gh I u s e d variou s fonts with in m y d iffe re nt p age s , all th e te xt on b oth th e conte nts and fontcove r are in cap ital le tte rs , giving a fe e ling of u rge ncy and e xcite m e ntm aking m y m agazine m ore e ye -catch ing, wh ils t attracting m y targe te d au d ie nce . Th e b u rgu nd y re d colou r s ch e m e is a s im ilar one u s e d inb oth N M E and Q , wh ich are ve ry s u cce s s fu l m u s ic m agazine s . U nlike th e s e s am e ge nre e xis ting m agazine s , I trie d to m ake m y m agazine ap p e al to th e you nge r au d ie nce s as we ll. N M E ap p e als to a s ligh tlyold e r ge ne ration of m e n with a m u s ical inte re s t of b oth rock and ind ie m u s ic. Th e cove r line s and b and s with in th is m agazine b oth ind icate an ind ie rock ge nre .
  11. 11. H ow d id you attract/ d re s s ad you r au d ie nce ?
  12. 12. M y m agazine attracts th e you nge r M M R u s e s th e m od e l on th e cove r to s e ll th e p rod u ctge ne ration of ind ie m u s ic love rs th rou gh th e s tyle of cloth ing and th e p rop of th e gu itar u s e d .as it u s e s th e p rop of th e gu itar Th e s e b oth re p re s e nt th e ind ie s tyle to th eand th e ind ie looking m od e l to au d ie nce d e m ons trating th atre late to th e m . From th e ind ie th e re is an ind ie ge nre .s tyle p re s e nte d on th e front cove rm od e l you can m ake th ene ce s s ary connotations toward s By u s ing q u irky cove r line s s u chth e ind ie ge nre . Th is is s im ilar to as no m ore s ile nce and no m oreN M E as it p re s e nts an ind ie road s m ake th e au d ie nce want tos tyle d m od e l on th e cove r along p u rch as e th e m agazine b e cau s ewith m inim al cove r line s ab ou t th e s e are b oth s u b j ct in wh ich eb and s with in th at ge nre of m u s ic. m y au d ie nce wou ld know ab o u tTh e y h ave th e title in th e s am e and wou ld b e ab le to m akep lace wh ich is e ye -catch ing and re fe re nce to. Th is als o give th eth e cove r line s are s e e n in a re ad e rs an ind ication to wh at th es im ilar font. Th e y als o u s e a m agazine inclu d e s , I fe e l th iss im ilar colou r s ch e m e of b alck, wou ld b e a good s e lling p oint as itwh ite and re d . attracts th e au d ie nce via th e ir inte re s t in th e s u b j ct, s u gge s ting e th at th is m agazine will b e of inte re s t to th e m . Th e wh ite b ackgrou nd m ake s th e m agazine fe atu re s s tand ou t and give s a good contras t b e twe e n th e colou rs s h own on th e m agazine .
  13. 13. Th e conte nts p age h old s am u s ic ind e x wh ich will attract Th e d iffe re nt fe atu re s of th em y au d ie nce as it m ake s it m agazine are p artitione de as ie r for th e m to find and re ad s e p arate ly to p rovid e an e as yu p on th e ir p articu larity and d ire ct way for th efavou rite b and s . Th is is a ve ry au d ie nce to find wh at th e yu s e fu l and h and y conve ntion for are looking for. Th is wou ldth is re as on, and it als o s h ows attract th e au d ie nce as it isth e varie ty of b and s th e is s u e e as ie r to find th e ir s p e cificb e h old s . wants th an to h ave to flick th rou gh th e wh ole m agazine to find th e m . It als o h igh ligh tsTh e m inor s tory in th e m id d le of th e m ain p age th at th eth e p age give s th e au d ie nce a m agazine fe e ls wou ld b e th etas te r of wh at th e m agazine is b e s t p age for th e re ad e r togoing to b e like . Th is wou ld als o vie w at th e b ottom of th ee ncou rage th e au d ie nce to re ad p age . Th is m ake s th e re ad e ron and find ou t m ore b e lie ve th is m agazine is forinform ation, p rovid ing a ve ry th e m .u s e fu l and inform ativeconve ntion.Th e op tion to s u b s crib e to th e m agazine is writte n in wh ite in contras t agains t a b u rgu nd y b ackgrou nd , notonly m aking th e writing s tand ou t, b u t ind icating to th e au d ie nce th at th is p articu lar offe r is good , attracting th eau d ie nce to th e m agazine as th e y b e lie ve it is good valu e for m one y.
  14. 14. Th e im age I h ave u s e d Th e s e cond typ e of h and writing font u s e d on th is p age I h ave u s e d a p u ll qu otefor m y d ou b le p age again re fle ct th e non s e riou s ne s s of th e inte rvie w, it to s u m u p th e inte rvie ws p re ad is one of th e d ilate s th e lack of u rge ncy re fle cte d in th e b old cap itals in a s e nte nce grab b ingm od e l p u tting u p h is and m ake s it m ore fu n and e as y going. th e re ad e rs e ye andm id d le finge r. Th is u rging th e m to re ad on.ge s tu re re fle cts th e F or th is I u s e d th etone of th e inte rvie w, q u ote Ill d o m y b e s t ins u gge s ting it is re laxe d , 201 2 b u t no m atte rh owe ve r it als o wh at, I will s om e h owd e m ons trate s th at th e fu ck it u p . Th is q u oteau d ie nce will b e ab le to s h ows to m y au d ie ncere late to th is inte rvie w th at th e inte rvie w isu rging th e m to re ad on. re laxe d and e as y going with th e u s e of tab oo langu age , th is attracts th e au d ie nce as th e yTh e u s e of th e cap ital can re late to th is .le tte r at th e s tart ofe ach p aragrap h notonly links th e font u s e din th e title of th e p ageinto th e b od y of th ete xt, it als o connote s a I h ave u s e d th e m od e ls nam e in a wh ite b old font, b u tfu n and q u irky fe e l, als o writte n in cap itals le tting th e re ad e rs know wh oattracting th e re ad e r to th e inte rvie w is ab u t ins tantly, attracting m y au d ie nceth e p age . to re ad th e inte rvie w as th e y are fam iliar with th e p e rs on it is ab ou t;.
  15. 15. http://www.youtube.com/watch?v=2I3gSeo1u_w I asked 2 boys and 2 girls of my targeted audience whether the front cover of my magazine attracted them. I found that both the boys were attracted to my magazine through the musical element, one of the girls was attracted to the front cover by the attractiveness of the model, and the last girl wasnt attracted to the cover at all because it wasnt the music genre she liked. All in all I found that my magazine attracted the right audience of a male student, for the reasons I expected.
  16. 16. Wh at kind of m e d ia ins titu tion m igh t d is trib u te you r m e d ia p rod u ct and why?
  17. 17. IP C m e d ia was cre ate d in 1 968, by m e rging th e U Ks th re e le ad ing m agazine p u b lis h e rs – G e orge N e wne s , O d h am s P re s s and F le e tway P u b lications . It h as cre ate d ove r 90 m agazine s and th e y h ave good e xp e rie nce with p u b lis h ing m agazine s . Th e y als o p u b lis h th e m u s ic m agazine N M E wh ich is of s im ilar ge nre to m y own.Bau e r h ave b e e n arou nd for ove r 1 00 ye ars andh as m agazine s circling arou nd th e world . It ownsove r 80 influ e ntial m e d ia b rand s wh ich inclu d eKe rrang and Q m agazine , two ve ry s u cce s s fu lm u s ic m agazine s . Alth ou gh th e s e m agazine s areof a d iffe re nt ge nre th an th e one I h ave cre ate d ,Ke rrang is m ad e for th e R ock ge nre and Q is for awid e au d ie nce of ne w m u s ic, wh ich u nlike m y ownm agazine , le ave s th e m op e n for m any d iffe re ntge nre s of m u s ic.
  18. 18. From this light research I have come to the conclusion that IPCwould be a good publishing company for my magazine because of its experience with the similar magazine NME in which they have been publishing for many years. However, the magazine NME is very similar to my own which could be conflicting. Although IPC has lots of experience with publishing manydifferent genres of magazines, they only have one existing music magazine demonstrating a lack of knowledge in this genre. Bauer, on the other hand, have years experience of publishing multiple successful music magazines such as Q and Kerrang. For this reason I would choose Bauer magazine to publish mymagazine as they have more experience with a variety of music genres, however they dont appear to have a indie magazinewhich shows there is a gap in their publications for my magazine. They also have a very good reputation with music magazines which will give my magazine a good reputation before it is even published. Therefore Bauer would be the most appropriate publication company for my product.
  19. 19. Wh at h ave you le arnt ab ou tte ch nologie s from th e p roce s s of cons tru cting th is p rod u ct?
  20. 20. I u s e d a varie ty of s oftware s to com p le te th e m aking of m y m agazine cove r, conte nts and d ou b le p ages p re ad . Th e s e inclu d e : Ad ob e P h otos h op and Ad ob e InD e s ign. By th is e xp e rie nce I e xte nd e d m yknowle d ge in InD e s ign, and le arnt h ow to u s e iM ovie for th e firs t tim e . I p rod u ce d m y final ou tcom e s inInD e s ign, h owe ve r I fou nd th is s oftware h ard to u s e and u nd e rs tand , re s u lting in m y final ou tcom e s notb e ing th e h igh e r q u ality th at I wante d th e m to b e . H owe ve r, th is s oftware d id h ave h e lp fu l tools wh ich Iu s e d to p rod u ce m y final ou tcom e s . F or e xam p le th e b oxe s wh ich are s e e n arou nd th e fe atu re s on th em agazine s e nab le d m e to e ns u re th at th e te xts and im age s wh e re in-line on th e front cove r and conte nts ,m aking th e m look a h igh e r s tand ard . I u s e d colou r s e le ction, colou re d b oxe s , m u ltip le fonts and s ize s togive m y ou tcom e s and m ore p rofe s s ional look and fe e l. I u s e d a d rop s h ad ow on th e title of m y m agazineto ad d e m p ath is e s to it, along with a ou te r glow arou nd th e title of th e m agazine on th e conte nts p age . Iu s e d Ad ob e P h otos h op to e d it, and cu t ou t m y im age s s e e n on m y front cove r and d ou b le p age s p re ad . Tod o th is I u s e d a varie ty of th e p e n and m agic wand tool, wh ich p rovid e d m e with a cle an and p rofe s s ionalfinis h to m y im age s . Afte r cu tting ou t m y im age u s e d on th e d ou b le p age s p re ad , I p lace d a s ligh t gre ygrad ie nt in th e b ackgrou nd to give te xtu re to th e im age . I fou nd th e s e s oftware s ve ry u s e fu l wh e np rod u cing m y final ou tcom e s e ve n if I s tru ggle d s ligh tly with th e InD e s ign s oftware .
  21. 21. Looking b ack at you rp re lim inary tas k, wh at d o you fe e l you h ave le arnt in th e p rogre s s ion from it to fu ll p rod u ct?
  22. 22. Looking b ack at m y p re lim inary tas k I h ave d is cove re d th at I h ave gaine dth e ab ility to m ake a s u cce s s fu l m agazine cove r. Th rou gh p rogre s s ion andp ractice with P h otos h op and InD e s ign I h ave b e e n ab le to s u cce s s fu lly cu tou t figu re s , with ou t looking am ate u r, and p rod u ce e ffe ctive b ackgrou nd s ,Anoth e r we akne s s I h ad with d oing th e p re lim inary tas k was th e u nre alis ticap p e arance of th e m agazine cove r, I h ave le arnt th at by looking at oth e re xciting m agazine s you can e ns u re th at you r own looks p rofe s s ional. Withm y p re lim inary tas k I als o s e e m e d to u s e th e u s e of b ocks for m y te xt to b ein, looking b ack I find th at th is looks ve ry u np rofe s s ional and u nre alis tic. Itd oe s nt flow nice ly and looks ve ry am ate u r. I als o u s e d th e s am e font s tyleth e wh ole way th rou gh wh ich I h ave late r fou nd to b e ve ry b oring. Th rou ghm y p rlim inary tas k I h ave le arnt a lot ab ou t wh at looks p rofe s s ional andwh at d oe s nt. H owe ve r if I d id nt d o th is tas k at firs t I d ont b e lie ve m y m u s icm agazine wou ld look as p rofe s s ional and re alis tic as I b e lie ve it d oe s now.

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