Managing the intellectual capital of an organisation is more important than ever. View to see how to best manage your intellectual capital so that it maximizes your company's bottom line

1. Unlocking the intellectual capital
in your business
Presentation by Len Mancini
Patent and Trade Mark Attorney

3. Source:
Unseen wealth:
Report of the
Brookings Task
Force on
understanding
intangible sources
of value, by
Margaret M. Blair
and Steven M. H.
Wallman
(Washington:
Brookings
Institution, 2001)

5. Process for making fibre cement sheeting time consuming and laborious
and also used up loads of raw materials that could otherwise have been sold

6. The line manager Peter thought there must be a better way. He applied
his engineering skills to the problem at hand

7. He decides to replace the manual, raw material using process with a process that
used re-useable aluminium interleaves that could be handled by one person –
saving labour costs and increasing efficiency and amount of product produced

8. The innovation was taken to the IP manager who decided that it fit the
company’s objectives and R&D goals – so decided to protect it

9. The IP manager consulted their patent attorney and drafted a PCT application

10. Patent used to
prevent
competitors
from using the
technology
Together with
other patents
the patent is
licenced in
exchange for
royalties
Can be sold as part
of the business for
increased $$$

11. Balance sheet records:
1.Increased income
(cost savings/profits + royalties)
2.Value of intangible assets

12. Innovate
Capture
Innovation
Seek
Protection
Monetise
or Use
Value

13. • What products, brands, processes and
other intellectual assets unique to your
business?
• Are you documenting all systems, methods
and procedures?
• Is key relationship data written down including
customer and supplier lists?
• Are agreements formally executed?
• Do you have IP clauses in all of your
contracts?
1. Identify your Intellectual Assets

14. • Don’t Innovate in the dark!
• Search IP databases
• To determine whether innovation is new
• To find existing IP that can be used to
avoid doing the R&D
• To avoid infringement
• To identify the gaps in IP where
you can focus your R&D for
maximum effect
2. Innovate Efficiently

15. • Protect your inventions, designs and
brands
• Conduct IP Audits
• Develop IP Strategies and IP Policies
• Strategic Advice re: R&D
• Conduct IP searches
• Advising on potential infringement
• Preparing agreements concerning IP
How we can help

16. Thank you
www.cullens.com.au
• Brisbane
• Gold Coast
• Townsville
Len Mancini
Gold Coast Office
L.Mancini@cullens.com.au
07 5588 3000