Analysis of the Successful Technology Management of Philips

1. Technology incubation at Philips
Evolving corporate entrepreneurship strategy
Group3
Arun Ravi 1801020
Deepak Kumar 1801026
Gowtham M 1802074
Harish N 1802077

2. Large companies v/s small companies
Large
• Less Innovative
• More efforts towards
refining existing
technology
• ‘History’ Dependent
• Large Constraints
• More bureaucratic
• Higher Economies of
scale
Small
• More innovative
• More efforts towards
pathbreaking
technologies
• All about future
• Very less constraints
• More agile
• Lower economies of
scale
vs

3. Reasons for
failing to
innovate
and bring in
radical
change
An under-
investment
in radical
innovation.
Falling into
competency
traps.
Being
constrained
by core
rigidities.
Remaining
overly
committed
to their main
customers.

4. Radical
innovation
from
Incumbent
firms
build on their existing knowledge baseBuild on
extend their existing marketsExtend
combine two of their incrementally advancing
technologies into a new species of technology.Combine

5. Selection
Environment
Quantitative Signals
Market Indicators
Mediated Interactions
Viability
Threats
Threats
• New entrants
• Substitute products
• Change in bargaining power

6. Venture Capitalist Selection
Disruptiveness
of Technology
Technology
Development
skills
Venture growth
competence