Introduction to Amazon Web Services

1. Introduction to
Amazon Web Services
Brussels
-­‐
February
7,
2014
Jean-­‐Pierre
Le
Goaller
Principal
Solu2ons
Architect
jplg@amazon.lu

2. AWS
Introduc<on
Why
are
companies
choosing
AWS?
What
are
companies
using
AWS
for?
How
are
companies
geCng
started
with
AWS?

3. How
did
Amazon
…
become
a
cloud
compu<ng
provider?
Consumer
(Retail)
Business
Seller
Business
IT
Business

4. AWS
provides
broad
and
deep
services
Deployment & Administration
Application Services
Compute
Storage
Networking
AWS Global Infrastructure
Database

5. AWS
Global
Infrastructure
10 Regions
25 Availability Zones
51 Edge Locations

6. Trusted
by
Enterprises
Around
the
World

7. Used
by
Government
Agencies
&
Educa<onal
Ins<tu<ons
Worldwide

8. Supported
by
Technology
Vendors

9. With
the
Help
of
Consul<ng
Partners

10. AWS
Partners
in
Benelux

11. “AWS is the overwhelming market share
leader, with more than five times
the compute capacity in use than
the aggregate total of the other fourteen
providers.”
Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was published by Gartner, Inc. as part of
a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong (asteven@amazon.com). Gartner does not endorse any vendor,
product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's
research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a
particular purpose.

12. AWS
Pace
of
Innova<on
280
New
Service
Announcements
&
Updates
159
82
48
61
24
2008
2009
2010
2011
2012
2013

13. AWS
Introduc2on
Why
are
companies
choosing
AWS?
What
are
companies
using
AWS
for?
How
are
companies
geCng
started
with
AWS?

14. On-­‐Premise
Infrastructure
is
Costly
&
Complex
Large Capital Expenditures
Patching Software
Scaling down as needed
Contract negotiation
Prices too high for IT products
Underutilized IT Assets
Out of Datacenter Space
Slow IT Deployments
Scaling up quickly
Managing
physical
growth
“IT spends 80% of its time and resources keeping the lights on”
Gartner (*)
(*)
Gartner
Press
Release,
2006

15. Public
Cloud
Compu<ng
Benefits
No
Up-­‐Front
Capital
Expense
Low
Cost
Pay
Only
for
What
You
Use
Self-­‐Service
Infrastructure
Easily
Scale
Up
and
Down
Improve
Agility
&
Time-­‐to-­‐Market
Deploy

16. Lower
Total
Cost
of
IT
40
Scale allows us to constantly
reduce our costs
We run a high volume, low margin
business
We pass the savings along to
our customers in the form of
low prices

17. Lower
Costs
with
AWS
Up-­‐Front
and
Increase
Savings
as
Your
Usage
Grows
2
1
3
4
Replace
up-­‐front
capital
expense
with
low
variable
cost
Economies
of
scale
allow
us
to
con<nually
lower
costs
Pricing
model
choice
to
support
variable
&
stable
workloads
“Average of 400 servers
replaced per customer”
40 Price
Reductions
On-demand
Tiered Pricing
Reserved
Volume Discounts
Spot
Custom Pricing
Source: IDC Whitepaper, sponsored by
Amazon, “The Business Value of Amazon
Web Services Accelerates Over Time.”
July 2012
Save
more
money
as
you
grow
bigger

18. Increased
agility
has
become
the
#1
reason
businesses
use
the
AWS
cloud

19. Companies
Can’t
Afford
to
be
Slow
Old World:
Infrastructure in Weeks
AWS:
Infrastructure in Minutes
Add New Dev Environment
Add New Prod Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 Servers
Deploy 1 PB Data Warehouse
Shut down 1 PB Data Warehouse
Everything changes with this kind of agility

20. A
culture
of
Innova<on:
Experiment
O_en
&
Fail
without
Risk
On-Premises
$ Millions
Nearly $0
Experiment Infrequently
Experiment Often
Failure is expensive
Fail quickly at a low cost
Less Innovation
More Innovation

21. These
are
NOT
the
Only
Two
Choices
Build a
“Private”
Cloud
#1
#2
Rip everything out
and move to
AWS

22. The
Good
News
is
that
Cloud
isn’t
an
‘All
or
Nothing’
Choice
On-­‐Premises
Resources
Corporate
Data Centers
Integra2on
Cloud
Resources

23. Integra<ng
AWS
with
your
exis<ng
On-­‐Premises
Infrastructure
Active Directory
Network Configuration
Your Private Network (VPC)
Encryption
Encryption (S3, RDS, HSM)
Backup Appliances
Corporate
Data Centers
Users & Access Rules (IAM)
Backups (Storage Gateway)
Your On-Premises
Apps
Your Cloud Apps
AWS Direct Connect

24. Architected
for
Enterprise
Security
Requirements
Cer2fica2ons
and
accredita2ons
for
workloads
that
mader
AWS
CloudTrail
-­‐
AWS
API
call
logging
for
governance
&
compliance

25. AWS
Introduc2on
Why
are
companies
choosing
AWS?
What
are
companies
using
AWS
for?
How
are
companies
geCng
started
with
AWS?

26. Web,
Mobile,
and
Social
Apps

27. How
Customers
Use
AWS
for
Web
Applica<ons
E-­‐commerce
Gaming
Social
Media
Video
and
Photo
Sharing
Digital
Media
Distribu2on
Customer
Facing
Websites

28. Every
Type
of
Web
Applica<on
Runs
on
AWS
Sta2c
Website
Website
Hos2ng
Dynamic
Web
Applica2on

29. Big Data
AWS
BIG
DATA
PORTFOLIO
COLLECT
STORE
Direct
Connect
S3
ANALYZE
SHARE
EC2
S3
Import
Export
DynamoDB
EMR
EC2
Amazon
Kinesis
Glacier
Redshi_
Amazon
Kinesis
-­‐
Fully-managed service for real time ingestion
and processing of streaming data, at any scale

30. Storage,
Backup,
and
Archival
On-premises Data Center
AWS Storage Gateway
Block
File
Archive
Backup
Corporate File Sharing & seamless
backup of enterprise data to Amazon S3
Amazon Elastic Block Store
Gateway
Appliance/
AWS
Storage
Gateway
Persistent Block Storage for EC2
Amazon S3
AWS Cloud
Redundant, High-Scale Object Store
Amazon Glacier
Amazon
EBS
Amazon
S3
Amazon
Glacier
Low-cost Archive Storage in the Cloud

31. Disaster
Recovery
Cross
Region
Replica<on

32. Enterprise
Applica<ons
Amazon
RDS
for
Oracle
provides
managed
Oracle
database
deployments
•
Oracle
Applica2ons
are
fully
supported
on
AWS
•
Oracle
licenses
owned
by
customers
are
fully
portable
to
AWS
•
•
AWS
is
an
SAP-­‐cer2fied
Global
Cloud
Services
Partner
and
Global
Technology
Partner
•
Full,
licensed
Windows
Server
OS
on
AWS
•
•
Easily
install
services
that
you
know
-­‐
AD,
SCOM,
SQL,
Exchange,
SharePoint
•
Use
your
exis2ng
MS
licenses
on
AWS
using
BYOL
Most
SAP
products
are
now
cer2fied
for
produc2on
deployment
on
AWS

33. Datacenter
Migra<ons
From
over
40
data
centers
down
to
6
Spotlight
customer:
Dow
Jones
Intl.
Planning
to
migrate
3000
Apps
by
January
2015;
Saving
100M
over
3
Years
Evaluate
infrastructure
VS
Make
business
case
Move
to
the
cloud

34. Virtual
Desktop
Infrastructure
(VDI)
Amazon WorkSpaces
No
hardware
or
virtualiza2on
sohware
Access
through
browser
or
tablet
device
Monthly
pricing—no
long-­‐term
commitments
License
sohware
from
us
or
bring
your
own
licenses
Easy
integra2on
with
MS
Ac2ve
Directory
No
Server
Hardware
No
Storage
Infrastructure
X
X
No
VDI
So_ware
X
No
VDI
Administra<on
X

35. AWS
Introduc2on
Why
are
companies
choosing
AWS?
What
are
companies
using
AWS
for?
How
are
companies
gemng
started
with
AWS?

36. Strategy
1:
Cloud
for
Development
&
Test
Environments
SAP
Oracle Enterprise
Applications
SAP
Reduced deployment time
from weeks to days
Reduced test
environment costs
70% reduction in
operational costs

37. Strategy
2:
Build
New
Apps
in
the
Cloud
Faster to build
Financial
record
archiving
Global
deals
engine
Product
Prototyping
&
Design
Hotel
booking
engine
Easier to manage
Video
streaming
App
streaming
Firmware
upgrades
Less expensive to run
Distributed
architectures
for high availability
Clinical
trial
simula<ons
Global
web
proper<es
Audience
management
&
crea<ve
design
Biological
data
research
SIM
card
credit
News
distribu<on
Mobile
games

38. Strategy
3:
Use
Cloud
to
Make
On-­‐Premises
Apps
Bener
App
1
Analy<cs
App
2
App
3
…
Corporate
Data Centers
App
N
Elastic Map
Reduce
Amazon
Redshift
AWS
Storage
Gateway
Backup
Amazon S3

39. Strategy
3:
Use
Cloud
to
Make
On-­‐Premises
Apps
Bener
Big Data Analytics
Oracle Databases
Big Data Analytics
Export operational data
to AWS for analytics
processing
Automated backup
to S3 with
Oracle RMAN
50% cost reduction with 2x
faster queries using
Amazon Redshift

40. Strategy
4:
Cloud
Apps
that
Integrate
with
On-­‐Premises
Apps
AWS serves
application
content & data
Hybrid
App
On-Premises
Data Centers
Integration to
Samsung
data centers
for financial
transactions

41. Strategy
5:
Migrate
Exis<ng
Apps
to
the
Cloud
1/3 of servers
migrated to AWS
App
On-Premises
Data Centers
Migrated 500 web
properties in 5
months
Migrated clinical
trials simulations
platform
Saved
£1.5 Million
New product web
sites live in 2 days
vs. 2 weeks
Simulations in
1.2hrs vs. 60hrs
64% reduction in
costs

42. Strategy
6:
All
In
100s of
applications
supporting 33M+
global members
10,000s of EC2
instances in multiple
regions & zones
At peak consumes
1/3 of US Internet
bandwidth

43. AWS
Services

44. A
sample
of
AWS
Services
that
we
will
discuss
today
Storage
Amazon
Simple
Storage
Service
(S3)
Amazon
Glacier
Elas2c
Block
Store
(EBS)
Amazon
Cloudfront
Compu<ng
and
Networking
Amazon
Elas2c
Compute
Cloud
(EC2)
Amazon
Route
53
AWS
Direct
Connect
Amazon
DynamoDB
Amazon
Virtual
Private
Cloud
(VPC)
Amazon
Elas2Cache
Databases
Amazon
Rela2onal
Database
Service
(RDS)
Amazon
Redshih
Deployment
&
Management
Amazon
Cloudwatch
Elas2c
Beanstalk
AWS
CloudForma2on
Iden2ty
and
Access
Management

45. AWS
is
Programmable
Java
Python
PHP
.NET
Ruby
nodeJS
iOS
Android
AWS
Toolkit
for
Visual
Studio
AWS
Toolkit
for
Eclipse
Tools
for
Windows
PowerShell
CLI

46. THANK YOU!
Jean-­‐Pierre
Le
Goaller
jplg@amazon.lu

47. WRAP UP
Jean-­‐Pierre
Le
Goaller
jplg@amazon.lu

48. Used
by
Government
Agencies
&
Educa<onal
Ins<tu<ons
Worldwide

49. DID YOU LEARN SOMETHING TODAY?

50. ACT ON THIS WORKSHOP
IN THE NEXT 3 DAYS

51. Use AWS for free:
http://aws.amazon.com/free

53. Keep up to date on AWS
http://aws.typepad.com

55. AWS trainings
http://aws.amazon.com/training

59. AWS Summits
http://aws.amazon.com/aws-summit-2014

61. Engage
with
us
if…
1. You’re building a new application
2. You’re facing a tech refresh in the next 12-18 months
3. You need to add data center capacity for your growing workloads
4. You’re considering outsourcing part or all of your IT environment

62. THANK YOU!