1) The document discusses a marketing campaign called "Reduce then Produce" aimed at promoting energy efficiency and solar power to San Diego homeowners. 2) The campaign encourages homeowners to first reduce their energy use through home upgrades costing less than $199, then receive an exclusive solar deal. It is a group savings program providing financing and incentives. 3) The campaign saw over 5.6 million impressions, nearly 12,000 clicks, 17 home assessments, 5 upgrades, 4 energy audits, and 2 solar installations, showing successful early results from the unique "reduce then produce" approach.