Today's economy demands companies that are collaborative and innovative. This kind of company uses knowledge, computing, connections and trust to create value for its stakeholders and profit for its shareholders. Accounting helps you see the profit but you need ICounting to see the value creation.

1. ICounting
^Accounting
Change the conversation using
measures that matter
Smarter-Companies Inc.

2. ICounting
^Accounting, is the measurement,
processing and communication of value
creation and financial information about
economic entities to a variety of
stakeholders users including investors,
creditors, management, regulators,
employees and communities.
Here’s the why and the how…
Smarter-Companies Inc.

3. The bad news
Most businesses today still operate under the
principles of the industrial economy where it is
considered right and necessary to maximize short-term
profits in the name of shareholder value without
regard to the effect on employees, communities, the
environment or even the long term strength of the
company itself. This model is not sustainable.
Smarter-Companies Inc.

4. The good news
Computing and social technologies are fundamentally
changing our economy and creating new
opportunities for us all. Today it is possible, even
necessary, to collaborate and innovate in order to
succeed in business.
This new economy is based on knowledge,
computing, connections and trust. It operates on a
shared success model where intangibles are the path
to profits and prosperity.
Smarter-Companies Inc.

5. 5
Era Industrial Knowledge
Key tech Machines Computers
Core
assets
Tangibles:
equipment,
factories,
Intangibles: human,
relationship, structural,
strategic
Economics Profits Profits + Prosperity
Activity Production Value creation
Path to
profits
Standardization,
efficiency,
economies of scale
Customization,
effectiveness,
innovation
Source of
reputation
Marketing and
branding
Trust and experience
Power
dynamic
Ownership and
control
Attraction and
collaboration
Measure-ment
Accounting ICounting

6. Smarter-Companies Inc.
Employees collaborating together
and with external partners
to create re-usable knowledge,
designs and processes
that meet market needs via
a viable business model
Strategic
Capital
Human
Capital
Relationship
Capital
Structural
Capital
How do you
create value?

7. How can ICounting help you
change the conversation?
Model  Measure  Manage  Matter
Smarter-Companies Inc.
Growth
Innovation
Performance
Sustainability
Reputation
Valuation

8. Join our movement for
measures and management that matter!
www.smarter-companies.com
Mary Adams 781-729-9650
adams@smarter-companies.com