Guide

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TEMASEK POLYTECNIC
SCHOOL OF BUSINESS
E-Commerce & Digital Marketing BBT2008
AY2022/2023 Oct Semester
STUDENT GUIDE
CONTENTS Page
1. Subject Overview
2. Learning and Teaching Methods
3. The Teaching Team
4. Assessment Structure
5. Lesson Schedule
6. Learning Resources
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1. WHAT IS THIS SUBJECT ABOUT?
This subject focuses on how companies adopt both business strategies
and technologies to conduct business online. It will address the trends,
ethical, social and legal Issues in E-Commerce. It will also focus on digital
marketing strategies to achieve marketing goals.
It aims to equip the students with the knowledge and skills to:
• Identify business and technology issues related to E-Commerce;
• Apply the concepts and practices of digital and social media
marketing; and
• Develop E-Commerce solutions using an appropriate E-
Commerce platform.
2. HOW WILL THIS SUBJECT BE CONDUCTED?
Tutorial
Students will be introduced to the different topics through a variety of
lesson materials and learning activities like quizzes, case studies, group
discussions and sharing.
Hands-on
Through hands-on practical lessons/exercises, students will be equipped
to use software tools to do E-Commerce.
Online Learning
Online teaching methods such as videos, online forums and quizzes will
be used to expand students’ learning horizon where appropriate.

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3. YOUR FACILITATOR
Mr. Louis Chin Zhi Guang
Office: BS26-06-01
Message via MS Teams
Mr. Tan Teck Chye
Office: BS26-06-01
Message via MS Teams
Ms. Goh Siau Yin
Office: BS26-06-01
Message via MS Teams
Mr. Jonathan Lee
Office: BS26-06-01
Message via MS Teams
Ms. Serene Chng
Office: BS26-06-01
Tel: 6780 6263
Message via MS Teams

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4. ASSESSMENT STRUCTURE
This subject is 100% coursework based.
Component Weightage Submission Deadline
Website Creation Project (Individual) 35 2 Dec 2022
Digital Marketing Project (Group) 30 5 Feb 2023
Online Assessment (Individual) 25 Ongoing during tutorial
Class Participation 10 Ongoing throughout sem
Total 100%
4.1 Website Creation Project (Individual - 35%)
Refer LMS details to be released in LMS. Study guide will be updated after it is
released.
4.2 Digital Marketing Project (Group – 30%)
Refer LMS details to be released in LMS. Study guide will be updated after it is
released.
4.3 Online Assessment (25%)
In each week tutorial, there will be online activities to complete, you are to
submit these activities by the end of each tutorial to score for these activities.
This will make up 15% of the component marks. Students who are absent
without valid reason will not be allowed to attempt.
In week 14, you will need to complete an open book online quiz according to
the stipulated deadline. This will constitute 10% of the component marks.

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4.4 Class Participation (10%)
All assessment must be submitted on time. There will be penalty for late
submission.
Class Participation Assessment Marks
Overall assessment is based on the
combination of the following criteria:
• How regular is the attendance for
tutorial/lab sessions
• Punctuality for tutorial/lab sessions
• Attitude, participation, and
preparedness during tutorial sessions
• Contributions in during class
activities
Good 8 to 10
Fair 5 to 7
Poor 0 to 5
Late Submission Penalty
Less than or equal to 24 hours after deadline 10% of maximum marks
More than 24 hrs to less than or equal to 48
hrs after deadline
20% of maximum marks
After 48 hours Will not be marked – XF

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5. LESSON SCHEDULE

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6. LEARNING RESOURCES
Reference Text:
You will have to log in using TP username and password via the link
below:
https://tp-library.idm.oclc.org/login?url=https://resolver.vitalsource.com
Before you can click on the textbook link below:
Chaffey, D., Hemphill, T., & Edmundson-Bird, D. (2019). Digital Business
(7th ed.). Pearson International Content.
https://bookshelf.vitalsource.com/books/9781292193359
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing (7th ed.).
Pearson International Content.
https://bookshelf.vitalsource.com/books/9781292241586