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AWS Cloudschool Brussels Presentation, Feb 2014


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Introduction to Amazon Web Services

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AWS Cloudschool Brussels Presentation, Feb 2014

  1. 1. Introduction to Amazon Web Services Brussels  -­‐  February  7,  2014   Jean-­‐Pierre  Le  Goaller   Principal  Solu2ons  Architect  
  2. 2. AWS  Introduc<on   Why  are  companies  choosing  AWS?   What  are  companies  using  AWS  for?   How  are  companies  geCng  started  with  AWS?  
  3. 3. How  did  Amazon   …  become  a  cloud  compu<ng  provider?   Consumer  (Retail)   Business   Seller   Business   IT   Business  
  4. 4. AWS  provides  broad  and  deep  services   Deployment & Administration Application Services Compute Storage Networking AWS Global Infrastructure Database
  5. 5. AWS  Global  Infrastructure   10 Regions 25 Availability Zones 51 Edge Locations
  6. 6. Trusted  by  Enterprises  Around  the  World  
  7. 7. Used  by  Government  Agencies  &  Educa<onal  Ins<tu<ons  Worldwide  
  8. 8. Supported  by  Technology  Vendors  
  9. 9. With  the  Help  of  Consul<ng  Partners  
  10. 10. AWS  Partners  in  Benelux  
  11. 11. “AWS is the overwhelming market share leader, with more than five times the compute capacity in use than the aggregate total of the other fourteen providers.” Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong ( Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
  12. 12. AWS  Pace  of  Innova<on   280   New  Service  Announcements  &  Updates     159   82 48   61   24   2008   2009   2010   2011   2012   2013  
  13. 13. AWS  Introduc2on   Why  are  companies  choosing  AWS?   What  are  companies  using  AWS  for?   How  are  companies  geCng  started  with  AWS?  
  14. 14. On-­‐Premise  Infrastructure  is  Costly  &  Complex   Large Capital Expenditures Patching Software Scaling down as needed Contract negotiation Prices too high for IT products Underutilized IT Assets Out of Datacenter Space Slow IT Deployments Scaling up quickly Managing  physical  growth   “IT spends 80% of its time and resources keeping the lights on” Gartner (*) (*)  Gartner  Press  Release,  2006
  15. 15. Public  Cloud  Compu<ng  Benefits   No  Up-­‐Front   Capital  Expense   Low  Cost   Pay  Only  for   What  You  Use   Self-­‐Service   Infrastructure   Easily  Scale  Up   and  Down   Improve  Agility  &   Time-­‐to-­‐Market   Deploy
  16. 16. Lower  Total  Cost  of  IT     40   Scale allows us to constantly reduce our costs We run a high volume, low margin business We pass the savings along to our customers in the form of low prices
  17. 17. Lower  Costs  with  AWS  Up-­‐Front  and  Increase  Savings  as  Your   Usage  Grows   2 1 3 4 Replace  up-­‐front  capital   expense  with  low   variable  cost   Economies  of  scale  allow   us  to  con<nually  lower   costs   Pricing  model  choice  to   support  variable  &   stable  workloads   “Average of 400 servers replaced per customer” 40 Price Reductions On-demand Tiered Pricing Reserved Volume Discounts Spot Custom Pricing Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012 Save  more  money  as   you  grow  bigger  
  18. 18. Increased  agility  has  become  the   #1  reason  businesses  use  the  AWS   cloud  
  19. 19. Companies  Can’t  Afford  to  be  Slow   Old World: Infrastructure in Weeks AWS: Infrastructure in Minutes Add New Dev Environment Add New Prod Environment Add New Environment in Japan Add 1,000 Servers Remove 1,000 Servers Deploy 1 PB Data Warehouse Shut down 1 PB Data Warehouse Everything changes with this kind of agility
  20. 20. A  culture  of  Innova<on:  Experiment  O_en  &  Fail  without  Risk   On-Premises $ Millions Nearly $0 Experiment Infrequently Experiment Often Failure is expensive Fail quickly at a low cost Less Innovation More Innovation
  21. 21. These  are  NOT  the  Only  Two  Choices   Build a “Private” Cloud #1 #2 Rip everything out and move to AWS
  22. 22. The  Good  News  is  that  Cloud  isn’t  an  ‘All  or  Nothing’  Choice   On-­‐Premises   Resources   Corporate Data Centers Integra2on   Cloud   Resources  
  23. 23. Integra<ng  AWS  with  your  exis<ng  On-­‐Premises  Infrastructure   Active Directory Network Configuration Your Private Network (VPC) Encryption Encryption (S3, RDS, HSM) Backup Appliances Corporate Data Centers Users & Access Rules (IAM) Backups (Storage Gateway) Your On-Premises Apps Your Cloud Apps AWS Direct Connect
  24. 24. Architected  for  Enterprise  Security  Requirements   Cer2fica2ons  and  accredita2ons  for   workloads  that  mader   AWS  CloudTrail  -­‐  AWS  API  call  logging  for   governance  &  compliance  
  25. 25. AWS  Introduc2on   Why  are  companies  choosing  AWS?   What  are  companies  using  AWS  for?   How  are  companies  geCng  started  with  AWS?  
  26. 26. Web,  Mobile,  and  Social  Apps  
  27. 27. How  Customers  Use  AWS  for  Web  Applica<ons   E-­‐commerce   Gaming Social  Media   Video  and  Photo   Sharing   Digital  Media   Distribu2on   Customer  Facing   Websites  
  28. 28. Every  Type  of  Web  Applica<on  Runs  on  AWS   Sta2c  Website       Website  Hos2ng     Dynamic  Web  Applica2on  
  29. 29. Big Data AWS  BIG  DATA     PORTFOLIO   COLLECT   STORE   Direct  Connect   S3   ANALYZE   SHARE   EC2   S3   Import  Export   DynamoDB     EMR   EC2   Amazon  Kinesis   Glacier   Redshi_   Amazon  Kinesis  -­‐  Fully-managed service for real time ingestion and processing of streaming data, at any scale  
  30. 30. Storage,  Backup,  and  Archival     On-premises Data Center AWS Storage Gateway Block File Archive Backup Corporate File Sharing & seamless backup of enterprise data to Amazon S3 Amazon Elastic Block Store Gateway  Appliance/  AWS   Storage  Gateway   Persistent Block Storage for EC2 Amazon S3 AWS Cloud Redundant, High-Scale Object Store Amazon Glacier Amazon  EBS   Amazon  S3   Amazon  Glacier   Low-cost Archive Storage in the Cloud
  31. 31. Disaster  Recovery   Cross  Region  Replica<on  
  32. 32. Enterprise  Applica<ons   Amazon  RDS  for  Oracle   provides  managed  Oracle   database  deployments   •  Oracle  Applica2ons  are  fully   supported  on  AWS   •  Oracle  licenses  owned  by   customers  are  fully  portable   to  AWS   •  •  AWS  is  an  SAP-­‐cer2fied  Global   Cloud  Services  Partner  and   Global  Technology  Partner   •  Full,  licensed  Windows  Server   OS  on  AWS   •  •  Easily  install  services  that  you   know  -­‐  AD,  SCOM,  SQL,   Exchange,  SharePoint     •  Use  your  exis2ng  MS  licenses   on  AWS  using  BYOL   Most  SAP  products  are  now   cer2fied  for  produc2on   deployment  on  AWS  
  33. 33. Datacenter  Migra<ons   From  over  40   data  centers   down  to  6   Spotlight   customer:   Dow  Jones   Intl.   Planning  to  migrate  3000  Apps  by  January  2015;  Saving  100M  over  3  Years   Evaluate  infrastructure   VS   Make  business  case   Move  to  the  cloud  
  34. 34. Virtual  Desktop  Infrastructure  (VDI)   Amazon WorkSpaces No  hardware  or  virtualiza2on  sohware   Access  through  browser  or  tablet  device   Monthly  pricing—no  long-­‐term  commitments   License  sohware  from  us  or  bring  your  own  licenses   Easy  integra2on  with  MS  Ac2ve  Directory   No  Server  Hardware   No  Storage  Infrastructure   X X No  VDI  So_ware   X No  VDI  Administra<on   X
  35. 35. AWS  Introduc2on   Why  are  companies  choosing  AWS?   What  are  companies  using  AWS  for?   How  are  companies  gemng  started  with  AWS?  
  36. 36. Strategy  1:  Cloud  for  Development  &  Test  Environments   SAP Oracle Enterprise Applications SAP Reduced deployment time from weeks to days Reduced test environment costs 70% reduction in operational costs
  37. 37. Strategy  2:  Build  New  Apps  in  the  Cloud                               Faster to build Financial   record   archiving Global  deals   engine Product   Prototyping  &   Design Hotel   booking   engine Easier to manage Video   streaming App   streaming Firmware   upgrades Less expensive to run Distributed architectures for high availability Clinical  trial   simula<ons Global  web   proper<es Audience   management  &   crea<ve  design   Biological  data   research SIM  card   credit News   distribu<on Mobile  games
  38. 38. Strategy  3:  Use  Cloud  to  Make  On-­‐Premises  Apps  Bener   App  1   Analy<cs   App  2   App  3   …   Corporate Data Centers App  N   Elastic Map Reduce Amazon Redshift AWS Storage Gateway Backup   Amazon S3
  39. 39. Strategy  3:  Use  Cloud  to  Make  On-­‐Premises  Apps  Bener   Big Data Analytics Oracle Databases Big Data Analytics Export operational data to AWS for analytics processing Automated backup to S3 with Oracle RMAN 50% cost reduction with 2x faster queries using Amazon Redshift
  40. 40. Strategy  4:  Cloud  Apps  that  Integrate  with  On-­‐Premises  Apps   AWS serves application content & data Hybrid App On-Premises Data Centers Integration to Samsung data centers for financial transactions
  41. 41. Strategy  5:  Migrate  Exis<ng  Apps  to  the  Cloud   1/3 of servers migrated to AWS App   On-Premises Data Centers Migrated 500 web properties in 5 months Migrated clinical trials simulations platform Saved £1.5 Million New product web sites live in 2 days vs. 2 weeks Simulations in 1.2hrs vs. 60hrs 64% reduction in costs
  42. 42. Strategy  6:  All  In   100s of applications supporting 33M+ global members 10,000s of EC2 instances in multiple regions & zones At peak consumes 1/3 of US Internet bandwidth
  43. 43. AWS  Services  
  44. 44. A  sample  of  AWS  Services  that  we  will  discuss  today   Storage   Amazon  Simple  Storage   Service  (S3)   Amazon  Glacier   Elas2c  Block  Store  (EBS)   Amazon  Cloudfront   Compu<ng  and   Networking   Amazon  Elas2c   Compute  Cloud   (EC2)   Amazon  Route  53   AWS  Direct   Connect   Amazon  DynamoDB   Amazon  Virtual  Private  Cloud  (VPC)   Amazon  Elas2Cache   Databases   Amazon  Rela2onal   Database  Service  (RDS)   Amazon  Redshih   Deployment  &   Management   Amazon  Cloudwatch   Elas2c  Beanstalk   AWS  CloudForma2on   Iden2ty  and  Access   Management  
  45. 45. AWS  is  Programmable   Java   Python   PHP   .NET   Ruby   nodeJS   iOS   Android   AWS  Toolkit  for   Visual  Studio   AWS  Toolkit   for  Eclipse   Tools  for  Windows   PowerShell   CLI  
  46. 46. THANK YOU! Jean-­‐Pierre  Le  Goaller  
  47. 47. WRAP UP Jean-­‐Pierre  Le  Goaller  
  48. 48. Used  by  Government  Agencies  &  Educa<onal  Ins<tu<ons  Worldwide  
  51. 51. Use AWS for free:
  52. 52. Keep up to date on AWS
  53. 53. AWS trainings
  54. 54. AWS Summits
  55. 55. Engage  with  us  if…   1.  You’re building a new application 2.  You’re facing a tech refresh in the next 12-18 months 3.  You need to add data center capacity for your growing workloads 4.  You’re considering outsourcing part or all of your IT environment
  56. 56. THANK YOU!