3. For the sake of interaction and engagement, remember that mobile
advertising is much more than standard banners. Today, your brand can be advertised
through various formats on mobile:
More than just a banner
Native
It can appear as native to
the overall app
design
Video
It can be seen in video
formats
Reactive
It can be reactive to the
touch points of the
consumers
Mobile Ad FormatsOverview
4. The next three pages will provide you with an overview of the
most common mobile ad formats of 2015.
This ad format works more like
content and is commonly applied
by social networks such as Facebook
and Twitter.
What mobile marketers love about
native ads is that they are adapted
to the natural layout of an app. They
match both the feel and the function
of a particular app and thereby avoid
to disturb the overall user
experience.
Native Ads
Rich HTML5 experience is probably
what describes interstitials the best.
Full-screen interstitials can contain a
static image, rich media and even a
video.
This ad format often appears full
screen in between game levels or
other app formats that transition
from one step to another.
Intertitials
types of ads
Mobile Ad FormatsOverview
5. Rich Media
Interactivity must be the key
word of Rich Media ads. This
format is commonly
distinguished with a multitude of
engaging ad creative attributes
including video, sending an SMS
message, embedding audio etc.
Thanks to the interactivity, this ad
format often contributes to
higher engagement with app
users.
Banner
Probably the most dominant
form of advertising on the
internet and on mobile as well.
Banner ads can especially work
great to improve brand
awareness and visibility. A
smartphone banner ad can
appear at the top or bottom of
the device screen and it can also
be inside a mobile app or on a
mobile web page.
Mobile Ad FormatsOverview
6. A push notification is a message the app
owners sends directly to the user’s smart-
phone.
Usually, push notifications will appear on
the front screen similar to an SMS or MMS.
Push notifications are directly
integrated with an app and the message
can be adapted from one time to another,
depending on the objective of the app
owner.
Push notifications
If you want to get
your consumers a
rich brand
experience on
mobile, then video
Video
Mobile Ad FormatsOverview
must be the right ad format for you. On mobile, video ads
normally last between 15 or 30 seconds and can appear either
before content, in the middle of the content or after the user’s con-
tent is finished.
8. Dimension
300 x 50
Max File size
18KB
Format
.gif/.jpg /.png
Dimension
320 x 50
Max File size
22KB
Format
.gif/.jpg/.png
Dimension
300 x 250
Max File size
50KB
Format
.gif/.jpg/ .png
SpecificationsStandard Banners - Smartphone
Dimension
320 x 480
Max File size
18KB
Format
.gif/.jpg /.png
Dimension
480 x 320
Max File size
18KB
Format
.gif/.jpg /.png
9. Tablet MREC Leaderboard
Dimension
300 x 250
Max File size
50KB
Format
.gif/.jpg /.png
Dimension
728 x 90
Max File size
25KB
Format
.gif/.jpg/.png
SpecificationsStandard Banners - Tablets
17. Dimension
300 x 50
File size
< 10k
Format
HTML 5
Dimension
320 x 50
File size
< 10k
Format
HTML 5
Dimension
300 x 250
File size
< 10k
Format
HTML 5
Banner - Smartphones
SpecificationsRich Media
18. Dimension
300 x 250
File size
< 25k
Format
HTML 5
Dimension
728 x 90
File size
< 25k
Format
HTML 5
Banner-Tablet
SpecificationsRich Media
