AWS Empowering Digital Marketing with the AWS Cloud

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An insight into how digital marketing organisations use Amazon Web Services and the benefits that our services bring to their business.

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AWS Empowering Digital Marketing with the AWS Cloud

  1. 1. AgendaEmpowering Digital Marketing with the AWS Cloud09:00 - 09:35 Empowering Digital Marketing09:35 - 09:55 AKQA – Customer Success Story09:55 - 10:30 Unlocking the power of Amazon Web Services10:30 - 10:40 Wrap up10:40 - 11:30 Networking
  2. 2. AgendaEmpowering Digital Marketing with the AWS Cloud AWS Background Six Key Benefits of Amazon Cloud Overview of Amazon Cloud Services Customer Success Stories
  3. 3. Consumer Seller IT Infrastructure Business Business Business Tens of millions of Sell on Amazon Cloud computing active customer websites infrastructure for accounts hosting web-scale Use Amazon solutions technology for your own retail website Eight countries: Hundreds of US, UK, Germany, Leverage Amazon’s thousands of Japan, France, massive fulfillment registeredCanada, China, Italy center network customers in over 190 countries
  4. 4. About AmazonHow did Amazon…Web Services Deep experience in building and ? operating global web scale systems …get into cloud computing?
  5. 5. Growth• $5.2B retail business Every day, AWS adds enough• 7,800 employees server capacity to power that• A whole lot of servers whole $5B enterprise
  6. 6. Utility ComputingOn demand Pay as you goUniform Available
  7. 7. Utility ComputingOn demand Pay as you goUniform Available
  8. 8. Cloud Computing BenefitsNo Capex, pay for Improve Agility & Low Cost Time-to-Market what you use Low Total Cost Go Global in Easily Scale Up of Ownership Minutes and Down Deploy
  9. 9. No capex, pay for what you use On-Premises $0 to get started Pay as you go
  10. 10. Customer SuccessOrange Digital uses AWS for dynamic webapps Web traffic reaches Legacy architecture Infrastructure team 4 Billion requests was over-provisioned went from 9 to 4 per month 90% of the time
  11. 11. Low CostScale allows us to constantly We are comfortable running a high We pass the savings along toreduce our costs volume, low margin business our customers in the form of low prices
  12. 12. Customer SuccessSamsung Improved their Product Experience with AWS Saved $34 Million 85% savings versus traditional hosting
  13. 13. Improve Agility and Time to Market On-Premises $ Millions Nearly $0 Experiment Infrequently Experiment Often Failure is expensive Fail quickly at a low cost Less Innovation More Innovation
  14. 14. Customer SuccessShell uses AWS to Develop Software Faster and Cheaper Core Development Team Extra Development Resources Contractor Team Remote Team
  15. 15. DeployLow Total Cost of OwnershipWe take care of it… So you don’t have to … Data Centers Storage Buy and install new hardware Power Labor Setup and configure new software Cooling build or upgrade data centers Cabling Networking Racks Servers
  16. 16. DeployCustomer Success Lionsgate uses AWS To host SharePoint & SAP Amazon VPC Avoided data 50% lower cost Saved $1M center build out than hosting options over 3 years
  17. 17. Go Global in Minutes
  18. 18. Customer Success Thomson Reuters uses AWS to distribute content globally“What can be achieved by using thecloud is far easier than weanticipated. AWS is in a differentleague in terms of elasticity. Otherproviders simply weren’t capable ofoffering the scalability we require.”Simon BallGlobal Head of Operations, MultimediaDelivery, and Infrastructure Reduced operating costs by 40%
  19. 19. Easily Scale Up and Down AWS Actual demand Actual demand Customer Dissatisfaction SelfHosting Waste Predicted Demand Rigid Elastic
  20. 20. Elastic capacity Traditional IT capacityCapacity Time Your IT needs
  21. 21. On Premise Utilisation Click Stream Analytics Viral Marketing Bursty campaign TV Ad driven campaign
  22. 22. Elastic capacity WASTEClick Stream Analytics Viral MarketingBursty campaign TV Ad driven campaign CUSTOMER DISSATISFACTION
  23. 23. Elastic capacityClick Stream Analytics Viral MarketingBursty campaign TV Ad driven campaign
  24. 24. Customer SuccessLamborghini uses AWS for Dynamic Webapps Reduced time to Reduced market to near Zero infrastructure costs by 50%
  25. 25. Marketing Tool Kit Deployment & Administration Requirement AWS Application Services Marketing Campaign ✔ Production Website ✔ Storage Database Dev & Test ✔Compute Mobile Application ✔ Email Campaign ✔ Networking Line of Business Application ✔ Data Analytics ✔ Backup and DR ✔ AWS Global Infrastructure Data Centre ✔
  26. 26. AWS Global Infrastructure9 Regions25 Availability ZonesContinuous Expansion
  27. 27. Scalable Compute Amazon EC2 Auto Scaling Elastic Load BalancingElastic Virtual servers Automated scaling Dynamic traffic distribution in the cloud of EC2 capacity EC2 Actual
  28. 28. Secure Hybrid Approach On-Premises Apps Cloud Apps Amazon VPC: AWS DirectConnect Amazon Route 53 Private, isolated Private connectivity Domain Name System section of the AWS between AWS and your (DNS) web service. Cloud datacenter DATA CENTRE A DATA CENTRE B
  29. 29. Storage ServicesWeb Scale Apps Enterprise Storage Amazon EBS Amazon S3 Amazon Glacier AWS Storage GatewayBlock storage for use Internet scale Storage for archiving Integrates on-premises with Amazon EC2 storage via API and backup IT and AWS storage S3, Glacier Images, Videos, Files Images, Videos, Files EBS Binaries, Snapshots Binaries, Snapshots
  30. 30. Managed ServicesAmazon RDS Amazon SES Amazon CloudFront Amazon CloudSearch Amazon Elastic TranscoderManaged relational Transaction bulk email distribute content Managed search database service service globally service DB A
  31. 31. Big Data Services Amazon EMR Amazon Redshift AWS Data Pipeline(Elastic Map Reduce) Hosted Hadoop Petabyte-scale data Move data among AWS framework warehouse service services and on- premises data sources
  32. 32. Getting started quickly Amazon AWS IAM (Identity AWS AWS AWS Elastic CloudWatch & Access Mgmt) OpsWorks CloudFormation Beanstalk Manage users, Dev-Ops framework Templates to deploy Automate resourceMonitor resources groups & for application & manage management permissions lifecycle management Web App Enterprise App
  33. 33. Increase Speed to MarketIDEA/CUSTOMER ONE CLICK RUNNING APPLICATION INCREASE REVENUE STREAMS REQUIREMENT DEPLOY STACK + INCREASE AGILITY Drupal Web App Wordpress Web App MS SharePoint App MS SQL App
  34. 34. Cost Attribution Master Account aws.invoices@agency.com
  35. 35. Cost Attribution Master Account aws.invoices@agency.com consolidated billing information Customer B customerb@agency.com User2 IAM Dev2 Admin2
  36. 36. Cost Attribution Master Account aws.invoices@agency.com consolidated billing information Tags: (key- value) e.g Own=Div Proj=R Customer B customerb@agency.com User2 IAM Dev2 Admin2 Tags: Tags: Tags: Own=Div Own=Div Own=Div Proj=P Proj=Q Proj=R
  37. 37. Cost Attribution Master Account aws.invoices@agency.com consolidated billing information Operating Co. A Customer B Business Unit C admin@opcoa.com customerb@agency.com admin@busUnitC.com User1 User2 User3 IAM IAM Dev1 Dev2 IAM Dev3 Admin1 Admin2 Admin3Tags: Tags: Tags: Tags: Tags: Tags: Tags: Tags: Tags:Own=OpCo Own=OpCo Own=OpCo Own=Div Own=Div Own=Div Own=BusC Own=BusC Own=BusCProj=A Proj=B Proj=C Proj=P Proj=Q Proj=R Proj=X Proj=Y Proj=Z
  38. 38. Predictive Cost Modeling Master Account aws.invoices@agency.com consolidated billing information Operating Co. A Division B Business Unit C admin@opcoa.com admin@divisionB.com admin@busUnitC.com User1 User2 User3 IAM IAM Dev1 Dev2 IAM Dev3 Admin1 Admin2 Admin3 Tags: Tags: Tags: Tags: Tags: Tags: Tags: Tags: Tags: Own=OpCo Own=OpCo Own=OpCo Own=Div Own=Div Own=Div Own=BusC Own=BusC Own=BusC Proj=A Proj=B Proj=C Proj=P Proj=Q Proj=R Proj=X Proj=Y Proj=Z
  39. 39. Security Standards Certifications Physical Security HW, SW, Network Datacenters in Systematic change nondescript facilities management Physical access strictly Phased updates controlled deployment Must pass two-factor Safe storage authentication at least decommission twice for floor access Automated monitoring Physical access logged and self-audit and audited Advanced network protection http://aws.amazon.com/security
  40. 40. Shared responsibility Customer DataYou Platform, Applications, Identity & Access Management Operating System, Network & Firewall Configuration Client-side Data Encryption & Data Server-side Encryption Network Traffic Protection Integrity Authentication (File System and/or Data) (Encryption/Integrity/Identity) Foundation ServicesAmazon Compute Storage Database Networking Availability Zones AWS Global Edge Locations Infrastructure Regions
  41. 41. Customers around the world http://aws.amazon.com/solutions/case-studies/
  42. 42. Empowering Digital Advertising“AWS gives our clients fantastic scaling flexibility, allowing us tosupport significant variances in traffic that occur during typicalmarketing campaigns.”- Jake Morris, Technical Director
  43. 43. Empowering Digital Advertising “Amazon Web Services gives us the agility to respond to business requirements quickly, allowing greater control over capacity, performance and availability than we ever had before. With ease we can now deliver low latent, high available and scalable solutions to our customers in timescales that were previously un-achievable or cost prohibited.” - John Markham, Technical Director
  44. 44. Empowering Digital Advertising "As a global business with locations in four continents, we need quick access to local computing power often at seemingly impossibly short notice. AWS EC2 gives us in-day turnaround on that." - Charles Bell , Chief Architect, HeathWallace JWT
  45. 45. Empowering Digital Advertising "AWS Clouds multi data centre hosting allows us to increase resilience for our clients cost-effectively and with minimal maintenance."- Alec Woolford, Technical Director
  46. 46. Empowering Digital Advertising“Because of the power and flexibility of AWS it helped us deliver a500% increase in ad spend ROI to our customer.”- Mark Taylor, Program Director, Razorfish
  47. 47. Driving Costs Down Attract More Invest in Customers CapitalReduce Invest inPrices Technology Improve Efficiency
  48. 48. Gartner IAAS QuadrantGartner “Magic Quadrant for Cloud Infrastructure a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Hayn, October 18, 2012. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. TheGartner report is available upon request from Steven Armstrong (asteven@amazon.com). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner researchpublications consist of the opinions of Gartners research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
  49. 49. Summary
  50. 50. Cloud computing benefitsNo Capex, pay for Improve Agility & Low Cost Time-to-Market what you use Low Total Cost Go Global in Easily Scale Up of Ownership Minutes and Down Deploy

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