Identifying and measuring ic

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  • This is the knowledge factory
  • 10 year old company Great market, excellent technology Processes a little less mature
  • Identifying and measuring ic

    1. 1. Identifying and measuring the unique IC of a company
    2. 2. Investment patterns shifting… Intangible capital •Computerized information – Software – Databases •Innovative property – R&D, broadly defined – Copyrights and licenses – Designs Intangible vs. tangible investment rate •Economic rises over time in the United States competencies – Marketing and branding – Strategic firm practicesSource: Corrado and Hulten (2010). Last point plotted is 2007. www.conference-board.org/data/intangibles/
    3. 3. …but the investments are invisible Intangibles information gap Intangible book value Tangible book value Source: Ocean Tomo
    4. 4. “When the map and the territory don’t agree, always believe the territory” Gause and Weinberg describing Swedish Army Training
    5. 5. Intangible capital territory Human Capital Employees collaborating together and with external partners RelationshipStrategic to create re-usable knowledge, Capital Capital designs and processes that meet market needs via a viable business model Structural Capital
    6. 6. Identifying and measuring the unique IC of a company Example of a software and service company in the healthcare field
    7. 7. Questions to identify core IC• What do you do to create value and get paid by your clients (strategic capital)?• What are the key processes and knowledge that support the model (structural capital)?• Who are the key partners that support the model (relationship capital)?• What are the key competencies your people need to support the model (human capital)?• How do these pieces fit together and link to a market (strategic capital)?
    8. 8. How do you get paid? Strategic Capital
    9. 9. What’s your key technology/IP? Structural Capital
    10. 10. What are the key processessupporting this business model? Structural Capital
    11. 11. Partners and Customers? Relationship Capital
    12. 12. …and core competencies? Human Capital
    13. 13. How does itall fit togetherand link with the market? Strategic Capital
    14. 14. Stakeholders assessment Performance Areas Score Range 1-Management 3.40 AverageHummn 2-Employees 3.60 Above Average 3-Processes/Systems/IT 3.39 AverageStructural 4-Marketing and Sales Processes 3.60 Above Average 5-Technology/IP 3.74 Above Average 6-Customer Base 3.53 Above AverageRelationship 7-Network/Non-Customer Relationships 3.21 Average 8-Brand 3.18 Average 9-Business Model 3.40 Above AverageStrategic 10-External Factors 3.97 Above Average
    15. 15. …visual report of scoring5.004.504.003.503.002.502.001.501.00 Human Capital Structural Relationship Strategic Capital Capital Capital
    16. 16. Another example Healthcare Staffing Company
    17. 17. Knowledge Factory
    18. 18. IC Assessment5.004.504.003.503.002.502.001.501.00 Human Structural Relationship Strategic Capital Capital Capital Capital
    19. 19. More resourcesMethodology ICValueDrivers.comBook IntangibleCapitalBook.comArticles/Blog SmarterCompaniesBlog.comCommunity ICKnowledgeCenter.comCompany TrekConsulting.comMary Adams 781-729-9650 adams@i-capitaladvisors.com

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