Presented with Kim Dority at the SLA Annual Conference, New Orleans, Louisiana, USA, June 14, 2010.

1. Your Personal Brand and Social
Media (part 2)
Scott Brown, Social Information Group – June 14, 2010
SLA Annual Conference, New Orleans, LA, USA
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2. How are librarians and info pros using
them successfully?
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6. Share slides in LinkedIn
Feed Twitter updates into LinkedIn
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8. Why does this work?
Online version of in-
person networking
Professional
Employers
High level of participation
Easier for people to
discover you
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9. Brand and social tools
 Visibility, awareness, access
 Layers of presence and visibility
 Multiple access points to you
 Reinforce YOUR brand
 Demonstrate your expertise, knowledge,
personality
 Enhance opportunities and “serendipity”
 Attract potential employers, partners and
clients to you
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10. Branding within
the organization
 Seek out the
“playgrounds”
 Ask to play
 Build your own
playground, and
invite the other
kids
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11. Professional use vs. personal use
Tone
Content
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12. Considerations
• Shift in thinking about yourself –
and how you show up in the world
• They seek me > I seek them
• Gatekeeper > participant
• You’re the authority on you
• Loss of control, more visibility,
personal responsibility
 Can you handle that?
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13. Security and privacy
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State Library of New South Wales collection

14. Security and privacy
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15. They’re called
“social”
for a reason
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16. IT Dance Party, DC 2009
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17. A deeper dive
LinkedIn: http://www.linkedin.com
Blogs
WordPress: http://www.wordpress.com
TypePad: http://www.typepad.com
Blogger: http://www.blogger.com
Twitter: http://www.twitter.com
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18. http://www.linkedin.com
• What is it?  Online professional/business profile and
networking tool
 “Resume or CV on steroids”
 Free
• What’s the  Descriptive
advantage?  Integrate blog, reading lists, presentations
 Groups
 Identification/association
 Specialty areas
 Reach
• Where do I  http://www.linkedin.com
find it?
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19. How do I get started?
• Sign up
• Import resume, and fill in experience
• Connect
• People you know
• Your groups
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20. Then what?
• Integrate your reading lists, blog
• Connect with groups
• Ask for recommendations!
Discuss, question, answer
Explore & Participate
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21. Blogs
• What are  Online journals – a place to share information,
thought leadership, expertise, etc.
they?  “Personal publishing”
 Generally free
 Great if you like to write – less formal
 “Testing ground” for articles, ideas, books
• What’s the  Share about yourself:
advantage?  Professional /Expertise
 Interests
 Personality
 http://www.wordpress.com
 Where do I  http://www.typepad.com
find them?  http://www.blogger.com
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22. Blogs – How do I get started?
• Sign up
• Create a blog
• Start writing entries
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23. Blogs – Then what?
• Advertise
• Encourage comments, discussion
• Respond to your comments!
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24. Twitter – http://www.twitter.com
• What is it?  “Microblogging” tool – like text messaging
 Free
 Find and “follow” peers, thought leaders
• What’s the  Communicate (both ways)
advantage?  Share your own expertise
 Additional branding tool (“tweet” blog posts,
conferences, workshops, etc.)
 Where do I  http://www.twitter.com
find it?
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25. How do I get started?
• Sign up
• Create some “tweets”
• Start following people
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26. Then what?
• Respond
• Retweet
• List yourself
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27. How do I integrate these as part of my
personal brand?
Allow yourself the freedom to get used
to them
Allow yourself the time to make them a
habit
Don’t advertise them until you’re ready
Integrate with what you are already
doing
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28. Cool idea!
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29. Workflow
Make them a part of your “day”
 Establish a set day/time during the week
 Build into other processes
 Schedule in advance
Sustain
 Develop your own pace
 Evaluate
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31. Which is best for you?
LinkedIn
 Connection is key
Blogs
 Content is key
Twitter
 Connection, content and speed are key
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32. Which is best for you?
 Which tool(s) would you choose?
 What would you share?
 How often – realistically – would you update
it?
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33. What’s my plan?
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© Sean Prior - Fotolia.com

34. Top 10 Online Branding Tips!
 Know what your brand is
 Build your personal brand outside of your
employer
 Be professional…
 …and also make it authentic
 Leverage what others are doing
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35. Top 10 Online Branding Tips!
 Don’t use social tools as your ONLY tool
 Start small
 Invite and involve others
 Experiment and play
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36. “If you’re not prepared to be
wrong, you’ll never come up
with anything original.”
Sir Ken Robinson
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37. Have fun!
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37 Eric Benacek from Paris XII, France

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39. Thank you!
Contact me:
scott@socialinformationgroup.com
Skype: scbrown5
http://www.socialinformationgroup.com
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40. References and resources
10 Apps to Schedule Future Tweets on Twitter (Social Times):
http://www.socialtimes.com/2010/02/10-apps-to-schedule-future-tweets-on-
twitter/?red=rb
Social Media Cards: A 2.0 Type of Business Card (The ‘M’ Word):
http://themwordblog.blogspot.com/2010/01/social-media-cards-20-type-of-business.html
Top 10 Rules for Having a Strong Personal Brand (Personal Branding Blog):
http://www.personalbrandingblog.com/top-10-rules-for-having-a-strong-personal-brand/
8 brand personalities Facebook and Twitter users hate (iMedia Connection):
http://www.imediaconnection.com/printpage/printpage.aspx?id=26460
10 ways to find new blog topics (TypePad):
http://www.typepad.com/tips/blog-topics-tips.html
Five Reasons I’m Not Quitting Facebook, May 20, 2010 (Peter Shankman):
http://shankman.com/five-reasons-im-not-quitting-facebook/
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