For my A2 coursework I had to produce a short
film along with two ancillary texts. These texts
included a poster and a review which link to and
work with my short film, all with similar styles.
These texts together create a campaign for my
short film to advertise it to the target market.
My target audience are 15-24 year olds, this audience applies to my
film, poster and magazine. My target audience was one of the first
aspects of my project I decided after my idea for my short film, I felt
this age range would be most suited and interested in my short film.
From this I made sure my ancillary products applied to and fitted this
target market, through past research I looked again in to Pete
Buckingham’s article about audience theory's and noticed that my
audience applies to some of his theory's about the younger generation
of audiences. Also as this audience are only 40% of the cinema
audience, this article states that it is likely because they watch a lot of
films through online streaming both legally and illegally.
I feel that all aspects of my products fit its target audience,
the film fits in to all the guidelines of a 15+ film which I
researched in to on the British Board of Film classification
website. Also my poster would attract people of this age as
they will understand what is happening in the image and as
it is distributed online they are very likely to see it. My
review and film are also shown online which applies to my
target audience as they are within the digital generation and
have been brought up around technology, knowing how to
use it and commonly having it in their daily routine.
My main product is my short film, my film combines with both my
poster and my review. My film combines best with my poster and it
was a much easier text to create similar aspects on. The main
aspect I wanted to flow throughout the film and poster was the
text, this is because the title is important to both texts and I
wanted this to be the same font and colour throughout. I felt it was
most important to have similarity's within the film and poster
because the poster is what sells the film and I wanted the
atmosphere and style to be the same. My short film does not have
as much continuity with my review, this is because the different
colour scheme due to my review being placed on Rotten Tomatoes
and needing to fit their colour scheme and style. Although they do
not have the same look, my review and short film have the same
style of writing. My script for my film and the writing I created for
the review both have the same style and atmosphere. I think that
together my texts work well as a campaign for my film and
although they may not all be the same style, they work. Having my
review different styled to my poster and film is breaking
conventions which I wanted my products to do as it is a individual
short film and not a blockbuster film I felt that it was able to break
conventions of the texts which work alongside the film.
I think my poster works well with its ancillary texts, the film and the review. The style
of my short film is consistent throughout the poster through the atmosphere, colours
and mise-en-scene. My poster has the same style and colour of text as the title and
credits within my short film, also the mise-en-scene within my poster is the same
setting as the ending of my short film creating more of a connection between the two
products. The lighting within my poster also fits the same lighting as the end of my
short film as I wanted this to be consistent between the two products. My review has
the same atmosphere as my poster which links them
together. These are examples of continuity between the
different elements of my advertising campaign
and short film.
•The image of the girl on the knife
looks more interesting and attracts the
eye to the poster.
•Gives off a mysterious atmosphere.
•The colours work well with the thriller
•The iconography of the knife is good.
•Good teaser of the location expected
within the film.
•The image is good quality and clear to
•The text is bold and easy to read.
•The image is blurred which can
make it look like the quality in it is
•The image on the knife is too clear
and not metallic looking like the
•The jacket is too dark to be able to
see where his other arm is.
•Would look better to see more of
the character rather than just that
section of his body.
•An effect on the image looks too
soft for the genre of poster.
My poster is for online use to be viewed on websites and on the prescription
programme Netflix. This online institution offers more for my target audience
as they have grown up in the digital era and commonly know how to use the
technology's. The main difference between online and offline institutions is
the difference in the target audience, stereotypically older audiences would
prefer offline institutions and company’s and a younger audience would
prefer online. Online posters will usually feature on the films official website
or in advertisement boxes on the side of a variation of websites as well as
within online film reviews. Offline posters have a larger variation as they can
be advertised in magazines, on billboards, bus stops and flyers. Although
this method would allow the film to be more known of due to the variation of
locations available to place the poster, I chose to distribute mine online due
to in my opinion it fitting in to my target audience better as they are highly
likely to have internet access due to their age. Issues with this distribution
method is that although it is common of people in my target audience to
have internet access, some people may not or may not have the skills to use
the equipment needed for internet access. Also as my poster is going to be
placed on adverts within web pages, some laptops or computers may not
have the software to show this and it may appear as a blocked plug in or the
website may be blocked through online filtering and parental guidance.
These are examples of online and offline posters;
My review is in the style of the
online institution ‘Rotten Tomatoes’.
I chose to distribute my film on this
review site because I wanted my
review to be online as both of my
other products also are and it fits
into my target audience being
technical and looking at products
online. As my short film is not a
blockbuster film I felt that it would
fit this review site as although they
feature a lot of blockbuster films,
Rotten Tomatoes offers reviews
about short and independent films.
I used the style and layout of the
site as I wanted my review to look
as close to the real thing as I could
which I feel like I have done using
the green colour scheme and
placing the images and text in the
My review does not link with my main product or poster very well. This is uncommon
for a campaign such as this one for a film, the style and colour scheme are
conventionally similar or exactly the same but I chose not to use this convention.
This is because I wanted to use an online institute which would be more likely to
feature a review of my film, through research I found that Rotten Tomatoes
website features a range of films some of these being short films and I felt that my
review would fit much better on this site rather than in a blockbuster film such as
Empire magazine. Although the look of my review such as the colour does not
combine with my other products, the style of my writing for my review, I feel this
does suit my other products as it is quite formal but not extremely due to my
target audience and my other products also have this aspect.
These are similarities of my review and a Rotten Tomatoes review;
Good clear layout.
Large amount of
Images make it
Looks like an actual
The review is a
good length and
Looks like the
There is a lot of
Images could be
The writing could
be a bigger size to
make it more clear.
Could have more
details about the
Could feature more
characters as there
is not much about