How will the Internet Of Things be shaped during the next years for retailers and what impact will it have on users? Meysam Moradpour, keynote speaker at the Internet of Retail Minds Conference in September in London, describes his point of view.

1. www.2015.mes-production.we-conect.com
SPEAKER INTERVIEW

2. WHO DID WE TALK TO?
www.rethink-iot-retail.com
We had a chat with Meysam Moradpour – Director, Digital Ventures at Pizzahut – prior to his talk at
Rethink! Internet of Retail Minds Europe 2016
About Meysam:
Meysam spent the past ten years in various digital roles around the world spanning from product management, digital marketing, business
development, eCommerce and startup ventures. He moved to Pizza Hut in order to use his skills and enable the category leader also
become the digital leader in the space.
About the session:
Meysam will hold a closing keynote with the topic “Internet of Commerce Things.” He will provide an overview of the main players in the IoT
field and present some great examples of how organisations can take advantage of the IoT technologies and become innovators.
Enjoy the interview!
Connect with
Meysam:

3. www.rethink-iot-retail.com
“Latest digital trends presented with real life case studies and
actionable tips.”
Simon Swan, Met Office

4. THE INTERVIEW
Internet of Retail Minds: Where do you see the IoT and its
technologies creating the most impact in the retail industry?
Meysam Moradpour: I see them creating the most value in terms of
breaking barriers and generating new channels for commerce. The
connected home and car will have huge impacts on everyday life in 3-5
years from now. Consumers will use appliances differently than today
and it will help them to live healthier and save costs. IoT will create a
network of billions of sensors that will monitor, guard and create many
opportunities for retailers across continents.
Internet of Retail Minds: Where do you see the IoT and its
technologies creating the most impact in the retail industry?
Meysam Moradpour: There are two main barriers: Privacy and time. By
putting sensors in your home and car, companies will invade users’
privacy in a way no one has ever done before. As always, there will be
lots of concern and doubts but over time, with the right benefits created,
these will go away.
The other barrier is simply time. IoT will require users to do things
different than ever before and it will take time for users to change their
old habits and become used to control their home and car with their
voice and fingertips.
Internet of Retail Minds: What are the most critical pieces missing
today that will be needed to support this sort of computational
ubiquity and at the same time make your customers happy?
Meysam Moradpour: We’re missing the consensus of users to
understand the value add of putting thousands of sensors in their houses
and monitoring their every move. We need go-to use cases that will take
this mainstream. Think of what Pokémon Go did for Augmented Reality.
These use cases will come over the next five years.
www.rethink-iot-retail.com
Connect with
Meysam:

5. THE INTERVIEW
Internet of Retail Minds: Will the IoT enable new business models or
new business applications? How do they look like?
Meysam Moradpour: Yes, they will. Many of the things we use today
could be improved by getting smart. If you just take the connected home
and car as examples, there will be dozens of new business models
emerging that will allow users to do and use applications in a way never
seen before.
Internet of Retail Minds: How are you at Pizza Hut
implementing/taking advantage of the IoT?
Meysam Moradpour: We’re looking at IoT from our users’ perspective.
We want to create applications and use cases that help them order, pick-
up and get pizza delivered easier than today. By doing this, we can add
true value for them and only then will they consider using these new
applications/channels. One IoT example is Amazon’s Dash Button; it
clearly solves a problem and offers an easy and seamless solution to its
users.
Internet of Retail Minds: What expectations do you have regarding
the Rethink! Internet of Retail Minds 2016? Which outcomes and
benefits do you expect to gain from the exchange with participating
companies?
Meysam Moradpour: I look forward to learn about new trends and use
cases for IoT from industry peers. I hope that we can identify a few
actionable initiatives we should pursue after the event.
Internet of Retail Minds: Which burning questions or challenges
would you like to discuss within the Rethink! Internet of Retail
Minds community?
Meysam Moradpour: I think the “when” and “how” of implementing IoT
into users’ homes, cars and other locations will be a good discussion
forum.
www.rethink-iot-retail.com
Connect with
Meysam:

6. www.rethink-iot-retail.com
Interesting line-up & very well organised!
Sven Krueger, T-Systems

7. JOIN INTERNET OF RETAIL MINDS 2016
www.rethink-iot-retail.com
For a chance to hear from leading experts from the industrial Internet of Things, E-
commerce and retail ecosystem and exchange experiences and knowledge on how your
business can benefit from new technologies, join us at Rethink! Internet of Retail Minds
Europe on September, 26-27 in London.
Over 150+ attendees and speakers will challenge current thinking, unveil the latest
innovations and define the future of the IoT technologies in the retail space.
To book your ticket for the leading retail and IoT event, go to:
www.rethink-iot-retail.com/en/book-now

8. www.rethink-iot-retail.com
Taz Shariff
Business Partner Director
+44 (0) 20 38083100
taz.shariff@i-conect.com
TO SPONSOR
Elena Wilkniß
Programme Director
+49 (0) 30 521070339
elena.wilkniss@you-conect.com
TO SPEAK
Saheed Ladapo
Sales Director
+44 20 38083103
saheed.ladapo@i-conect.com
TO ATTEND
GET IN TOUCH

9. www.2015.mes-production.we-conect.com
SPEAKER INTERVIEW