By using advanced technology, Shell aims to meet growing energy demand while reducing environmental impact by unlocking new sources of energy and optimizing existing oil and gas resources. The document discusses Shell's business offerings and advertising strategies using social media and Groupon to drive sales. It proposes a $10 million budget and notes that sales are affected by weather, increasing when it is colder and decreasing when it is warmer.

1. By: David Cho

2. Goals & Challenges
To meet growing energy demand with less
environmental impact.
Using advanced technology to help unlock
new sources of energy.

3. Business
•Shell Refillable Card
•Shell Saver Card
•Shell Gift Card
•Shell Platinum Master card
•Shell Fleet Credit Card
•Shell Pay My Bill or
Contact Card
•Drive for Five

4. Advertising through social media and
blogging with NO cost…

5. Advertising through social
media with LITTLE cost…

6. Metric of Success on Groupon
The number of customers purchasing our deal on
Groupon exceeds or reaches our estimated number

7. Increase in facebook fans, Twitter
followers, Foursquare check-ins which will
eventually lead to increase in
sales…

8. Metric of
Success

9. •By meeting the world’s rising
demand for energy through
advanced technology
•By unlocking new sources of
energy and making the most of
existing oil and gas resources

10. Timeline & Budget
• When the whether is • 10 million of total
warmer, sales will advertising budget
decrease
• When the whether is • 10 million of proposed
colder, sales will initiative
increase