Internet Advertising is a set of tools for delivering promotional message to people worldwide, using the internet as a global marketing platform. Internet advertising is a way to demonstrate your offers in front of over 4.3 billion web users around the globe. The global online advertising industry size reached US $186.6 billion in 2021. Internet is a fast growing market medium. Global online advertising market size ,2022 to 20227 (in US $ Billion).

1. Internet Advertising
and its Popularity

2. Internet Advertising
and its Popularity
Overview
Internet advertising is a set of tools for delivering promotional
message to people worldwide, using the internet as a global marketing
platform.
The Problem
 Customers ignore ads
 Consumers get distracted
 Technical Viewing Problems
 Too many Options
 Expensive Ad prices
The Solution
 Measurable Results
 Limited Reach
 Immediate Effects

3. Highlights
Internet advertising is a way to demonstrate your offers in
front of over 4.3 billion web users around the globe.
 Establish relevance to target audience.
 Exhibit uniqueness from competition.
 Prove credibility through product characteristic or use.
 Add to consumer knowledge.
 Execute through relevant touchpoints.
Key to Success
Be flexible and open to change.
Set SMART objectives.
Execute perfectly.
Exercise creativity throughout the process.
Target audience with market segmentation.
Diversify your channels, tactics, and strategies.
 Integrate your sales and marketing.
Collect, measure, track, and analyze data.
Always stay connected to your audience.
Collect feedback and respond to it accordingly.
Financial Highlights
The global online advertising market size reached US$ 186.6 Billion
in 2021. Looking forward, IMARC Group expects the market to reach
US$ 349.6 Billion by 2027, exhibiting a growth rate (CAGR) of
10.9% during 2022-2027.

4. Abstract
Internet is a fast-growing advertising medium. The expansion of
internet-based advertising is transforming the advertising business by
providing more efficient methods of matching advertisers and
consumers. Today companies are inclined towards using internet to
reach out to more customers. For this purpose, a large portion of
companies marketing budget is being allocated to online advertising.
During the past decade traditional media firms are taken over by the
online media with traditional marketing and its strategies being side
lined by new marketing strategies. This paper reflects awareness and
practices of current online marketing strategies among new and
existing firms.
During the past decade, the popularity of the Internet has been
growing explosively. The number of companies that create web
presence to communicate with customers as well as other firms has
been dramatically increasing. Advertising delivered over the internet
"online advertising"-has become a significant source of revenue for
web-based businesses. Even before the Internet there were many
different ways to advertise, in different media such as radio, TN,
newspapers, magazines, as well as via telemarketing or pamphlets.

5. When the Intermet arose, a number of search options became
available. Companies had the option to advertise themselves on a
larger scale. Usually, the goal of online advertising was to get
company- and/or product name. a statement etc. communicated to as
many people as possible for the smallest price possible. Thus,
marketing has been redefined via the Internet, and given even small
businesses a chance to promote and brand their products on a larger
scale. The Internet has therefore experienced enormous growth in
online advertising, since its inception in the early 1990's. After the
dotcom collapse, the Internet was almost disregarded because of
many failing website- based businesses that had expectations to the
market and assumptions about consumers. However, both consumers
and companies continued exploring online options.