Iain Gavin, Amazon Web Services talks about why the cloud exists.

1. Amazon Web Services
Iain Gavin, AWS UK Country Manager

2. Amazon’s Three Businesses
Consumer (Retail) Seller IT Infrastructure
Business Business Business
Tens of millions of Sell on Amazon Cloud computing
active customer websites infrastructure for
accounts hosting web-scale
Use Amazon solutions
Seven countries: technology for your
US, UK, Germany, own retail website Hundreds of
Japan, France, thousands of
Canada, China Leverage Amazon’s registered customers
massive fulfillment
center network

3. Technical Heritage
Spent billions of dollars on technology
Amazon Consumer (retail) is a $24.5B
mission-critical real-time online
transaction processing enterprise
Distributed computing infrastructure
honed for 13+ years

4. What is Cloud Computing?

5. What is Cloud Computing?
Cloud Computing is a utility service - giving you access to
technology resources managed by experts and available
on-demand.
You simply access these services
over the internet, with no up-front costs and
you pay only for the resources you use.

6. AWS Computing Platform

7. Attributes of Cloud Computing
No capital expenditure
Pay for what you use
True elastic capacity; Scale up and down
Improves time to market
Managed – You can focus on what differentiates
your business instead of managing the
undifferentiated heavy lifting of infrastructure

8. So what does it solve?

9. What You Want
Successful
Your Idea
Product

10. Reality
Undifferentiated Successful
Your Idea
“Heavy Lifting” Product

11. Heavy Lifting = Price of Admission
Contract negotiation
Bandwidth management
Purchase decisions Server hosting
Moving facilities
Scaling and managing physical growth
Coordinating large teams
Heterogeneous hardware
Legacy software

12. It Gets Worse…
Undifferentiated Successful
Your Idea
“Heavy Lifting” Product
Improvement Loop

13. Predicting Infrastructure Needs
Actual Usage
Customer
Dissatisfaction
Predicted Usage
Compute Power
Compute Power
Waste
Time

14. AWS Goal: Flip This Equation
30% 70%
On-Premise Your Managing All of the
Infrastructure Business “Undifferentiated Heavy Lifting”
AWS Configuring
More Time to Focus on
Cloud-Based Your Cloud
Your Business
Infrastructure Assets
70% 30%

15. AWS Principles
Reliable
Scalable
Low-Latency
Easy to Use
Flexible
Inexpensive

16. The Bottom Line Benefit
The AWS Cloud turns capital
expenses into variable costs
while preserving flexibility and
enhancing the scalability,
availability, and security of IT
infrastructure resources.

17. How, Who, why.......?

18. Common Use Cases
Development & Test
Backup
Web Site Hosting
Disaster
Application Hosting
Recovery
Collaborations
Media Distribution
Content Delivery
Content Delivery
Load Testing
Load Testing
Batch Data Processing
HPC
Software
Distribution
Large Scale Analysis
Marketing Campaigns
Marketing Campaigns

19. Customers in 190 Countries
http://aws.amazon.com/solutions/case-studies/

20. UK Customers

21. Partner Ecosystem
Growing Partner Ecosystem

22. What next?
Visit an AWS event - http://aws.amazon.com/about-
aws/events/
Try us out for free - http://aws.amazon.com/free/
Learn around the economics of the cloud-
http://aws.amazon.com/economics/
Contact a human being via
http://aws.amazon.com/contact-us/aws-sales/