This is the social media guide for ACSI 2010, the AALTO Camp meetup in Finland

1. Aalto Camp for Societal Innovation
ACSI
Social Media Guide

2. Social Media Mission for ACSI2010
ACSI way of sharing is
OPEN and TRANSPARENT
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3. Invite all your colleagues and others that
might be interested to join!
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4. ACSI public communication site at:
http://www.acsi.aalto.fi
SITE INCLUDES ALSO INTRANET WITH:
Document bank for
“final” group documentation
and instructions.
USERNAME: case
PASSWORD: acsi
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5. Members in traditional worgroup process
Rest of the
world
Other interest
groups
Other teams
Team
Team
leader

6. Goal in ACSI2010
Rest of the
world
Other interest
groups
Other teams
Team
Team
leader

7. ACSI - HOW TO GET STARTED WITH USING SOSMED
Each case-group chooses their
ACSI SosMed Case-Actor TODAY! ACSI SosMed Case-
Actors have their daily meetings during the camp.
Each case-group reports how they are going to use Social
Media Tools in their case-team and reports that in the
beginning of the camp by the case-group reporter.
If you have any questions related to
using Social Media during ACSI or need help in using
it, please contact your own case-group
ACSI SosMed Case-Actor! SosMed Case-Actors will
meet today in Cone-lounge at 7.30 pm today.
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8. Starting with massidea.org:
All case-groups are expected to use massidea.org at:
http://www.massidea.org
Each ACSI-case has its own massidea.org group
(acsi10c1=ACSI case group 1 etc.). During the camp-days
each group will launch “campaigns” ie. topic for posting
contents to certain themes under the topic.
Everybody has a ready-made login for massidea.org with
username: initial of your firstname.lastname
(e.g. r.kuusisto)
password: acsi
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9. Starting with massidea.org:
Update immediately your own ACSI-profile information at
massidea.org by tomorrow morning (Tue 29, June)
As a kick-start of using massidea.org
we have launched the first campaign
“day 1 initial insight” for each group which we ask you to
fill in the paper form before buffet dinner today and pass
them to registration desk. Co-ordinators will update this
Information to you profile by tomorrow morning.
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10. HOW TO GET STARTED – OTHER SOSMED TOOLS
- Log into Facebook and join the ready-made fan group of
your own case with fan-group name: acsi10c1, acsi10c2 -
acsi10c6. Join ACSI2010 Facebook group (for general
camp news and up-to-date information). The role of
Facebook is for camp-related news and general
information.
- Use Twitter to share your ad-hoc thoughts and feelings
- Share ppt-presentations at SlideShare
…And most importantly of all - Have Fun!
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11. Social media mission for ACSI2010
• Co-creation
• Use social media tools to get additional value for
– Documentation
– eLearning
– Collaboration
– Problem solving
• Collect user experiences
– Best practices
– Point out possible problems
• Gain rich information for post processing
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12. Social media process in ACSI2010
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13. Content creation process
• Document, idea, point-of-view, image
CREATE
• Publish created work in applicable SoMe publish tool
PUBLISH
• To your facebook wall
SHARE • Then to your Case FB page
• Follow and react to comments.
FOLLOW • Interact with others
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14. Content aggregation
Scribd
Twitter Youtube
Massidea.org Facebook …
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15. ACSI Social Media Palette
group dynamics
Networking &
= Preferred tool
Facebook LinkedIn
Role: Portal Role: Portal
Functions: network & Functions: network &
partnership engagement, partnership engagement,
network communication network communication
Massidea.org Wiki Twitter Gigapan
Co-creation
Role: Platform Role: Platform Role: Platform Role: Platform
Functions: ideating, Functions: idea & Functions: ideating & Functions: ideating,
associating & observing concept elaboration, observing observing & associating
quality emergence
ACSI Social Media
Slideshare Flickr Youtube Delicious Scribd
Data Bank
Role: Archive Role: Archive Role: Archive Role: Archive Role: Archive
Functions: Functions: Functions: Functions: Functions:
presentation sharing & photo sharing video sharing & link sharing & publication sharing &
benchmarking benchmarking benchmarking benchmarking
May 30th, 2010
MPI

16. Accounts required
• Facebook
• Massidea.org
– Additional guide available
Optional accounts
•Slideshare (if sharing presentations)
– Facebook account login possible
• Scribd (if sharing office documents)
– Facebook account login possible
• Youtube (if sharing videos)
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17. INSTRUCTIONS for creating ACSI content
on social media platforms
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18. Facebook
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19. Facebook (www.facebook.com)
Facebook is a social networking website. ACSI in FB
Users can add people as friends and send • Main aggrecation
them messages, and update their personal channel
profiles to notify friends about themselves. • Fan page: XXXX
Users can join in networks and groups. (search ACSI)
1.Log into your personal FB account (Create • Facebook has many
native clients for
one if needed.)
computers and mobile
2.Join the ACSI fan page (XXXXXXXX) devices
3.Start creating content or commenting on
existing content in your case group
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20. Facebook fan pages
ACSI2010
Official fan page
acsi10ob acsi10pm
acsi10c1 acsi10c2 acsi10c3 acsi10c4 acsi10c5 acsi10c6
(closed) (closed)
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21. Facebook for Case group Members
Responsibilities for case group members
• Create Facebook account if you don’t have one
• Join ACSI2010 facebook fan page (xxxxxx)
• Join your own case fan page (acsi10c1-acsi10c6)
• Invite your friends and or colleagues to join your case
fan page and participate
• Upload photos, write wall posts and comment others’
writings in the case fan page
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22. Facebook for Case Codifier
Responsibilities for case codifiers
•Create Facebook account if you don’t have one
•Join ACSI2010 facebook fan page (xxxxxx)
•Join your own case fan page (acsi10c1-acsi10c6)
•Invite all case group members to join
• Promote social media use in your case group
• Encourage group members to invite more members to Facebook
Case fan page
• Make posts and content uploads for those case group members that
find it difficult to do themselves
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23. Twitter
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24. Twitter (www.twitter.com)
Twitter is a social networking and microblogging Twitter in bried
service that enables its users to send and read
messages known as tweets. • send 140 character long
1.Login or Sign up if you don’t have an account messages
2.By tagging the tweets with the correct hashtag • Messages can be public
(f.ex. #acsi10) specified in the box on the right, and private
the tweets can be assigned to the correct case • Messages can be
groups or to the general commentary tagged and searched by
tags
3. It is a good idea to familiarize yourself with • Native clients to most
Rules and best devices, including mobile
practises:http://help.twitter.com/entries/69214- devices, available.
rules-and-best-practices
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25. Twitter (www.twitter.com)
# sign @ reply Short URLs Twitter to FB
• The hash sign is • A comment • Due to 140 • Twitter tweets
used to mark a meant for one character can be directed
word as a people but limitations urls to Facebook
keyword, which visible to public needs to be • Most popular
denotes a • @esaheiskanen shortened way is twitter
“hashtag” Hi there! • Use free facebook app
• General Notes services below
#acsi10 and copy-paste
• Cases #acsi10c new links
- #acsi10c6 • Tinyurl.com
• Observers • Bit.ly
#acsi10ob • Many clients do
• Project this automaticly
management
#acsi10pm
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26. Massidea.org
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27. Massidea.org (www.massidea.org)
Massidea.org is an open innovation community ACSI and
for sharing challenges, ideas and visions. Massmedia.org
1. Login or Sign up if you don’t have an account
• Any idea, problem,
2. Start creating new ideas, today’s challenges,
vision or such should
visions of the future or commenting and rating on
be created here.
existing ones  Your personal knowledge profile
• Massidea will
builds up and helps you to connect other users
intelligently link your
3. Link your own posts to your groups posts to other
campaign(s) and other users contents contents and users
4. Share link in your Facebook case fan page • Massidea.org has
special guide for
acsi2010
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28. Youtube (http://www.youtube.com)
YouTube is a video-sharing website on which ACSI
users can upload, share, and view videos.
1.Sign in or create account • Main tool to publish
2.Start uploading content ACSI2010 videos
• Youtube videos can
3.YouTube assigns a personal channel to you.
The channel has divisions designed to display
be shared easily to
a short personal description, thumbnails of Facebook
videos you've uploaded, members to whom • Remember to share
you've subscribed, videos from other members videos from your profile
you've picked as favorite etc. page to acsi case fan
4.Share video in your Facebook in your profile
page
and your case fan page
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29. Optional tools
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30. Scribd (http://www.scribd.com/)
Scribd is a type of a social networking website that allows you to
publish all kinds of documents and images to the web. They claim
to be the largest social publishing and reading site in the world.
1. Login or sign up (You can also login via your Facebook
account)
2. Start browsing or uploading content
3. Share link in your Facebook case group page or in Twitter
using the correct hashtag
An illustrated presentation about how Scribd works can be found
in HERE
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31. GigaPan (http://gigapan.org)
GigaPan is the newest development of the ACSI and
Global Connection Project, which aims to help
GigaPan
us meet our neighbors across the globe, and
learn about our planet itself. For more detailed
information please see • Ideal for panorama
http://www.gigapan.org/about pictures.
1.Login or Create account • Can compose
panorama from
When creating a new account you must confirm multiple images.
by answering and e-mail that will be sent to you
• Idea: use for large
2.Start creating content mind maps
3.Share link in your Facebook case fan page
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32. Slideshare (http://www.slideshare.net)
SlideShare is a business media site for ACSI and
sharing presentations, documents and pdfs. Slideshare
For more information see
www.slideshare.net/tour.
• Ideal for sharing
1.You can browse existing slideshare content powerpoint
as a guest presentations
2.Login or create user account (you can login
with your facebook-account)
3.Start uploading presentations and/or
browsing other users’ presentations
4. Share link in your Facebook case fan page
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33. Delicious (http://www.delicious.com)
Delicious (formerly del.icio.us, pronounced "delicious") is a social
bookmarking web service for storing, sharing, and discovering
webbookmarks.
Wikipedia has a quite good explanation about how Delicious can be used:
http://www.en.wikipedia.org/wiki/Delicious
The basic features are:
1. After logging in you can create your own bookmark list
2. You may choose whether or not to share your bookmarks
3. You can subscribe to other users’ bookmark lists
4. When you find an interesting link, share the bookmark in delicious and
use the same keyword as with twitter (either ACSI10 or ACSI10C1…) for
the links to be recognized
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34. LinkedIn (www.linkedin.com)
LinkedIn is a professional network with over
70 million members. LinkedIn connects you to ACSI in LinkedIn
your trusted contacts and helps you exchange
knowledge, ideas, and opportunities with a • Join the ACSI-group
broader network of professionals. to keep in touch after
1.Log into your personal LinkedIn account or the camp
create one
2.Go to Groups Directory
3.Choose the ACSI group
4.Make your preferred choices about receiving
notifications etc.
5.Start creating content
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35. Sharing by the content
• Notes, comments, questions: Facebook, Twitter
• Ideas: Massidea -> Facebook
• Office documents (word, excel, pdf): scribd ->
Facebook
• Presentations: Slidehare, scribd ->Facebook
• Videos: Youtube -> Facebook
• Images: Facebook, Flickr, Gigapan
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36. Some Hints to Ease The Use
• Use Facebook (fb connect) or gmail account to login in different services
without registering many times
• When linking content to Facebook you have to either put it straight in your
case fan page or share it from your profile to you case fan page
• There is computer for common use by the registration desk. It can be used for
sharing pictures etc.
• Most of the SoMe tools can post directly to Facebook – but make sure to link
it also in your case fan page, not only to your profile
•Most of the SoMe platforms can be used with mobile phones via browser or
native application
• Use the correct tags or keywords so that the information can be linked to the
right fan pages and in right context
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