How online fits into the marketing mix
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A presentation by the South African Online Publishers association on the local online advertising market
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How online fits into the marketing mix
- 6. Path Analysis Measurement and Web Statistics Site Statistics Market Rankings Browser Based Measurement Page Impressions Unique Browsers Frequency Duration Trend Site Demographics Online Surveys Audience Profiling Target Audience Locate Affinity
- 8. <1% <10%
- 10. 8,114,396 Monthly World-wide readers/UBs 4,159,420 Monthly Local readers/UBs
- 11. Less than 10% internet penetration in SA
- 12. BUT, what is the internet penetration of your target market or product?
- 13. SA online population bigger than country of Ireland
- 16. Info: Adex Apr 05 – Mar 06. AMPS 2005RA LSM 9-10 media usage to media adspend Source: Acceleration Media
- 17. #1 Medium for reaching people @ work
- 20. Interactive Advertising Bureau http://www.iab.net
- 25. It’s all going digital It’s all going online
- 26. http://www.opa.org.za/advertising OPA Secretary, Theresa Vitale [email_address] | 011 454 3534 OPA Online advertising guide (pdf): http://www.slideshare.net/matthewbuckland