Amazon Web Services Iain Gavin, AWS UK Country Manager
Amazon’s Three BusinessesConsumer (Retail) Seller IT Infrastructure Business Business BusinessTens of millions of Sell on Amazon Cloud computingactive customer websites infrastructure foraccounts hosting web-scale Use Amazon solutionsSeven countries: technology for yourUS, UK, Germany, own retail website Hundreds ofJapan, France, thousands ofCanada, China Leverage Amazon’s registered customers massive fulfillment center network
Technical Heritage Spent billions of dollars on technology Amazon Consumer (retail) is a $24.5B mission-critical real-time online transaction processing enterprise Distributed computing infrastructure honed for 13+ years
What is Cloud Computing? Cloud Computing is a utility service - giving you access to technology resources managed by experts and available on-demand.You simply access these servicesover the internet, with no up-front costs andyou pay only for the resources you use.
Attributes of Cloud Computing No capital expenditure Pay for what you use True elastic capacity; Scale up and down Improves time to market Managed – You can focus on what differentiates your business instead of managing the undifferentiated heavy lifting of infrastructure
Reality Undifferentiated SuccessfulYour Idea “Heavy Lifting” Product
Heavy Lifting = Price of Admission Contract negotiation Bandwidth managementPurchase decisions Server hosting Moving facilitiesScaling and managing physical growth Coordinating large teams Heterogeneous hardware Legacy software
It Gets Worse… Undifferentiated SuccessfulYour Idea “Heavy Lifting” Product Improvement Loop
Predicting Infrastructure Needs Actual Usage Customer Dissatisfaction Predicted UsageCompute PowerCompute Power Waste Time
AWS Goal: Flip This Equation 30% 70%On-Premise Your Managing All of theInfrastructure Business “Undifferentiated Heavy Lifting”AWS Configuring More Time to Focus onCloud-Based Your Cloud Your BusinessInfrastructure Assets 70% 30%
AWS Principles Reliable Scalable Low-Latency Easy to Use Flexible Inexpensive
The Bottom Line Benefit The AWS Cloud turns capital expenses into variable costswhile preserving flexibility and enhancing the scalability,availability, and security of IT infrastructure resources.
Common Use Cases Development & Test Backup Web Site Hosting Disaster Application Hosting Recovery Collaborations Media Distribution Content Delivery Content Delivery Load Testing Load Testing Batch Data Processing HPC Software DistributionLarge Scale Analysis Marketing Campaigns Marketing Campaigns
Customers in 190 Countries http://aws.amazon.com/solutions/case-studies/
What next? Visit an AWS event - http://aws.amazon.com/about- aws/events/ Try us out for free - http://aws.amazon.com/free/ Learn around the economics of the cloud- http://aws.amazon.com/economics/ Contact a human being via http://aws.amazon.com/contact-us/aws-sales/